---
description: Scopri le funzionalità di Zoho Marketing Automation, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Zoho Marketing Automation - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Piattaforme per SMS marketing](/directory/30842/sms-marketing/software) > [Zoho Marketing Automation](/software/1014883/zoho-marketing-automation) > [Alternative a Zoho Marketing Automation](https://www.capterra.it/alternatives/1014883/zoho-marketing-automation)

# Alternative a Zoho Marketing Automation

Canonical: https://www.capterra.it/alternatives/1014883/zoho-marketing-automation

> Scopri le migliori alternative a Zoho Marketing Automation. Confronta funzionalità, valutazioni e recensioni per trovare il software più adatto alle tue esigenze.

-----

## Le migliori alternative

1. **Klaviyo** — 4.6/5 (539 reviews) — Klaviyo è una moderna piattaforma di marketing che consente ai marchi di e-commerce di creare un numero illimitato di relazioni di elevato valore tramite e-mail e social.
   - [Visualizza profilo](https://www.capterra.it/software/156699/klaviyo)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/156699/1014883/klaviyo/vs/zoho-marketing-automation)
2. **Brevo** — 4.6/5 (3523 reviews) — Gestisci facilmente le tue campagne di e-mail marketing, marketing automation, e-mail transazionale e messaggi di testo, in una sola piattaforma avanzata.
   - [Visualizza profilo](https://www.capterra.it/software/132996/brevo)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/132996/1014883/brevo/vs/zoho-marketing-automation)
3. **Gmail** — 4.8/5 (13564 reviews) — Soluzione basata sul cloud che consente alle aziende di inviare, ricevere, organizzare, tradurre e pianificare le e-mail con diversi account utente.
   - [Visualizza profilo](https://www.capterra.it/software/202338/gmail)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/202338/1014883/gmail/vs/zoho-marketing-automation)
4. **MailerLite** — 4.7/5 (2324 reviews) — MailerLite è un fornitore di servizi di e-mail marketing focalizzato sulla semplicità, un'eccellente assistenza clienti e un design dall'aspetto gradevole per le tue e-mail.
   - [Visualizza profilo](https://www.capterra.it/software/136603/mailerlite)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/136603/1014883/mailerlite/vs/zoho-marketing-automation)
5. **ActiveCampaign** — 4.6/5 (2571 reviews) — ActiveCampaign unisce la potenza dell'e-mail marketing, della marketing automation e dell'automazione delle vendite/CRM.
   - [Visualizza profilo](https://www.capterra.it/software/79367/activecampaign)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/79367/1014883/activecampaign/vs/zoho-marketing-automation)
6. **Constant Contact** — 4.3/5 (2953 reviews) — Tutti gli strumenti di marketing, le funzionalità e la guida di esperti di cui hai bisogno per avere successo, tutto in un unico posto. Crea il tuo sito web gratuito oggi.
   - [Visualizza profilo](https://www.capterra.it/software/31898/constant-contact)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/31898/1014883/constant-contact/vs/zoho-marketing-automation)
7. **HubSpot Marketing Hub** — 4.5/5 (6258 reviews) — HubSpot è un sistema di inbound marketing su Internet che consente alle aziende di essere trovate online e di generare un maggior numero di lead.
   - [Visualizza profilo](https://www.capterra.it/software/171840/hubspot-marketing)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/171840/1014883/hubspot-marketing/vs/zoho-marketing-automation)
8. **Systeme.io** — 4.8/5 (2130 reviews) — Piattaforma di marketing multifunzione che consente a chiunque, anche con scarse conoscenze tecniche, di creare funnel di vendita e sistemi di automazione.
   - [Visualizza profilo](https://www.capterra.it/software/198994/systeme)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/198994/1014883/systeme/vs/zoho-marketing-automation)
9. **Omnisend** — 4.7/5 (837 reviews) — L'integrazione SMS integrata di Omnisend ti consente di includere senza problemi messaggi di testo nella tua automazione o per campagne urgenti.
   - [Visualizza profilo](https://www.capterra.it/software/153508/omnisend)
   - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/153508/1014883/omnisend/vs/zoho-marketing-automation)
10. **Marketo Engage** — 4.3/5 (716 reviews) — Software di marketing automation avanzato e facile da utilizzare che consente di generare lead qualificati e convertire le spese di marketing in entrate.
    - [Visualizza profilo](https://www.capterra.it/software/75130/marketo-lead-management)
    - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/75130/1014883/marketo-lead-management/vs/zoho-marketing-automation)
11. **EmailOctopus** — 4.8/5 (657 reviews) — E-mail marketing a un prezzo inferiore grazie ad Amazon SES.
    - [Visualizza profilo](https://www.capterra.it/software/147415/emailoctopus)
    - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/147415/1014883/emailoctopus/vs/zoho-marketing-automation)
12. **EngageBay CRM** — 4.6/5 (912 reviews) — EngageBay fornisce un software di marketing multifunzione, semplice e conveniente, per acquisire, coinvolgere, coltivare i lead e chiudere le trattative.
    - [Visualizza profilo](https://www.capterra.it/software/178819/engagebay-marketing)
    - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/178819/1014883/engagebay-marketing/vs/zoho-marketing-automation)
13. **Pipedrive** — 4.5/5 (3062 reviews) — Pipedrive è un tool di CRM facile da implementare che consente di dedicare più tempo alle attività che portano alla chiusura delle trattative.
    - [Visualizza profilo](https://www.capterra.it/software/132666/pipedrive)
    - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/132666/1014883/pipedrive/vs/zoho-marketing-automation)
14. **Salesforce Marketing Cloud** — 4.2/5 (532 reviews) — Crea relazioni durature con i clienti con il marketing digitale basato sui dati.
    - [Visualizza profilo](https://www.capterra.it/software/7723/salesforce-marketing-cloud)
    - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/7723/1014883/salesforce-marketing-cloud/vs/zoho-marketing-automation)
15. **GMass** — 4.8/5 (1423 reviews) — Componi il tuo messaggio come qualsiasi altro messaggio Gmail, ma con la potenza di uno strumento di e-mail marketing completo.
    - [Visualizza profilo](https://www.capterra.it/software/168452/gmass)
    - [Confronta con Zoho Marketing Automation](https://www.capterra.it/compare/168452/1014883/gmass/vs/zoho-marketing-automation)

## Categorie correlate

- [Piattaforme per SMS marketing](https://www.capterra.it/directory/30842/sms-marketing/software)
- [Customer Journey Software](https://www.capterra.it/directory/31537/customer-journey-mapping-tools/software)
- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)
- [Software per content marketing](https://www.capterra.it/directory/30796/content-marketing/software)
- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)

## Link

- [Visualizza su Capterra](https://www.capterra.it/alternatives/1014883/zoho-marketing-automation)
- [Visualizza la pagina del prodotto](https://www.capterra.it/software/1014883/zoho-marketing-automation)

## Questa pagina è disponibile nelle seguenti lingue

| Lingua | URL |
| da | <https://www.capterra.dk/alternatives/1014883/zoho-marketing-automation> |
| de | <https://www.capterra.com.de/alternatives/1014883/zoho-marketing-automation> |
| de-AT | <https://www.capterra.at/alternatives/1014883/zoho-marketing-automation> |
| de-CH | <https://www.capterra.ch/alternatives/1014883/zoho-marketing-automation> |
| en | <https://www.capterra.com/p/233707/Zoho-Marketing-Automation/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/1014883/zoho-marketing-automation> |
| en-AU | <https://www.capterra.com.au/alternatives/1014883/zoho-marketing-automation> |
| en-CA | <https://www.capterra.ca/alternatives/1014883/zoho-marketing-automation> |
| en-GB | <https://www.capterra.co.uk/alternatives/1014883/zoho-marketing-automation> |
| en-IE | <https://www.capterra.ie/alternatives/1014883/zoho-marketing-automation> |
| en-IL | <https://www.capterra.co.il/alternatives/1014883/zoho-marketing-automation> |
| en-IN | <https://www.capterra.in/alternatives/1014883/zoho-marketing-automation> |
| en-NZ | <https://www.capterra.co.nz/alternatives/1014883/zoho-marketing-automation> |
| en-SG | <https://www.capterra.com.sg/alternatives/1014883/zoho-marketing-automation> |
| en-ZA | <https://www.capterra.co.za/alternatives/1014883/zoho-marketing-automation> |
| es | <https://www.capterra.es/alternatives/1014883/zoho-marketing-automation> |
| es-AR | <https://www.capterra.com.ar/alternatives/1014883/zoho-marketing-automation> |
| es-CL | <https://www.capterra.cl/alternatives/1014883/zoho-marketing-automation> |
| es-CO | <https://www.capterra.co/alternatives/1014883/zoho-marketing-automation> |
| es-CR | <https://www.capterra.co.cr/alternatives/1014883/zoho-marketing-automation> |
| es-DO | <https://www.capterra.do/alternatives/1014883/zoho-marketing-automation> |
| es-EC | <https://www.capterra.ec/alternatives/1014883/zoho-marketing-automation> |
| es-MX | <https://www.capterra.mx/alternatives/1014883/zoho-marketing-automation> |
| es-PA | <https://www.capterra.com.pa/alternatives/1014883/zoho-marketing-automation> |
| es-PE | <https://www.capterra.pe/alternatives/1014883/zoho-marketing-automation> |
| fi | <https://www.capterra.fi/alternatives/1014883/zoho-marketing-automation> |
| fr | <https://www.capterra.fr/alternatives/1014883/zoho-marketing-automation> |
| fr-BE | <https://fr.capterra.be/alternatives/1014883/zoho-marketing-automation> |
| fr-CA | <https://fr.capterra.ca/alternatives/1014883/zoho-marketing-automation> |
| fr-LU | <https://www.capterra.lu/alternatives/1014883/zoho-marketing-automation> |
| it | <https://www.capterra.it/alternatives/1014883/zoho-marketing-automation> |
| ja | <https://www.capterra.jp/alternatives/1014883/zoho-marketing-automation> |
| nb | <https://www.capterra.no/alternatives/1014883/zoho-marketing-automation> |
| nl | <https://www.capterra.nl/alternatives/1014883/zoho-marketing-automation> |
| nl-BE | <https://www.capterra.be/alternatives/1014883/zoho-marketing-automation> |
| pl | <https://www.capterra.pl/alternatives/1014883/zoho-marketing-automation> |
| pt | <https://www.capterra.com.br/alternatives/1014883/zoho-marketing-automation> |
| pt-PT | <https://www.capterra.pt/alternatives/1014883/zoho-marketing-automation> |
| sv | <https://www.capterra.se/alternatives/1014883/zoho-marketing-automation> |
| tr | <https://www.capterra.web.tr/alternatives/1014883/zoho-marketing-automation> |

-----

## Dati strutturati

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Zoho Marketing Automation","description":"Trova tutte le alternative a Zoho Marketing Automation in pochi secondi. Seleziona quali software confrontare, scopri chi li utilizza, se c’è una prova o esiste una versione free, le valutazioni generali e se viene fornita assistenza e formazione.","url":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation","about":{"@id":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation#software"},"breadcrumb":{"@id":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation#breadcrumblist"},"@id":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation#webpage","@type":["WebPage","CollectionPage"],"mainEntity":{"@id":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation#software"},"publisher":{"@id":"https://www.capterra.it/#organization"},"inLanguage":"it","isPartOf":{"@id":"https://www.capterra.it/#website"}},{"name":"Zoho Marketing Automation","url":"https://www.capterra.it/software/1014883/zoho-marketing-automation","@id":"https://www.capterra.it/software/1014883/zoho-marketing-automation#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.it/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":14,"ratingValue":4.4},"offers":{"price":"19","@type":"Offer"}},{"@id":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Piattaforme per SMS marketing","position":2,"item":"/directory/30842/sms-marketing/software","@type":"ListItem"},{"name":"Zoho Marketing Automation","position":3,"item":"/software/1014883/zoho-marketing-automation","@type":"ListItem"},{"name":"Alternative a Zoho Marketing Automation","position":4,"item":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation","@type":"ListItem"}]}]}
</script><script type="application/ld+json">
  {"name":"Top 15 alternative a Zoho Marketing Automation - Capterra Italia 2026","@context":"https://schema.org","@id":"https://www.capterra.it/alternatives/1014883/zoho-marketing-automation#itemlist","@type":"ItemList","itemListElement":[{"name":"Klaviyo","position":1,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d70b8191-9d4f-4371-8f75-fdaaab9b6584.png","url":"https://www.capterra.it/software/156699/klaviyo","@type":"ListItem"},{"name":"Brevo","position":2,"image":"https://images.g2crowd.com/uploads/product/image/3546a99a47ca08dac662d31254fb64a9/brevo-brevo.png","url":"https://www.capterra.it/software/132996/brevo","@type":"ListItem"},{"name":"Gmail","position":3,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/af2cdc9a-967d-4921-a711-ec9e1a75cf88.png","url":"https://www.capterra.it/software/202338/gmail","@type":"ListItem"},{"name":"MailerLite","position":4,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26438247-3509-4d2d-b80c-3600664c8acd.png","url":"https://www.capterra.it/software/136603/mailerlite","@type":"ListItem"},{"name":"ActiveCampaign","position":5,"image":"https://images.g2crowd.com/uploads/product/image/50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg","url":"https://www.capterra.it/software/79367/activecampaign","@type":"ListItem"},{"name":"Constant Contact","position":6,"image":"https://images.g2crowd.com/uploads/product/image/9c177b894e6ccce4e4b166036320ab88/constant-contact.jpg","url":"https://www.capterra.it/software/31898/constant-contact","@type":"ListItem"},{"name":"HubSpot Marketing Hub","position":7,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5152f7c6-61ed-4168-b89f-f436d97ebccd.png","url":"https://www.capterra.it/software/171840/hubspot-marketing","@type":"ListItem"},{"name":"Systeme.io","position":8,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f09f8452-ca18-44b5-a3eb-495c93401121.png","url":"https://www.capterra.it/software/198994/systeme","@type":"ListItem"},{"name":"Omnisend","position":9,"image":"https://images.g2crowd.com/uploads/product/image/afe2ad0783902875452e9c902acb3d0d/omnisend.gif","url":"https://www.capterra.it/software/153508/omnisend","@type":"ListItem"},{"name":"Marketo Engage","position":10,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.capterra.it/software/75130/marketo-lead-management","@type":"ListItem"},{"name":"EmailOctopus","position":11,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d072dd50-e1e9-49ac-b15a-7ef3eaaefc37.png","url":"https://www.capterra.it/software/147415/emailoctopus","@type":"ListItem"},{"name":"EngageBay CRM","position":12,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f68dbd37-d921-4284-a28c-535eb223074a.png","url":"https://www.capterra.it/software/178819/engagebay-marketing","@type":"ListItem"},{"name":"Pipedrive","position":13,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f2e2e04e-14be-474e-8d90-7162080c28b0.png","url":"https://www.capterra.it/software/132666/pipedrive","@type":"ListItem"},{"name":"Salesforce Marketing Cloud","position":14,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1a2b2816-ff47-405e-a9e2-2b8d6fd68dfd.png","url":"https://www.capterra.it/software/7723/salesforce-marketing-cloud","@type":"ListItem"},{"name":"GMass","position":15,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4088ee2f-adeb-4756-8e50-94f078fa2324.png","url":"https://www.capterra.it/software/168452/gmass","@type":"ListItem"}],"numberOfItems":15}
</script>
