AB Testing Software

Use AB Testing software to increase your website's conversions. By split testing different versions of your web page, you can quickly learn which design elements, colors, and calls to actions have the best results. These applications help you optimize your conversion rate quickly and easily, often with very little coding needed. Related tools can also be found in Campaign Management software, Business Intelligence software, Web Analytics software, Landing Page software, Product Management software.

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by Freshworks

(16 reviews)
Freshmarketer is an all-in-one conversion rate optimization tool designed for goal-oriented digital marketers. Convert your website visitors through highly robust features like heatmaps, A/B testing, session replay and more. Learn more about Freshmarketer Freshmarketer is an all-in-one CRO hub packed with powerful features that help you convert your website visitors like never before. Learn more about Freshmarketer

by Convertize

(6 reviews)
Convertize is an A/B Testing and Nudge Marketing platform. Key features: - A/B Testing & Split Testing. - Nudge Marketing Notifications that use Scarcity, Urgency, and Social Proof - SmartPlugins - Dynamic Text & Geolocation - Autopilot Mode & our Duration Simulator do the heavy statistical lifting, leaving you with more time to optimise. - A library of 250 tactics used by Amazon, Booking.com and other leading eCommerce websites. Learn more about Convertize Convertize is the easiest way to AB Test your ideas. Change anything on your website. Add Social Proof Nudges to convert more visitors Learn more about Convertize

by Instapage

(234 reviews)
Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With over a million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns. Learn more about Instapage Own your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page platform. Learn more about Instapage

by Wingify

(32 reviews)
VWO is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions. Companies including Microsoft, Dominos, Career Builder and the American Red Cross use VWO to understand how visitors engage with their website properties. VWO is an easy but highly effective platform with A/B testing, split testing, behavioral targeting, personalization, website reviews and heatmaps. Learn more about VWO A/B testing tool for website and conversion rate optimization. Features include heatmaps, targeting, personalization, and analytics. Learn more about VWO

by Personyze

(6 reviews)
Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached. Learn more about Personyze Conduct data-driven marketing using powerful segment-based A/B testing for landing pages, personalized content, promotions, and emails. Learn more about Personyze

by Zoho PageSense

(5 reviews)
Zoho PageSense is a complete A/B testing & CRO platform. Equipped with an intuitive UI and an assortment of features, PageSense makes the process of increasing website conversion rates streamlined, data-backed, and effortless. Learn more about Zoho PageSense The complete A/B testing and conversion rate optimization platform. Learn more about Zoho PageSense

by Outbrain

(11 reviews)
Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audience's attention all the way to inspiring their next action. Learn more about Outbrain Amplify Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers. Learn more about Outbrain Amplify

by Crazy Egg

(39 reviews)
Heatmaps, User Recordings & A/B Testing. 300,000 Customers. Heatmaps show you how customers scroll, click, engage and experience your website or application. Filters help you understand specific customer segments &use cases. User Recordings help you follow individual user journeys through your website or application. You can organize Recordings into playlists to quickly identify patterns. A/B Testing and Editing helps you translate what you've learned into experiments to improve UX. Learn more about Crazy Egg Heatmaps, User Recordings and A/B Testing. 300,000 Customers. Alive and kicking since 2005. Learn more about Crazy Egg

by Hotjar

(167 reviews)
Hotjar is the fast & visual way to understand your users. Hotjar is everything your team needs to get instant visual feedback, see how people are really using your site and uncover insights to make the right changes. Learn more about Hotjar Hotjar is everything your team needs to get instant visual feedback and see how people are really using your site. Learn more about Hotjar

by Optimizely

(74 reviews)
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely is the world's leading experimentation platform, enabling businesses to experiment and personalize across websites and apps.

by Maxymizely

(4 reviews)
The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web). The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web).

by Concurra

(0 reviews)
An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites. An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites.

by AB Tasty

(3 reviews)
AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement. Users can easily modify pages and create new designs thanks to our visual editor and our unique library of widgets - AB Tasty Engage. Apply modifications to your website, read statistically accurate results in real-time and improve the user experience. AB Tasty has offices in Paris, London, Cologne, Madrid and New York. Reach out today! AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement

by Cxense

(0 reviews)
The Cxense data management platform (DMP) and suite of applications for conversion optimization, analytics and content personalization enable publishers, ecommerce retailers and brands to harness their data to drive covnersions with true 1:1 personalized user experiences. Cxense enables publishers and brands to fuse, analyse and activate data to drive conversions with 1:1 user experiences.

by Yieldify

(4 reviews)
Forget traditional A/B testing that involves lots of efforts and lots of changes for minimal reward - try Yieldify's dynamic onsite overlays and notifications that increase your conversions, leads and order value in a simpler, smarter way. Get started in minutes and benefits from Yieldify's expertise in customer journey optimisation to get meaningful, measurable results for your e-commerce store. Increase conversions and improve your customer experience with smart onsite messages delivered based on visitor behaviour.

by Evergage

(5 reviews)
Only Evergages real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to deliver 1-to-1 engagement, across channels. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails one at a time, in the moment and at scale. Evergage's real-time personalization platform enables digital marketers to transform the dream of 1:1 customer engagement into reality.

by BlueConic

(7 reviews)
Customer data platform designed to synchronize customer intent across the marketing ecosystem; provides intuitive personalization engine, AB testing support, a mobile SDK, data visualization, and more. Solution that recognizes an individual at any touchpoint, and synchronizes their intent across the marketing ecosystem.

by Omniconvert

(4 reviews)
Omniconvert is designed to be the Swiss knife of any conversion rate optimization specialist. This is why we bundled together 3 of the most important CRO tools: online surveys, AB testing & web personalization, saving both time and money for our clients. Time because our clients only have to login in one dashboard and have just one learning curve instead of 3, and money because the 3 main tools that we provide are priced as one. Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys.

by Omniata

(0 reviews)
Omniata is an all-in-one analytics, marketing & A/B testing platform that enables custom data modeling & user experience optimization. Omniata is an all-in-one analytics, marketing & A/B testing platform that enables custom data modeling & user experience optimization.

by Taplytics

(0 reviews)
Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests. Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests.

by Picreel

(92 reviews)
Automated marketing technology that provides an opportunity to extract value from abandoning visitors. Picreel is the solution that makes it possible to convert web traffic into high quality leads by serving tailored offers to segmented visitors. It is all based on automated customer capture technology called exit intent. This technology tracks the website behavior of visitors and triggers a specially prepared message when potential consumers leave a website. Automated marketing technology that provides an opportunity to extract value from abandoning visitors.

by SplitMetrics

(1 review)
SplitMetrics creates state-of-the-art tools for app marketers, allowing them to automate, optimize and scale marketing activities to reach maximum efficiency. Trusted by 7,000+ users (Google, Rovio, Wargaming, etc.), SplitMetrics products are the ultimate solution for app publishers, marketing agencies and venture funds who assess companies on pre-launch stage. Optimize App Conversion Rates on the App Store and Google Play with A/B Testing.

by UpSellit

(1 review)
Increase online conversions with custom on-site and email marketing solutions. UpSellit analyzes your shopper behavior in order to design highly personalized online conversion experiences that incorporate product recommendations, low-stock notifications, dynamic incentives and behavior-based messaging. With one line of javascript, UpSellit will develop a comprehensive conversion strategy on a pay-for-performance price model. Optimize online conversions with a suite of managed on-site and email marketing solutions.

by Kaleidoscope Global

(3 reviews)
Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers. Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers.

by Curious Labs

(0 reviews)
Makes it easy to track content changes, A/B tests and performance levels of competing brands. Makes it easy to track content changes, A/B tests and performance levels of competing brands.

by ChangeAgain

(3 reviews)
A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses. A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses.

by UseItBetter

(2 reviews)
UseItBetter understands how your website is built and automatically tracks everything visitors do. You can use CSS selectors, just like you would do in jQuery, to measure visitors actions or use them as Triggers to A/B test changes to your website. Also: - discover why users are failing to convert (Heat Maps, Form Analytics and Session Replays) - measure impact of users behaviour on your KPIs (Behavioral Analytics, Segmentation) Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience
A/B testing software designed to optimize online business conversion and improve customer experience. A/B testing software designed to optimize online business conversion and improve customer experience.

by SimpleHeatmaps

(0 reviews)
A simple and fast way to see how customers are interacting with your website. Track clicks, mouse movement, and scrolls with no impact to user experience. View beautiful heatmaps right on the page to see how customers are interacting with your site. Analyze heatmaps for desktops, tablets, and mobile devices. SimpleHeatmaps automatically detects device types and generates appropriate heatmaps for different device types. A simple and fast way to see how customers are interacting with your website. Track clicks, mouse movement, and scrolls with no impact

by Convert Insights

(0 reviews)
The most affordable and fastest enterprise a/b testing and personalization solution for CRO and data-driven decisions in high-traffic websites. We offer flexibility to upgrade/downgrade at any moment. Unlimited active domains, tests, users, projects, clients, goals and variations with all our plans. It allows you to import your GA goals and also have a zero extra code install the revenue tracking. Our clients consistently praise our service level and invaluable live chat 24x7 support. The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization.

by Insightware

(0 reviews)
Helps you maximize your conversion rates by automatically showing the most suitable page variation to each visitor. Helps you maximize your conversion rates by automatically showing the most suitable page variation to each visitor.

by Sentient Technologies

(0 reviews)
Sentient Ascend is a conversion rate optimization solution that uses evolutionary algorithms to accelerate your testing 10-100X or more, finding winning designs faster. Remove the barriers to optimization with AI-powered CRO

by UserTesting

(24 reviews)
UserTesting enables every organization to deliver the best customer experience powered by human insights. With UserTestings on-demand human insights platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting helps organizations to create the best customer experience powered by human insights.

by Apptimize

(4 reviews)
Apptimize is designed to help the whole product team test more efficiently. Apptimize is designed to help the whole product team test more efficiently.
Provides advanced A/B/n testing and full-factorial ANOVA approach for customer experience testing, personalization, and improvement. Provides advanced A/B/n testing and full-factorial ANOVA approach for customer experience testing, personalization, and improvement.

by Prisma Campaigns

(1 review)
Prisma Campaigns is a smart omnichannel marketing orchestrator designed for Financial Institutions. Based on customer data it allows FIs to effectively execute segmented and personalized campaigns through all digital and non-digital channels, providing relevant, personal and contextual offers that increase conversion rates. Prisma uses machine learning algorithms to automatically predict the next best marketing action for any specific customer in a specific context. Prisma Campaigns is a smart omnichannel marketing orchestrator designed for Financial Institutions.

by UserLook

(1 review)
Automated user testing for your website or mobile app with real in-context user feedback videos. Create a test in seconds to improve conversion, retention and more with deeper understanding of why your users behave they way they do. Automated user testing for your website or mobile app with real in-context user feedback videos.

by TryMyUI

(1 review)
UX/usability testing platform that lets you watch videos of real people in your target market using your websites & apps. UX/usability testing platform that lets you watch videos of real people in your target market using your websites & apps.

by Scaled Inference

(1 review)
Amp.ai, by Scaled Inference, uses AI to analyze all available signals to match your variants with the precise audience segments that would benefit most from them. Amp.ai actively monitors your segments and adapts to any changes to consistently achieve the best possible metrics over time. Amp.ai's continuous optimization use cases include Checkout & Purchases, Subscriptions, Personalization, User Experience, Cancellations, Search Engine Optimization. Performance Improvement Guarantee, try now! AI platform that helps enterprises improve metrics with contextual and continuous optimization of their website, mobile app, UX and UI.

by SystemEXE

(0 reviews)
A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data. A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data.

by Adalysis

(0 reviews)
PPC Management platform including analytics, AB testing, and real-time insights. PPC Management platform including analytics, AB testing, and real-time insights.

by SiteSpect

(0 reviews)
SiteSpect is leading the advancement of customer experience management. We offer optimization, testing, targeting, and personalization empowering the worlds most successful digital businesses to create a superior customer experience that drives revenue, reduces costs, and mitigates risk. SiteSpect developed the industrys first digital optimization platform from the ground up. We offer a purpose-built, end-to-end optimization solution. SiteSpect is leading the advancement of customer experience management. We offer optimization, testing, targeting and personalization.

by Conver.fit

(0 reviews)
Implement Conver.fit on your e-commerce website to create personalized, smart campaigns. Implement Conver.fit on your e-commerce website to create personalized, smart campaigns.

by Alter

(0 reviews)
Alter helps you grow your business and increase website conversions by allowing you to personalize content for your visitors based on their interests, behaviors, and attributes. Increase website conversions by personalizing content for your visitors based on their interests, behaviors, and attributes.