Software per marketing attribution
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Valutazione del prodotto
- Analisi predittiva (23)
- Attribuzione di canali (20)
- Attribuzione multi-touch (29)
- Attribuzione tramite canali diversi (33)
- Dashboard (21)
- Mappatura del percorso del cliente (27)
- Monitoraggio del ROI (35)
- Monitoraggio delle conversioni (37)
- Segmentazione del pubblico (23)
- Sviluppo di modelli di attribuzione (31)
Singular trasforma il modo in cui i professionisti di marketing interagiscono con i dati, fornendo un'infrastruttura che si trova in cima al loro attuale stack di marketing e che unifica i tre set di dati principali: risorse multimediali, attribuzione e BI interna. Fornisce gli strumenti per affrontare le complessità sempre crescenti dell'ecosistema di marketing, aiutando le aziende a espandersi ora e nel futuro, come loro unica fonte di verità. Ulteriori informazioni su Singular Scopri il ROI a ogni touchpoint utente, con analisi e attribuzione delle campagne in una singola piattaforma. Ulteriori informazioni su Singular
Soluzione completa per la conversione della canalizzazione e il monitoraggio dei ricavi per i canali di marketing (utenti singoli e account). L'unica soluzione in grado di fornire l'analisi delle coorti in base al ritorno sulla spesa pubblicitaria (Return on Ad Spend, ROAS) quotidiana per canale. Permette di conoscere costi, visite, conversioni e introiti per canale in modo più approfondito rispetto al passato. Direttamente integrato con AdWords, Facebook, Bing, Twitter, Linkedin, Outbrain, Adroll e altri. Configurazione semplice in modo nativo o utilizzando Segment, Stripe, Shopify o Recurly, Marketo, Hubspot, Salesforce e altro ancora. Ulteriori informazioni su Attribution Soluzione completa per il monitoraggio della conversione della canalizzazione e dei ricavi per i canali di marketing, compreso il ritorno giornaliero sulle spese pubblicitarie, in base alla coorte. Ulteriori informazioni su Attribution
Funnel è una soluzione di raccolta di dati automatizzata che sta cambiando il modo in cui gli operatori di marketing di tutto il mondo analizzano i dati. Si integra con oltre 400 fonti immediatamente disponibili (e con ulteriori fonti su richiesta) per raccogliere, mappare e pulire tutti i dati di marketing e inviarli a uno strumento di BI, a Google Data Studio, a Dashboard Solution o a qualsiasi altra destinazione. Consentendo a Funnel di occuparsi della raccolta di dati, potrai dedicare più tempo all'analisi del ROI, all'ottimizzazione della campagna e al consolidamento della tua strategia. Ulteriori informazioni su Funnel Automatizza la raccolta di dati di marketing da oltre 400 fonti e inizia a comprendere meglio i tuoi dati. Versione di prova gratuita disponibile. Ulteriori informazioni su Funnel
Realizzato per professionisti del marketing, da professionisti del marketing. Unisci tutti i tuoi dati di marketing in un unico posto, in tempo reale. Oltre 100 integrazioni. Riduci del 90% i tempi di creazione manuale dei report. Non sono richiesti sviluppatori né competenze di SQL. Le integrazioni includono: Fb, Insta, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Adroll e molte altre. Estrai i dati e inviali a strumenti di visualizzazione come Tableau, Looker, Google Data Studio, Fogli Google e molti altri ancora. Ulteriori informazioni su Improvado Assumi il controllo dei tuoi dati di marketing. Raccogli tutti i tuoi dati di marketing in un unico posto. Problemi con i dati? Fai un fischio. Puoi chiedere assistenza! Ulteriori informazioni su Improvado
Hive9 brings your entire marketing plan into an intelligent calendar, providing immediate visibility, insights and better collaboration to ensure your plan is aligned with your strategy. We connect your plan automatically to your budget and actual expenses to ensure no surprises with your CFO and provide better knowledge of your spending by vendor, region, product, target audience and much more. Finally, we clearly show you what is working and what is not through our performance module. Ulteriori informazioni su Hive9 Cloud-based MRM solution that helps manage and plan marketing calendar, budgets, and optimize performance, ROI and customer success. Ulteriori informazioni su Hive9
Attribuzione multi-touch, integrata con Google Analytics. Odyssey offre approfondimenti fruibili, come la spesa pubblicitaria suggerita e l'indice di incrementalità. Dopo aver importato i tuoi dati sui costi, potrai vedere la spesa in difetto o in eccesso per canale, campagna, parola chiave, ecc. L'installazione può essere effettuata in un giorno. Ulteriori informazioni su Odyssey Attribution Attribuzione multi-touch, integrata con Google Analytics. Informazioni utili, come la spesa pubblicitaria suggerita e l'indice di incrementalità. Ulteriori informazioni su Odyssey Attribution
Set your website up to track customer events, actions, and conversions and makes this data instantly available to Google and Facebook Ads so you can run campaigns optimized for conversions e.g. sales, instead of visitors or page views in fraction of the time and cost. Companies running optimized campaigns can get 10x the ROI compared to un-optimized campaigns. Funnelll reduces hours of coding and maintaining tracking code for your marketing tools to a few clicks. No coding needed! Ulteriori informazioni su Funnelll Funnelll helps you set your website up to run Ad campaigns optimized for conversions e.g. sales, instead of number of visitors Ulteriori informazioni su Funnelll
La piattaforma di attribuzione di AppsFlyer consente ai professionisti di attribuire ogni installazione di applicazione alla campagna di marketing e alla fonte multimediale che l'ha generata. I dashboard granulari indicano quale rete o canale, tipo di annuncio, gruppo di annunci ed elemento creativo dell'annuncio hanno guidato ciascun utente. Le profonde integrazioni con quasi tutte le risorse multimediali e le piattaforme di marketing come Facebook, Google e Twitter consentono di collegare facilmente ogni installazione alla sua origine. Ulteriori informazioni su AppsFlyer La piattaforma di AppsFlyer consente ai professionisti di marketing di collegare ogni installazione di applicazione alla campagna marketing e alla fonte multimediale che l'ha generata. Ulteriori informazioni su AppsFlyer
DailyStory semplifica la Marketing Automation. È una soluzione di marketing chiavi in mano che offre sia una piattaforma di Marketing Automation che l'esperienza per aiutarti a costruire con successo le tue soluzioni di marketing digitale. Nella piattaforma troverai la giusta quantità di funzionalità e caratteristiche per ottenere il massimo dai tuoi investimenti in marketing digitale. Inclusi: e-mail marketing, pagine di destinazione, messaggi di testo, campagne multicanale, gestione dei contatti e molto altro. Ulteriori informazioni su DailyStory Soluzioni di Marketing Automation per aiutarti a trovare nuovi clienti. E a tenerseli. Ulteriori informazioni su DailyStory
Looker sta reinventando la business intelligence per l'azienda moderna. Looker funziona in modo simile al web: basato su browser, il suo esclusivo linguaggio di modellazione consente a qualsiasi dipendente di sfruttare il lavoro dei migliori analisti di dati. Operando al 100% in un database, Looker sfrutta i più recenti e veloci database analitici per ottenere risultati concreti in tempo reale. L'architettura aperta e leggera di Looker consente agli sviluppatori di creare, distribuire e ripetere in modo rapido e versatile le applicazioni di dati. Soluzione di esplorazione e analisi dei dati che combina modellizzazione, trasformazioni e derivazioni nello stesso livello.
TapClicks is world class reporting that saves you time, in the file type you want. Export and schedule automatic reports into Email, Word, Excel, PDF and PowerPoint. We save you from manually generating dozens of separate reports. TapClicks comes loaded with both pre-built visualizations and with a library of widgets you can setup to answer the business questions you regularly face or that come up on the fly. Enhance your ability to make the right decisions, with impactful visualizations. Web-based reporting & analytics platform - consolidating marketing data & performance metrics into a single dashboard.
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Full featured digital marketing platform built for marketing agencies
LeadsRx is a marketing attribution tool that shows marketers which of their programs are resulting in conversions. The system uses a unique Universal Pixel that captures entire customer journeys across digital ads, social referrals, organic search, broadcast spots, and more. Marketers who use LeadsRx understand the mix of marketing programs that drive revenue and can eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS). Marketing attribution for online and offline attribution in B2B and B2C enterprises. Works with digital and offline programs.
PixelMe è una soluzione per operatori di marketing astuti che consente di accorciare gli URL. PixelMe consente di inviare annunci specifici su Facebook, Twitter, LinkedIn e Adwords a tutti coloro che hanno fatto clic su un collegamento. Potrai aggiungere pixel di retargeting a ogni collegamento condiviso sui social media o altrove! PixelMe semplifica l'invio di traffico a piattaforme di terze parti come Amazon, Medium, App Store, ecc. e il successivo retargeting. Soluzione per venditori che consente di accorciare gli URL.
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.
Facebook, Instagram, Google, Twitter, Linkedin, ... Oribi helps you identify all touchpoints your customer had before converting on your site. And it doesn't stop there! Oribi gets you everything you need to optimize conversions on your site, including smart, cross-domain funnels, insights, traffic monitoring, trends, content optimization, button analysis, custom reports, and much more. Full marketing attribution, headache-free! Easily identify every touchpoint involved in a conversion and credit all your channels.
Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more. Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more.
Bizible's marketing attribution solution allows B2B marketing teams to effectively track and optimize their efforts based on sales outcomes like revenue. Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source.
DemandJump's customer acquisition platform enables marketers to find new sources of qualified traffic with absolute precision by locating untapped customers three steps before they reach your website or your competitors. We pair advanced market intelligence with your own data and deliver the most advanced, customizable marketing attribution package available to marketers. With DemandJump you will find new customers, increase conversion rates, grow revenue and reduce costs. DemandJump is changing the way companies find new customers online.
Keen takes marketing attribution to the next level, integrating all your channels, not just digital. Keen can use your attribution data as a helpful dataset to calculate the full financial contribution for each channel. More importantly, Keen's forward-focused algorithms model a prescriptive marketing plan to optimize your investments by channel, by week; a plan that can be updated in real-time. Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week.
Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured's cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Measured leads cross-channel media incrementality measurement to inform portfolio media investment decisions.
Our solution matches the IP addresses of companies that visit your website against our database in order to tell you the names of those businesses and more. We mine the data to give you even more firmographic details like their location, industry, and pages viewed. So while typical web analytics tools show you website performance metrics, VisitorView shows you the companies visiting your site, enabling you to pass along actionable information to your sales force, turning your traffic into sales. A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team.
Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Today, Allocadia serves more than 10,000 marketers worldwide, managing over $20B in marketing investment to date. Allocadia Marketing Performance Management is planning, investment, and ROI measurement software built for marketing teams.
Roivenue is a data-driven SaaS suite for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers enabling them to make informed overall budget decisions tuned to their specific goals. Data-driven SaaS suite for managing marketing ROI and channel attribution.
An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Prismana helps businesses understand which marketing channels are effective and which ones need work. Because it generates better data for existing client systems, there is no disruption in reporting and very little effort involved in implementation. Best of all, it is completely invisible to the user so there are no concerns about customers gaming your systems or tampering with conversions. An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive.
Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them.
Rockerbox provides enterprise-grade multi-touch attribution, made simple and affordable. Machine learning models use your data to accurately assign credit to each marketing interaction. Get onboarded in a few weeks, not months. Simple and affordable multi-touch attribution. Machine learning models.
Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign.
Location-based advertising platform that allows marketers, publishers, and channel partners to use location data to know more about their audience and optimize their advertising campaigns. Location-based advertising platform that allows businesses to use location data to know more about their audience.
YouGov is a global provider of data and analysis generated by consumer panels in 42 markets. We are powered by our unique connected data set, The YouGov Cube, encompassing hundreds of thousands of variables and over a decade of data on our panel members. With our continuously updated data we are able to provide the most accurate, complete, and dynamic portrait of the world. YouGov is a global research and data analytics group, collecting consumer data in 42 markets.
Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money, ensure efficient spending and increase revenue. Divvit was designed with the end user in mind, and makes the confusing simple, with an easy to use interface that cuts through all the data points to give you the exact metrics you need when you need them. Divvit is an intelligent ecommerce analytics platform that empowers online retailers, by providing real-time data that helps save money
Step into the labs and analyze exactly which of your marketing tactics contribute to successful customer journeys, and more importantly, which don't. Don't worry, you don't need a data science degree (or any degree) here. Just a passion for tinkering and optimizing the paths your prospects and customers take as they interact with your brand. Keep the tools you know and love to execute and leverage Ferrite Labs to make them sing. Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them.
InfiniGrow is an AI-powered marketing planning and analytics platform that enables marketing teams to optimally allocate their budget across all marketing channels, according to the most relevant and updated data, at any given moment. Using the platform's unique technology, InfiniGrow automatically provides ongoing recommendations so that the marketing team can focus on the execution - the creative work, without worrying about all the numbers and guesswork that surrounds it. InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams.
Fospha Marketing was recently voted Best Attribution Platform at the 2019 Martech Awards in New York. Fospha Marketing is an independent attribution provider that solves marketing challenges using data science, AI, products and people. We unlock the hidden value in your data to reduce cost, increase efficiency and drive growth by building customer data platforms for our clients to power data-driven Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM). Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights.
You Need Better Conversion Tracking Software. Take your tracking to the next level and optimise beyond leads to sales. Leadtosale is an all-in-one conversion tracking platform to connect leads, phone calls and sales to your digital advertising and acquisition. Easily import offline conversions, sales and phone calls. All-in-one Conversion Tracking with Leadtosale!
The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Using multi-touch attribution and media mix modelling, it provides a holistic overview of the effectiveness of all on- and offline media channels. The prediction and optimization tool allows you to steer your campaigns and maximize ROI. The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments.
Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend.
The Attributor is a self-serve platform that provides proof of audience performance and measurement of the true ROI of any campaign. This patented process is truly omni-channel, matching to any form of marketing traffic. This includes display ad impressions, website visits, email, connected TV, direct mail, radio, store visits, and CRM customers at either home and business locations. The Attributor's automation engine supports attribution as part of the marketing workflow. Request a demo now! The Attributor is a self-serve platform that provides marketers proof of audience performance to measure the true ROI of any campaign.
Are you fed up with having multiple tabs open to cross reference traffic? LandingTrack is the solution. It is a completely automated system that controls and manages all traffic from just one platform, freeing up your time to concentrate on the important aspects of your business. Tired of blocking Manually those non converting source? LandingTrack will do it for you if you work with: PropellerAds, ExoClick, Zeropark, TONIC, PopCash, PopAds, PlugRush, SelfAdvertiser, Yeesshh, Active Revenue Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution
Brand center for brick and mortar marketing. myBrand continues where other retail IT solutions, like MRM and DAM, stop. myBrand enables marketers to take full control of delivering and maintaining the intended brand experience to all stores and, at the same time, lower operational costs and reduce cycle times. myBrand is closing the gap between digital and physical worlds. Brand center for brick and mortar marketing. Improve the brand experience in your stores by managing your physical brand expressions.
Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span. Attribute not only collects data and provides analysis on pre-recorded spots, but on live reads and organic mentions as well leveraging Veritones proprietary AI technology. Veritone Attribute gives radio and TV broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time.
CustomerLabs Marketing Insights solves one of the major pain points of SMB marketers: How are visitors interacting with my messages across channels. With multi channel attribution reports get to know where your users come from, how they interact with your brand, which campaigns are of interest to them and much more. Get a completely customized attribution report that solves all your customer data questions and gives the actionable insights you need. CustomerLabs Marketing Insights delivers the actionable intelligence you need with advanced analytics reports
Respond Fast is a Voice Activated Call to Action (VACTA) that your customers can use to respond to your tv, radio, podcast, direct mail, packaging, or outdoor advertising via their Amazon Alexa or Google Home devices. Your audience can "Launch Respond Fast," provide a unique code or keyword you create as a part of your campaign, then receive offers, info, surveys and more directly to their mobile phones. With the Respond Fast dashboard, creating, tracking, and optimizing a campaign is easy. Respond Fast makes it easy for your customers to respond to your offline advertising through their Amazon Alexa or Google Home devices.
Universal tag that collects, tracks, and attributes conversion data across any marketing channel and Google Analytics. Universal tag that collects, tracks, and attributes conversion data across any marketing channel and Google Analytics.