--- description: Scopri le funzionalità di Cision, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cision - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per public relations](/directory/10033/public-relations/software) > [Cision](/software/129611/cision) # Cision Canonical: https://www.capterra.it/software/129611/cision Pagina: 1/5\ Avanti: [Pagina successiva](https://www.capterra.it/software/129611/cision?page=2) > Cision è un fornitore leader globale di software e servizi per la gestione di earned media per professionisti delle PR e delle comunicazioni di marketing. > > Conclusione: valutazione di **3.8/5** stelle assegnate da 89 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Cision? Per professionisti della comunicazione o membri dei media, Cision combina tutti gli elementi necessari per rendere note le loro storie. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **3.8/5** | 89 Recensioni | | Facilità d'uso | 3.8/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 3.7/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 3.5/5 | Sulla base delle recensioni complessive | | Funzionalità | 3.9/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Cision - **Anno di fondazione**: 1867 ## Contesto commerciale - **Prezzo di partenza**: 1,00 USD - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Australia, Canada, Germania, Irlanda, Nuova Zelanda, Regno Unito, Stati Uniti ## Funzionalità - A/B Testing - Aggiornamento automatico - Analisi competitiva - Analisi dati della campagna - Analisi dati sito web - Analisi dell'audience - Analisi delle sensazioni - Analisi delle tendenze - Analisi visiva - Creazione di report/analisi - Dashboard - Database contatti - Distribuzione di e-mail - Distribuzione multi-canale - Generatore di comunicati stampa - Gestione contatti - Gestione degli asset digitali - Gestione del direct mail - Gestione della reputazione - Gestione delle comunicazioni - Gestione di ritagli di giornale - Integrazione di social media - Media Monitoring - Monitoraggio - Monitoraggio dei KPI - Monitoraggio dei social media - Monitoraggio del coinvolgimento - Monitoraggio del marchio - Monitoraggio della campagna - Monitoraggio della concorrenza - Monitoraggio della stampa - Monitoraggio delle attività - Monitoraggio delle conversioni - Multi-Channel Attribution - Parametri prestazionali - Pianificazione della campagna - ROI Tracking - Raccolta dati multi-canale - Real-Time Notifications - Rendicontazione e analisi statistiche - Report personalizzabili - Ricerca/Filtro - Visualizzazione di dati ## Opzioni di supporto - Email/Help desk - Knowledge Base - Assistenza telefonica - Chat ## Categoria - [Software per public relations](https://www.capterra.it/directory/10033/public-relations/software) ## Categorie correlate - [Software per public relations](https://www.capterra.it/directory/10033/public-relations/software) - [Software per social media monitoring](https://www.capterra.it/directory/31028/social-media-monitoring/software) - [Software di social listening](https://www.capterra.it/directory/33397/social-listening-tools/software) - [Software per l'analisi dei dati per il marketing](https://www.capterra.it/directory/31018/marketing-analytics/software) - [Software per tool di analisi dati per social media](https://www.capterra.it/directory/31655/social-media-analytics-tools/software) ## Alternative 1. [Google Analytics 360](https://www.capterra.it/software/177042/google-analytics) — 4.7/5 (8090 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.it/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews) 3. [Zoho Social](https://www.capterra.it/software/159351/zoho-social) — 4.7/5 (3401 reviews) 4. [Meltwater](https://www.capterra.it/software/123153/meltwater) — 4.0/5 (96 reviews) 5. [Reportei](https://www.capterra.it/software/180418/reportei) — 4.7/5 (241 reviews) ## Recensioni ### "Keeps Us Current\!" — 4.0/5 > **Corey** | *3 marzo 2022* | Gestione di organizzazioni non profit | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms. Cision is also crucial in our media outreach, especially when contacting local media where we may not have regular contacts. > > **Inconvenienti**: A lot of the searches, you need help with their client relations folks, who are amazing, but it's an extra step we don't always have time for. > > Has really improved as our media presence has grown and have no reason to switch to another provider. ----- ### "Best media and social listening tool" — 5.0/5 > **Thibault** | *16 novembre 2025* | Settore automobilistico | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: I like its ease of use and their social and media listening functionalities that enable to measure the reach of such exposure for a specific brand > > **Inconvenienti**: Even I found this tool essential for every Marketing and Communication leader, it is a bit expensive, especially with the emergence of AI > > I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media ----- ### "Not the best bang for your buck" — 3.0/5 > **Venita** | *17 aprile 2023* | Marketing e pubblicità | Tasso di raccomandazione: 2.0/10 > > **Vantaggi**: During my time working for another company, I utilized this particular product for publishing Press Releases as it was their preferred method. The outcome of my published Press Releases was satisfactory, with seamless image integration. The publishing process itself was also hassle-free, and I appreciated the ability to preview my content before it went public. Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool. > > **Inconvenienti**: In all honesty, I found the published content to have a great appearance. However, given the price, I was disappointed with the limited reach. The publishing packages came with a "use it or lose it" time constraint for credits purchased. Additionally, contacting customer support proved to be a challenging experience. Despite having a direct contact number for my sales representative, I had to leave multiple messages and emails before receiving a response. > > Since starting my own firm and no longer being constrained to using Cision, I have come across multiple Press Release publishers that offer the same or even greater reach. I was not satisfied with the package price and level of customer service from Cision. Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget. As a result, I am regularly publishing Press Releases with this new partner. ----- ### "Overall Happy Customer" — 4.0/5 > **Karly** | *16 ottobre 2024* | Trasporti/Trasporto merci/Ferrovie | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: The customizable dashboards are easy to use, and I love the visualizations. > > **Inconvenienti**: We had a lot of issues setting up our dashboards and our Google Analytics kept getting disconnected (over 5 times). > > I'm overall happy with the product, but we had a lot of issues with set up and integration. ----- ### "No longer the industry leader for media research" — 4.0/5 > **Scott** | *19 maggio 2021* | Relazioni pubbliche e comunicazioni | Tasso di raccomandazione: 4.0/10 > > **Vantaggi**: Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable. > > **Inconvenienti**: Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster. > > Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires. ----- Pagina: 1/5\ Avanti: [Pagina successiva](https://www.capterra.it/software/129611/cision?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/129611/cision) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dati strutturati