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Informazioni su Oktopost

Piattaforma di social media marketing progettata per le esigenze tipiche del B2B. Consente di distribuire contenuti su larga scala e misurare il ROI dei social media.

Ulteriori informazioni su Oktopost

Aspetti positivi:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Aspetti negativi:

It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

Valutazioni di Oktopost

Punteggio medio

Facilità d'uso
4,5
Servizio clienti
4,6
Caratteristiche
4,2
Rapporto qualità-prezzo
4,4

Lo consiglieresti?

8,3/10

Oktopost ha una valutazione complessiva di 4,5 stelle su 5, calcolata sulla base di 104 recensioni degli utenti di Capterra.

Hai già usato Oktopost?

Condividi la tua esperienza con altri acquirenti.

Filtra le recensioni (104)

Tony
Tony
Content Marketing Strategist (USA)
Utente LinkedIn Verificato
Computer e sicurezza della rete, 201-500 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks

5,0 3 anni fa

Commenti: It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.

Aspetti positivi:

The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.

Aspetti negativi:

I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Utente Verificato
Utente LinkedIn Verificato
Software informatici, 201-500 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Easy to use, perfect for mid-size business social media management

5,0 11 mesi fa

Commenti: I rarely have any issues when using Oktopost ans don’t have any real complaints. It’s an easy to use tool, and there are periodic updates to the platform to keep it fresh and relevant.I have used other social scheduling/management tools in previous jobs and Oktpost is by far my favourite.

Aspetti positivi:

Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment.

Aspetti negativi:

The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.

Utente Verificato
Utente LinkedIn Verificato
Software informatici, 1.001-5.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione
Fonte: GetApp

Great tool for small scale social teams

3,0 7 anni fa

Aspetti positivi:

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

Aspetti negativi:

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Utente Verificato
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Great tool for social media marketers

5,0 6 anni fa

Commenti: Overall, I love using this platform and it makes my life so much easier.

Aspetti positivi:

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Aspetti negativi:

I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

Sofia
Demand Gen Manager (Portogallo)
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Good tool for social media management and advocacy

4,0 11 mesi fa

Aspetti positivi:

The team at Oktopost is really helpful! I especially love the advocacy features that allow us to empower our team to promote our content and gamify their experience.

Aspetti negativi:

The social listening tools and analytics are not as great as other SMM tools might have.

Risposta di Oktopost

10 mesi fa

Hi Sofia- wow, your feedback just made our day! We're thrilled to hear that you love the support from team Oktopost and that the advocacy solution is adding that extra boost to your team's content game. It's fantastic to know that we're helping you not just work but have some fun with friendly competition too! We're sorry to hear your thoughts on Social Listening and Analytics. Our goal is to make Oktopost your go-to social media powerhouse, and we're constantly working on updates to make it even more robust. We take pride in our Analytics, especially because they are a huge reason why our customers love using Oktopost and have purchased Oktopost in the first place. We're always here for a chat, so if you ever want to share more insights or suggestions on how we can improve, feel free to reach out. Your thoughts are like gold to us, and we're all ears for making your Oktopost experience even more amazing. Thanks a bunch for being a rockstar Oktopost user!

Utente Verificato
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Best B2B Social Media Platform

5,0 6 anni fa

Commenti: I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.

Aspetti positivi:

- Ability to schedule posts across multiple profiles - Create 'campaigns' and tag campaigns for reporting - Advocacy built in - Content calendar - Content suggestions - Social Listening - All the integrations

Aspetti negativi:

It would be nice to have a content calendar for advocacy posts like the regular posts.

Jose
Jose
bachelor (USA)
Utente LinkedIn Verificato
Internet, 2-10 dipendenti
Ha utilizzato il software per: Prova gratuita
Fonte della recensione

The leading tool for success

4,0 anno scorso

Commenti: This platform transformed my approach to my business. What I appreciate the most is data and its ability to make my social media strategies scalable.

Aspetti positivi:

What I liked the most about this platform is its comprehensive approach to social engagement. It has an ability to manage and optimize my social media strategies in a scalable and measurable way. It has been a real advantage for my business.

Aspetti negativi:

I am very satisfied with the platform and its features. If I had to mention one thing that has disappointed me, it would be the lack of a post scheduling feature.

Anna
Anna
Project Manager (Svizzera)
Utente LinkedIn Verificato
Servizi bancari, 1.001-5.000 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Solid marketing tool with the functionality that covers all my needs.

5,0 3 anni fa

Aspetti positivi:

The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.

Aspetti negativi:

I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.

Marina
Marina
President (USA)
Utente LinkedIn Verificato
Internet, 2-10 dipendenti
Ha utilizzato il software per: Prova gratuita
Fonte della recensione

The ultimate tool to boost yourself

4,0 anno scorso

Commenti: I am impressed with the ability to schedule posts in advance has allowed me to maintain a constant presence on my social networks, even when I have a busy workload. I have also appreciated the ability to customize my posts to suit my audiences and social networks.

Aspetti positivi:

What I like the most about this platform is its ability to easily manage and schedule my social media posts.

Aspetti negativi:

Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.

Utente Verificato
Utente LinkedIn Verificato
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Social analytics done right!

5,0 6 anni fa

Aspetti positivi:

Oktopost makes the life of a social media manager so much easier. Beyond making scheduling and advocacy incredibly simple, I appreciate the integrations available and the amount of data and analytics that come with the platform.

Aspetti negativi:

No complaints. Oktopost has made social so much easier!

Bodounrin Joël
Graphiste (Benin)
Design, 2-10 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

C’est bon

5,0 anno scorso

Commenti: It's a good software for my company and me because it benefits us in social media management

Aspetti positivi:

This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Aspetti negativi:

I can't share my individual comments with different members of my team in a discussion.

Mark
CDO/SVP, Digital (USA)
Settore petrolifero ed energetico, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Mostly positive with the ease of scheduling messages on multiple networks.

4,0 7 anni fa

Aspetti positivi:

I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Aspetti negativi:

The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

Amal
Head of digital reputation and social media (Francia)
Servizi finanziari, 10.000+ dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Great tool - easy to use - convenient - amazing support

5,0 4 anni fa

Commenti: Great ! I would highly recommend. Great way to gain time and set a proper social media strategy.

Aspetti positivi:

How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team.

Aspetti negativi:

I don't see any major downside. I am looking forward to be able to schedule stories from Oktopost.

Sreenivasulu
Student (India)
Software informatici, Lavoratore autonomo
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Very good product, go for this..

5,0 3 anni fa

Commenti: The overall experience on this product is very good.I can easily interact with the interface and it is very easy to use.

Aspetti positivi:

The product is very easy to use.And the features are damn good.Best to use this product.

Aspetti negativi:

The product is easy to use.Any user can easily understand the interface and can easily use this software.

Claire-Elizabeth
Digital Marketing Coordinator (UK)
Salute, benessere e fitness, 201-500 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Highly Recommended

4,0 3 anni fa

Commenti: Very positive. The program goes above and beyond what you can expect of a social media management tool. The company itself is a delight to work with. They have fantastic customer support and I would recommend them to anyone.

Aspetti positivi:

The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy. The analytics are insightful and laid out in a way that is easy to understand and present to anyone who might need to see it. The streams function also gives wonderful opportunity for competitor listening also.

Aspetti negativi:

While the streams function gives the opportunity for competitor listening, it is definitely one of the parts of Oktopost that needs development. However, Oktopost is very open about their development efforts and I have no doubt that this is something they plan to work on.

Iris
Social Media Manager (USA)
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

As the only person managing my employer's social media presence, this has made my job more efficient

5,0 7 anni fa

Aspetti positivi:

I am a big fan of the overall UI. The Advocacy Board feature has been instrumental in helping us grow our social media reach. The robust Analytics view helps make reporting on results that much easier.

Aspetti negativi:

I think making the Calendar view contents be drag-and-dropable would be amazing. The social board expiration date resets when I go back to a piece of content I saved.

Petr
Global Marketing Manager (Cechia)
Logistica e catena di approvvigionamento, 10.000+ dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Great product!

5,0 2 anni fa

Commenti: Easy to understand tool with great features

Aspetti positivi:

+ social media scheduling+ employee advocacy+ makes my work life so much easier

Aspetti negativi:

Analytics could be easier to understand, I would appreciate an app interface for admins

Sheny
India
Consulenza manageriale, 501-1.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Amazing tool

4,0 8 anni fa

Commenti: We are using this tool since almost a year now, and our experience has been very nice in terms of getting onboarded, using the tool day in day out and the customer service provided by the Oktopost team.

Aspetti positivi:

The ease of use, kind of analytics it provides.

Aspetti negativi:

There are certain limitations but that's fine, no tool can provide everything.

matt
Digital Marketing Manager (USA)
Vendita al dettaglio, 501-1.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Good option for social syndication

4,0 5 anni fa

Commenti: Although we really didn't have much other choice for platforms, this one works for us pretty well.

Aspetti positivi:

This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective. You can schedule posts, review stats, and it has a WYSIWYG editor for creating content.

Aspetti negativi:

I do wish that you could just enter in the content once. You have to do it for all channels. I also don't really rely on the reporting data, so we just use Google Analytics.

Michaline
VP Marketing (USA)
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Helping our startup ramp our social brand

5,0 7 anni fa

Commenti: Increased visibility
Gaining brand awareness
Lead gen has been a happy surprise

Aspetti positivi:

Great success team! Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money Advocacy is helping our social media newbies ease into building their profiles

Aspetti negativi:

Advocates wish they could schedule their personal tweets beyond just what's been posted to the board. Streams could use some refinement -- it's the one area I struggle to figure out.

Constance
Digital Marketer (Francia)
Software informatici, 1.001-5.000 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Great and convenient tool, easy to use

4,0 2 anni fa

Commenti: It is a great experience overall.

Aspetti positivi:

You can plan as many posts as you want and you can select campaigns to track the results

Aspetti negativi:

The Analytics tools are not as developed as I wish, it would be great to have API with Hubspot or any CRM to connect each campaign. We are not able to publish carousel on linkedin or the format does not look right. It would be amazing to be able to plan many carousels on the tool aswell

Patrick
Patrick
Social Media Manager (USA)
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 201-500 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Full-featured product with a few quirks

4,0 4 anni fa

Commenti: Quick and easy LI posting in multiple local languages to multiple regions

Aspetti positivi:

Publishing, inbox, advocacy and analytics are unified in a single tool. Easy-to-build dashboards make it simple to demonstrate social value to stakeholders.

Aspetti negativi:

Settings for copying posts to advocacy board are not preserved in draft mode. Admins do not have ability to manage advocates' topic subscriptions.

Katie
Marketing (UK)
Telecomunicazioni, 51-200 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Great service

5,0 8 anni fa

Commenti: We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Aspetti positivi:

The bulk upload feature

Aspetti negativi:

We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Grace
Intern (USA)
Software informatici, 1.001-5.000 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Oktopost Review

5,0 3 anni fa

Aspetti positivi:

One feature I liked the most about this software is the ease of use and customer service I was provided when learning how to use and administrate in Oktopost.

Aspetti negativi:

I have not been using the software for very long. So at this time, I cannot say what I would like least about Oktopost.

Rahul
Paid Marketing Specialist (Canada)
Consulenza manageriale, 501-1.000 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

User friendly B2B social media management tool

5,0 3 anni fa

Aspetti positivi:

Easy to use, intuitive interface, easy to manage different accounts on social media. I love it!

Aspetti negativi:

If you accidentally archive the campaign, then the content associated with it vanishes and doesn't come back even if you undo it. If you can figure this out, that would be great!