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Recensioni su Salesforce Marketing Cloud Account Engagement

Informazioni su Salesforce Marketing Cloud Account Engagement

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Aspetti positivi:

There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc).

Aspetti negativi:

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data.

Valutazioni di Salesforce Marketing Cloud Account Engagement

Punteggio medio

Facilità d'uso
3,8
Servizio clienti
3,9
Caratteristiche
4,0
Rapporto qualità-prezzo
3,8

Lo consiglieresti?

7,5/10

Salesforce Marketing Cloud Account Engagement ha una valutazione complessiva di 4,1 stelle su 5, calcolata sulla base di 646 recensioni degli utenti di Capterra.

Hai già usato Salesforce Marketing Cloud Account Engagement?

Condividi la tua esperienza con altri acquirenti.

Filtra le recensioni (646)

Sabal
Sabal
Data and Impact Associate
Utente LinkedIn Verificato
Gestione di organizzazioni non profit, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Pardot for Non Profits

4,0 2 anni fa
Sottotitoli in italiano disponibili nel lettore video
Emanuela
Farmacista Titolare (Italia)
Industria farmaceutica, Lavoratore autonomo
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

FCA Banca Inglese-Per i bambini ucraini.

5,0 11 mesi fa

Commenti: E' stata positivissima la mia esperienza con salesforce.Distinti saluti.Dr.ssa Emanuela Coreno.

Aspetti positivi:

Mi piace il corso.Distinti saluti.Dr.ssa Emanuela Coreno.

Aspetti negativi:

Non mi piace che salesforce ha pochi corsi.Distinti saluti.Dr.ssa Emanuela Coreno.

Giuseppe
Impiegato (Italia)
Telecomunicazioni, 10.000+ dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Salesforce: qualità e garanzia di risultati

4,0 anno scorso

Commenti: Esperienza nel complesso molto buona vista la facilità di creare database molto ampi e ben strutturati

Aspetti positivi:

La grande capacità di immagazzinare dati e campagne, collegandole tra loro

Aspetti negativi:

Troppi rallentamenti improvvisi che bloccano il lavoro

Elisa
Sales Marketing Manager (Italia)
Prodotti alimentari e bevande, 11-50 dipendenti
Ha utilizzato il software per: Prova gratuita
Fonte della recensione

Molto buono

4,0 11 mesi fa

Aspetti positivi:

Il prodotto è molto facile da utilizzare e consente di creare intuitivamente campagne marketing

Aspetti negativi:

Alcune funzioni non ho potuto testarle per ragioni di prova gratuita

Kate
Kate
Marketing & Account Management (USA)
Utente LinkedIn Verificato
Servizi finanziari, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Alternative considerate:

Pardot delivers on promises

5,0 4 anni fa

Commenti: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Aspetti positivi:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Aspetti negativi:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Liam
Marketing Manager (UK)
Produzione di apparecchi elettrici/elettronici, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Alternative considerate:

Salesforce Marketing Cloud Account Engagement - Review

4,0 5 mesi fa

Commenti: It is an essential tool that, although costly, is necessary to grow and scale.

Aspetti positivi:

It allows us to gather, segment and target leads all in one place.

Aspetti negativi:

Onboarding was lengthy and some staff found it difficult to grasp to begin with.

Utente Verificato
Utente LinkedIn Verificato
Servizi finanziari, 201-500 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Only for big companies

4,0 4 settimane fa Nuova

Aspetti positivi:

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Aspetti negativi:

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.

Lindsey Raye
Lindsey Raye
Email Marketing Specialist (USA)
Utente LinkedIn Verificato
Intrattenimento, 10.000+ dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

SALESFORCE SALES CLOUD & MARKETING CLOUD

3,0 2 mesi fa

Aspetti positivi:

The sales team could click in their CRM sales page to see the last email sent

Aspetti negativi:

Validations - if you didn’t create custom objects for your form data it was a mess

Yurii
Marketing Director (USA)
Servizi e tecnologie dell'informazione, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Alternative considerate:

The tool you have to choose if you work in Salesforce infrastructure

4,0 3 mesi fa

Aspetti positivi:

Smooth integration with Salesforce. Works fast enough

Aspetti negativi:

Pricing is not competitive when you look at other options available on the market (not SF appexchange) The other things might be solved with other more expensive packages, but Pardot is already expensive) Not possible to set local time of receiver when you send emails. All of them go out at once Not possible to send emails based on user behavior (also the time when they are sent) No tracking of email forwards Poor responsiveness of pages you can create through internal tools (for example to track unsubscribe reasons)

Utente Verificato
Utente LinkedIn Verificato
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

Good

4,0 6 mesi fa

Commenti: My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation.

Aspetti positivi:

I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that significantly improved our customer engagement and conversion rates.

Aspetti negativi:

I found that the user interface of Salesforce Marketing Cloud (formerly known as Pardot) could be a bit complex and not as intuitive as I would have liked.

Charu
Charu
Account Manager (USA)
Utente LinkedIn Verificato
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Power-packed Marketing Automation Tool

4,0 4 anni fa

Commenti: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Aspetti positivi:

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Aspetti negativi:

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

Melanie
Business development manager (Canada)
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

You will never go back to any other email marketing software

5,0 4 settimane fa Nuova

Commenti: Very positive we have encouraged other offices to adopt this platform

Aspetti positivi:

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Aspetti negativi:

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Ethan
PMO (UK)
Servizi finanziari, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Salesforce

4,0 2 settimane fa Nuova

Aspetti positivi:

The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management.

Aspetti negativi:

Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use.

Viktor
Viktor
Marketing specialist (Canada)
Utente LinkedIn Verificato
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Salesforce Pardot/marketing Cloud Marketing Review

4,0 2 settimane fa Nuova

Aspetti positivi:

workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features.

Aspetti negativi:

Structure and organization of tools is okay, could be more user friendly and easier to navigate

Irina
marketing (USA)
Sicurezza pubblica, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

DNV GL US team member's review

5,0 3 anni fa

Commenti: Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software.

Aspetti positivi:

Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

Aspetti negativi:

Possibly, templates can be created and WYSIWYG editor used, but we programmed emails in html, which was really time consuming.

Christopher
Christopher
Digital Demand Generation Manager (USA)
Utente LinkedIn Verificato
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

If you are using Salesforce then this tool is great!!

4,0 5 anni fa

Commenti: Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot). It feels like a dated product that needs some updates to the user experience. Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.

Aspetti positivi:

Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce. Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State. The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Aspetti negativi:

There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out. It has a ton of features but figuring them all out is mind-boggling. The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times. Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.

Nik
Director of Marketing (USA)
Utente LinkedIn Verificato
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione
Fonte: GetApp

Salesforce integration oversold, but excellent in its own right

4,0 5 anni fa

Aspetti positivi:

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Aspetti negativi:

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Jessica
CMO (USA)
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

Pardot is a Powerful Tool, but It's Hard to Manage on Small Teams

4,0 3 anni fa

Commenti: Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there.

Aspetti positivi:

Pardot allows us to get insight at a per-contact level into their activity, interests, and profile. We've made it even more useful by adding on additional integrations like Clearbit and Zoom. We track more than 12k new incoming leads annually and we automate outreach to those leads every single day.

Aspetti negativi:

Many decisions that you make at the beginning of the implementation will dog you after you've made them (how do we organize our campaigns? what tags should we use? when automations do we want to build off of those tags? how do we segment our lists). Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours.

Billy
CMO (USA)
Software informatici
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione
Fonte: SoftwareAdvice

Pardot Lets Us Punch Above Our Weight

4,5 8 anni fa

Aspetti positivi:

Pardot lets us punch above our weight as a small marketing team. It was there when we were a marketing team of 1 and is able to grow with us as we become a marketing team of 14. Specifically, Pardot's B2B focus and different channel integration makes it very easy for us to synchronize marketing campaigns and orchestrate content and engagement across channels. From email to landing pages to social media to forms that we can inject into our web properties, Pardot makes it extremely easy for us to scale quickly and look incredible! Finally, the fact that Pardot is natively integrated with Salesforce Sales Cloud means that I don't have to worry about clunky integrations, pages or 10-step reporting. The data is right there and ready to give us insight across sales and marketing. Our sales teams are using Pardot Engage from right inside Sales Cloud to run their own, marketing - enabled, micro campaigns. This fosters alignment between our teams and helps them achieve smarter and faster results.

Aspetti negativi:

There is so much more that Pardot could be doing with reports given all the data that passes through the system. I'd really like to see more reports such as client engagement reports that combine account engagement scores with revenue data that Pardot pulls from Sales Cloud. I'd love to see enhanced social listening and sentiment integrated in Pardot and a more robust social queueing capability. But these are improvements that could be made rather than negatives about the existing product. We use the reports and social queueing extensively and these are ways it could be improved. Finally, help and support can be challenging to navigate. If you're someone who takes the initiative and can dig in, you'll be fine. If you want hand-holding through the process, you'll likely need external consulting.

Alabhya
Alabhya
Digital Marketing Manager (India)
Software informatici, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Alternative considerate:

Easy to start, harder to master

4,0 4 anni fa

Commenti: Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use.

Aspetti positivi:

Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.

Aspetti negativi:

Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.

Utente Verificato
Utente LinkedIn Verificato
Ospedali e sistemi sanitari, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

Best if you use SalesForce Sales Cloud

4,0 4 anni fa

Commenti: We use Pardot as a marketing automation platform including email management, automated nurtures, lead scoring, engagement tracking, etc.

Aspetti positivi:

The best part of Pardot is the integration with SalesForce and being able to push and pull a variety of information into and from both systems.

Aspetti negativi:

The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking

Utente Verificato
Utente LinkedIn Verificato
Software informatici, 10.000+ dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

Easy to use , great UI and powerful

5,0 4 anni fa

Commenti: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Aspetti positivi:

1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors)

Aspetti negativi:

1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it.

Utente Verificato
Utente LinkedIn Verificato
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Great marketing automation, but not easy to use.

4,0 5 anni fa

Commenti: I really did enjoy using Pardot overall, and I would recommend it as a top-notch automation tool. The learning curve can be steep. I recommend attending one of their 3 day foundations training courses to help jump start your experience.

Aspetti positivi:

Pardot is great for companies whose sales teams also use Salesforce due to the tight integration between the two products. Prospect and campaign tracking data can sync easily between the two systems and keep track of all campaign touch points across sales and marketing teams. Engagement studios are super easy to set up and allow for easy engagement-driven campaigns that help avoid "spammy" campaigns that help you stay off the blacklists of ISPs.

Aspetti negativi:

My major complaint with Pardot really has been with the UI/UX. The user experience is not great. It's not intuitive AT ALL. There are many instances where the interface breaks standard functionality conventions, leaving you in the dark trying to figure out how to do even simple tasks. That being said, the Engagement Studio has completely different UI than the rest of the app, and is actually quite a good experience. I guess Salseforce is taking their time redoing the rest of the app, but I'm sure they'll get around to it soon enough.

Alexandra
Alexandra
Chief Financial Officer (USA)
Utente LinkedIn Verificato
Settore automobilistico, 501-1.000 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione
Fonte: GetApp

Excellent in marketing

4,0 3 anni fa

Commenti: A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within the organization.

Aspetti positivi:

There are different characteristics that make Pardot a very interesting product, for example the different drip campaigns that you can carry out from this product triggers and in sales funnel actions and they are generating very good profits in our profit. in turn, the product has an excellent return on investment thanks to the good management of the campaigns it allows.

Aspetti negativi:

Not everything is perfect within the product and has failures that reduce efficiency and the new star usually creates a lot of disagreement and even leads to exasperation, due to the lack of a simple and efficient user interface and that navigation through the platform It tends to be time consuming and make small errors that delay product use.

Sean
Owner / Chief Pixel Pusher (Australia)
Utente LinkedIn Verificato
Design, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione
Fonte: GetApp

Overly expensive for the features, almost zero Aus support.

2,0 6 anni fa

Aspetti positivi:

The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Aspetti negativi:

Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes. As a result, we lost the ability to fully automate a large portion of the platform. Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it. Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

Shankar
Manager (India)
Proprietà immobiliari, 501-1.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Know about - Sales Force

5,0 anno scorso

Commenti: Marketing campaign Dashboards and New modules can be created on salesforce as per our requirement.

Aspetti positivi:

User friendly for form Integration. Multiple Dashboards and Reports Available for business review. View and Notification for users. API integration with multiple websites and Applications. Easy setup to create new fields and data management module. Log history to identify changes and creation. Campaign management leads, cost per lead and outcome.

Aspetti negativi:

Processing lag in case of too much information on the page. View log is not available in normal license.