--- description: Scopri le funzionalità di Adobe Experience Manager, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Experience Manager - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software DAM](/directory/30203/digital-asset-management/software) > [Adobe Experience Manager](/software/142300/adobe-experience-manager) # Adobe Experience Manager Canonical: https://www.capterra.it/software/142300/adobe-experience-manager Pagina: 1/7\ Avanti: [Pagina successiva](https://www.capterra.it/software/142300/adobe-experience-manager?page=2) > Soluzione per la gestione di contenuti per video, media dinamici e personalizzati, ecc. che supporta la ricerca di contenuti e la gestione dei flussi di lavoro. > > Conclusione: valutazione di **4.4/5** stelle assegnate da 145 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Adobe Experience Manager? Adobe Experience Manager è utilizzato come software con funzionalità come la gestione di iCloud per aiutare a creare, gestire e personalizzare i contenuti aziendali tramite un'ampia gamma di app. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.4/5** | 145 Recensioni | | Facilità d'uso | 3.9/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.1/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 3.9/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.4/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Adobe - **Anno di fondazione**: 1982 ## Contesto commerciale - **Modello tariffario**: (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: cinese, cinese tradizionale, coreano, francese, giapponese, inglese, italiano, portoghese, portoghese brasiliano, spagnolo, tedesco - **Paesi disponibili**: Australia, Brasile, Canada, Colombia, Francia, Germania, India, Italia, Messico, Nuova Zelanda, Paesi Bassi, Regno Unito, Singapore, Spagna, Stati Uniti ## Funzionalità - A/B Testing - API - Acquisizione di documenti - Acquisizione di potenziali clienti - Analisi dati - Analisi dati sito web - Archiviazione di documenti - Archiviazione e conservazione - Branding personalizzabile - CRM - Classificazione degli asset - Classificazione di documenti - Comunicazione multi-canale - Controllo accessi/Autorizzazioni - Conversione di file - Creazione di report/analisi - Creazione e design di moduli - Etichettatura - Firma elettronica - Gestione SEO - Gestione dei contenuti - Gestione dei modelli - Gestione dei moduli - Gestione del flusso di lavoro - Gestione della campagna - Gestione delle implementazioni - Gestione delle integrazioni - Gestione di metadati - Integrazione di terze parti - Libreria di contenuti - Modelli - Modelli precompilati - Modifica del testo - Modifica in tempo reale - Moduli elettronici - Moduli personalizzabili - Monitoraggio del coinvolgimento - Opzioni di pubblicazione di contenuti - Parametri prestazionali - Quadro della attività - Rendicontazione e analisi statistiche - Responsive Web Design - Restrizioni di copia/stampa/salvataggio - Revoca degli accessi - Ricerca del testo completo - Ricerca/Filtro - Segmentazione della clientela - Tracciamento delle interazioni - Visual Modeling - Widget ... e altre 14 funzionalità ## Integrazioni (17 in totale) - Adobe Analytics - Adobe Commerce - Adobe Creative Cloud - Adobe Experience Cloud - Adobe Firefly - Adobe GenStudio for Performance Marketing - Adobe Journey Optimizer - Adobe Target - Adobe Workfront - BrightEdge - Facebook Business Suite - Hootsuite - Pushwoosh - Salesforce Customer360 - Salesforce Marketing Cloud ... e altre 2 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software DAM](https://www.capterra.it/directory/30203/digital-asset-management/software) ## Categorie correlate - [Software DAM](https://www.capterra.it/directory/30203/digital-asset-management/software) - [Software per ottimizzazione siti web](https://www.capterra.it/directory/31557/website-optimization-tools/software) - [Programmi per creare siti web](https://www.capterra.it/directory/30935/website-builder/software) - [Programmi per la gestione dei dati dei clienti](https://www.capterra.it/directory/31334/customer-data-platform/software) - [Software per creare moduli](https://www.capterra.it/directory/33235/form-builder/software) ## Alternative 1. [Google Drive](https://www.capterra.it/software/161425/drive) — 4.8/5 (28490 reviews) 2. [Google Workspace](https://www.capterra.it/software/168389/google-workspace) — 4.7/5 (17559 reviews) 3. [OneDrive](https://www.capterra.it/software/161304/onedrive) — 4.5/5 (12700 reviews) 4. [Microsoft 365](https://www.capterra.it/software/58688/microsoft-365) — 4.6/5 (14077 reviews) 5. [Microsoft SharePoint](https://www.capterra.it/software/1167/sharepoint) — 4.4/5 (5433 reviews) ## Recensioni ### "top product.. at down price :-(" — 5.0/5 > **diego** | *24 aprile 2025* | Prodotti alimentari e bevande | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: adobe is adobe, there is no word for adobe product, they are fantastic, in particulat adobe experience manager > > **Inconvenienti**: i have no cons about the product, but i have cons about pricing and licensing: too much\!\! it is very expensive ----- ### "The "Ferrari" of Enterprise CMS: Unmatched Power for Those Who Can Afford the Pit Crew." — 5.0/5 > **Manisha** | *16 aprile 2026* | Software informatici | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Powerful Digital Asset Management (DAM): The AI-driven tagging (Adobe Sensei) makes organizing thousands of images and videos effortless. It automatically handles cropping and formatting for different screen sizes, which is a massive time-saver for designers. Multi-Site Management: If you manage a global brand with 50 different regional websites, AEM’s "Live Copy" feature is a game-changer. You can update a master page once and push those changes to all localized versions while keeping regional specificities intact. Drag-and-Drop Authoring: Once developers build the initial components, non-technical marketing teams love the "Universal Editor." It allows them to build complex landing pages using simple drag-and-drop blocks without writing a single line of code. Scalability \& Reliability: Since moving to a Cloud Service model, users like that they no longer have to worry about manual upgrades or server downtime during high-traffic events (like Black Friday). > > **Inconvenienti**: Prohibitive Cost: Between high licensing fees and the necessity of hiring expensive AEM-certified developers, the Total Cost of Ownership is often too high for any company below the Fortune 500 level. "Clunky" User Interface: Despite recent updates, many users find the administrative backend unintuitive and slow. Simple actions often require navigating through multiple layers of menus, which can be overwhelming for new users. Heavy Developer Dependency: Marketers often feel "handcuffed" because they cannot make significant structural changes to the site without a developer. If a component wasn't pre-built exactly as needed, you’re stuck waiting for a sprint cycle to finish. Lengthy Implementation: Setting up AEM correctly can take six months to a year. It is a massive undertaking that requires significant infrastructure planning, which can delay time-to-market for new brands. Resource Intensive: The platform is "heavy." If not optimized perfectly by an expert, the authoring environment can lag, and site performance (like PageSpeed scores) can suffer due to the sheer amount of code being loaded. > > My overall experience with Adobe Experience Manager (AEM) is that it is the ultimate "power tool"—it is incredibly robust and capable of handling global-scale digital ecosystems, but it requires a massive amount of training and resources to operate effectively. ----- ### "A Deep Dive into Adobe Experience Manager" — 5.0/5 > **Utente Verificato** | *8 marzo 2025* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: The thing I like most about Adobe Experience Manager is that it supports Headless and Hybrid CMS models and it also has very good collaboration features. > > **Inconvenienti**: There is a lack built in SEO tools in Adobe Experience Manager which require custom implementation and also the workflow management is complex. > > The Overall Experience was Great and I was able to manage websites well and also the collaboration features were great ----- ### "Intuitive platform" — 3.0/5 > **Dina** | *14 aprile 2025* | Editoria | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: It's better than other platforms used and has a lot of valuable features. Training is also provided which is helpful > > **Inconvenienti**: It's definitely complicated at first and takes a lot of getting used to before you adjust to the platform ----- ### "Experience with expieriance" — 4.0/5 > **Utente Verificato** | *12 aprile 2026* | Industria edilizia | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: Pros Security: Enterprise-grade security features are top-notch, with granular permission controls and robust compliance tools that make it suitable for industries with strict regulatory requirements. Content Marketing: The integrated content marketing capabilities are exceptional, allowing for seamless content creation, personalization, and optimization across multiple channels. Professional Use: The platform offers extensive customization options and scalability, making it ideal for large enterprises with complex digital experience needs. Website Creation: The drag-and-drop interface combined with powerful template system enables quick creation of sophisticated websites without extensive coding knowledge. Integration: Seamless integration with other Adobe products creates a cohesive ecosystem for digital marketers and content creators. > > **Inconvenienti**: Cons Value for Money: Extremely expensive compared to many alternatives, making it inaccessible for small to medium businesses without substantial budgets. Customer Support: While technically knowledgeable, support can be slow to respond and often requires going through multiple tiers before reaching someone who can resolve complex issues. Learning Curve: The platform is complex and requires significant training to use effectively, leading to longer implementation times. Document Management: While functional, the document management features aren't as robust as dedicated document management systems and can feel somewhat clunky. Resource Intensive: Requires significant infrastructure resources and technical expertise to maintain optimal performance. > > My experience with Adobe Experience Manager has been mixed. On one hand, the platform delivers powerful capabilities for managing complex digital experiences at scale. The content personalization features are particularly impressive, allowing for sophisticated targeting that can significantly improve engagement metrics. However, the implementation process was lengthy and resource-intensive. We faced challenges with customizing the platform to our specific needs, and the initial learning curve was steep for our team members. The cost is substantial, and we've had to carefully justify the ROI to stakeholders. For large enterprises with substantial budgets and complex digital experience requirements, AEM offers capabilities that are difficult to match in a single platform. But for smaller organizations or those with simpler needs, the cost and complexity may outweigh the benefits. The platform shines in its ability to deliver consistent experiences across multiple channels, but this comes at a premium price point that not all organizations can justify. After working with it for over a year, I can say it's a powerful tool when used to its full potential, but one that requires significant investment in both money and human resources to implement effectively. ----- Pagina: 1/7\ Avanti: [Pagina successiva](https://www.capterra.it/software/142300/adobe-experience-manager?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/142300/adobe-experience-manager) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dati strutturati