--- description: Scopri le funzionalità di ActiveDEMAND, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveDEMAND - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per marketing automation](/directory/6/marketing-automation/software) > [ActiveDEMAND](/software/142305/activedemand) # ActiveDEMAND Canonical: https://www.capterra.it/software/142305/activedemand Pagina: 1/4\ Avanti: [Pagina successiva](https://www.capterra.it/software/142305/activedemand?page=2) > Completa piattaforma di marketing digitale creata per le agenzie di marketing. > > Conclusione: valutazione di **4.2/5** stelle assegnate da 79 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza ActiveDEMAND? ActiveDEMAND è una piattaforma di marketing versatile e conveniente progettata per le agenzie e gli operatori di marketing SBM. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.2/5** | 79 Recensioni | | Facilità d'uso | 3.7/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.4/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.0/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.2/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: ActiveDEMAND - **Area geografica**: Edmonton, Canada - **Anno di fondazione**: 2012 ## Contesto commerciale - **Prezzo di partenza**: 15,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: danese, finlandese, francese, inglese, olandese, portoghese, spagnolo, svedese, tedesco - **Paesi disponibili**: Australia, Austria, Belgio, Canada, Danimarca, Finlandia, Islanda, Norvegia, Nuova Zelanda, Regno Unito, Stati Uniti, Svezia, Svizzera ## Funzionalità - Acquisizione di potenziali clienti - Analisi dati della campagna - Analisi dati sito web - Attribuzione multi-touch - Attribuzione tramite canali diversi - Automazione del marketing - Azioni innescate da eventi - CAN-SPAM Compliance - Campagne di drip marketing - Campi personalizzabili - Coinvolgimento dei clienti - Connettori di dati - Creazione di report/analisi - Dashboard - Editor WYSIWYG - Email Marketing - Gestione contatti - Gestione degli iscritti - Gestione dei modelli - Gestione dei permessi - Gestione della campagna - Gestione della conformità - Gestione di potenziali clienti - ID chiamante - IVR - Identificazione account di destinazione - Importazione/Esportazione di dati - Instradamento delle chiamate - Integrazione telefonia-computer (CTI) - Mobile Optimization - Moduli online - Monitoraggio dei KPI - Monitoraggio del coinvolgimento - Monitoraggio della campagna - Monitoraggio delle conversioni - Pagine di destinazione/Moduli web - Pannello di controllo personalizzabile - Personalizzazione - Programmazione della campagna - ROI Tracking - Real-Time Reporting - Relazione delle chiamate - Segmentazione del pubblico di riferimento - Segmentazione della clientela - Social Marketing - Sorgenti di dati molteplici - Sviluppo di modelli di attribuzione - Tracciabilità delle e-mail - Trascinamento della selezione (Drag & Drop) - Visualizzazione di dati ... e altre 22 funzionalità ## Integrazioni (87 in totale) - 1CRM - AWeber - Accelo - Act\! - AdRoll - Adobe Commerce - Agile CRM - Aline - AllClients - Basecamp - BigCommerce - BigContacts - Bitrix24 - Breeze - Capsule ... e altre 72 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Chat ## Categoria - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) ## Categorie correlate - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Software per il monitoraggio delle chiamate](https://www.capterra.it/directory/30901/call-tracking/software) - [Software per marketing attribution](https://www.capterra.it/directory/31081/marketing-attribution/software) - [Software per generare lead](https://www.capterra.it/directory/31125/account-based-marketing/software) - [Software di lead generation](https://www.capterra.it/directory/30963/lead-generation/software) ## Alternative 1. [Marketo Engage](https://www.capterra.it/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [EngageBay CRM](https://www.capterra.it/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Salesforce Marketing Cloud](https://www.capterra.it/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews) 4. [monday.com](https://www.capterra.it/software/147657/monday-com) — 4.6/5 (5738 reviews) 5. [Omnisend](https://www.capterra.it/software/153508/omnisend) — 4.7/5 (836 reviews) ## Recensioni ### "Powerful functionality, once you get around the user experience" — 4.0/5 > **Jon** | *16 ottobre 2019* | Risorse umane | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money. > > **Inconvenienti**: The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day\! > > We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team. ----- ### "Active Demand from an Agency Perspective" — 4.0/5 > **Christina** | *19 agosto 2020* | Marketing e pubblicità | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches. > > **Inconvenienti**: My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short. > > Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive. ----- ### "Too many issues to bother with" — 1.0/5 > **Utente Verificato** | *7 novembre 2023* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 0.0/10 > > **Vantaggi**: I can't say there is anything I would recommend about it. > > **Inconvenienti**: - extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (\!?\!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour.... > > Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce. ----- ### "Everything I need to run the company and more" — 5.0/5 > **Victor** | *19 agosto 2020* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented. > > **Inconvenienti**: Workflow designer can be a slow on on very large workflows. > > I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast. ----- ### "My Experience with Active Demand" — 4.0/5 > **Utente Verificato** | *19 agosto 2020* | Prodotti alimentari e bevande | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added. > > **Inconvenienti**: I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages. > > Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use. ----- Pagina: 1/4\ Avanti: [Pagina successiva](https://www.capterra.it/software/142305/activedemand?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/142305/activedemand) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dati strutturati