Informazioni su Iterable

Iterable è la piattaforma di marketing per la crescita che promuove la rilevanza omnicanale in maniera commisurata alle dimensioni dell'azienda.

Ulteriori informazioni su Iterable

Aspetti positivi:

Very easy to use and able to integrate with many other programs.

Aspetti negativi:

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Valutazioni di Iterable

Punteggio medio

Facilità d'uso
4,2
Servizio clienti
4,5
Caratteristiche
4,3
Rapporto qualità-prezzo
4,1

Lo consiglieresti?

8,3/10

Iterable ha una valutazione complessiva di 4,3 stelle su 5, calcolata sulla base di 45 recensioni degli utenti di Capterra.

Hai già usato Iterable?

Condividi la tua esperienza con altri acquirenti.

Filtra le recensioni (45)

Alan
Alan
Content Marketing Manager (USA)
Utente LinkedIn Verificato
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Fantastic email marketing software with great workflows

5,0 2 anni fa

Commenti: Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Aspetti positivi:

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Aspetti negativi:

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Utente Verificato
Growth Consultant (USA)
Utente LinkedIn Verificato
Marketing e pubblicità, Lavoratore autonomo
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Leading the marketing automation pack

5,0 5 mesi fa

Aspetti positivi:

There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

Aspetti negativi:

I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

Alternative considerate: Braze e Customer.io

Software precedente: Klaviyo

Perché passare a Iterable: Customer support and overall flexibility of the platform

Kim
Director of Engineering (USA)
Servizi ai consumatori, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Rainbows and unicorns promised

1,0 3 anni fa

Commenti: Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Aspetti positivi:

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Aspetti negativi:

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Brent
Sr. Manager Email Marketing (USA)
Vendita al dettaglio, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Iterable - Marketing Automation Review

4,0 4 mesi fa

Commenti: Overall it is a very good product with good support and with a good product road map it can be top of its class.

Aspetti positivi:

Custom events are scalable and extremely custom

Aspetti negativi:

The reporting needs updated on what can be queried to report on

Utente Verificato
Lifecycle Marketing Manager (USA)
Utente LinkedIn Verificato
, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Easy to use with potential for powerful customization

4,0 5 anni fa

Commenti: Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Aspetti positivi:

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Aspetti negativi:

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Raja
Raja
Email Operations Manager (USA)
Utente LinkedIn Verificato
Internet, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Great innovative, growing product and highly recommended.

5,0 5 anni fa

Commenti: This product helps us daily with our email marketing needs.

Aspetti positivi:

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Aspetti negativi:

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Anita
Anita
Senior Product Marketing Manager (USA)
Utente LinkedIn Verificato
Internet, 201-500 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Impressed with the breadth of functionality

5,0 5 anni fa

Aspetti positivi:

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Aspetti negativi:

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

Jr
Tools and Systems Coordinator (Filippine)
Salute, benessere e fitness, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Iterable - Email send and receive

4,0 2 mesi fa

Commenti: Overall, I really love to use Iterable because this software is really user-friendly.

Aspetti positivi:

I really like the support team of this software. To be honest, this software is not that hard to learn but there are times that you feel like your at the end of the road and cannot get the outcome you need to have for your report but there's their support who will share some tips and tricks and sometimes links from their support page/help docs.

Aspetti negativi:

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

Molly
Molly
Community Specialist (USA)
Utente LinkedIn Verificato
E-learning, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Powerful tool, worth the hike up the learning curve

5,0 4 anni fa

Aspetti positivi:

Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

Aspetti negativi:

Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

Volodymyr
Front End Developer (USA)
E-learning, 501-1.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Iterable Review

5,0 6 mesi fa

Commenti: Super positive, I love the features Iterable provides. All in one package for Marketers

Aspetti positivi:

Ease of use, automations features, integrations with other platforms.

Aspetti negativi:

I think, drag and drop editor can be a bit improved. Maybe ability to add custom build blocks to drag and drop editor (kinda like HubSpot dynamic templates)

Utente Verificato
Digital Director (USA)
Utente LinkedIn Verificato
Relazioni pubbliche e comunicazioni, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Rare Gem

5,0 2 anni fa

Commenti: We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.

Aspetti positivi:

It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

Aspetti negativi:

Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

Ciprian
Senior PHP Developer (Irlanda)
Utente LinkedIn Verificato
Servizi ai consumatori, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione
Fonte: GetApp

A developer oriented alternative to Mailchimp

5,0 3 anni fa

Aspetti positivi:

It has a slew of options and ways of creating audiences and targeting users via categories, funnels, actions and events. The API is very complex and a bit difficult to use if you don't contact the support every day.

Aspetti negativi:

Little documentation and long waiting times for tickets and support requests.

Whitney
Email Marketing Coordinator (USA)
Software informatici, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione
Fonte: SoftwareAdvice

Love using Iterable!

5,0 5 anni fa

Aspetti positivi:

Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

Aspetti negativi:

The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Utente Verificato
Vice President of Client Services (USA)
Utente LinkedIn Verificato
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione
Fonte: GetApp

Best marketing platform

5,0 4 anni fa

Aspetti positivi:

Would recommend over any other platform. Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Aspetti negativi:

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Utente Verificato
Director of Email (USA)
Utente LinkedIn Verificato
Internet, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Iterable has a lot of potential

4,0 4 anni fa

Aspetti positivi:

The interface is fairly user friendly. Setting up workflows based on events, recurring lists or api posts is also fairly intuitive. The customer success team seems open to feedback and submitting tickets.

Aspetti negativi:

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality. Of course, you don't realize what's missing until it's gone but, while Iterable has made considerable strides in the reporting suite. The basic daily export of subscriber status is still seemingly too tall of an ask. While the success team seems open to feedback and submitting tickets, there is often an absence of follow through.

Utente Verificato
Product Marketing Manager (Germania)
Utente LinkedIn Verificato
Software informatici, 2-10 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Easy and powerful

5,0 12 mesi fa

Aspetti positivi:

It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully.

Aspetti negativi:

Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity.

Paul
Paul
CRM Manager (USA)
Utente LinkedIn Verificato
Settore automobilistico, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

State of the art email campaign tool

5,0 anno scorso

Aspetti positivi:

Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

Aspetti negativi:

I feel the reporting is the one weak point, there can be much improvement here.

Tim
Director (USA)
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Iterable Marketing Platform

5,0 4 anni fa

Aspetti positivi:

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Aspetti negativi:

Like any platform sometimes processed are delayed. More information when maintence is being performed would be useful.

Sheel
Dir of Operations (USA)
Cosmetica, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

A lot of cutting edge features, maybe too advanced

4,0 4 anni fa

Aspetti positivi:

The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team. Behavioral based segmentation, dynamic lists, and large workflows all have a lot flexibility but that can cause errors in incorrect lists/segments/emails.

Aspetti negativi:

An ESP has to encompass so many features to be useful and there are some that Iterable doesn't have or have just recently launched, such as an analytics dashboard to see how campaigns are performing against each other. Iterable has definitely focused on the advanced segmentation and workflows, but still has to build a lot of other core features that email marketers will find necessary.

Andrew
strategist (USA)
Relazioni pubbliche e comunicazioni, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Iterable is great! Great for marketing for agencies

5,0 5 anni fa

Commenti: Email marketing

Aspetti positivi:

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Aspetti negativi:

There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

George
Marketing Designer (UK)
Marketing e pubblicità, 201-500 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

It makes email marketing so easy!

5,0 4 anni fa

Aspetti positivi:

It's easy to use and understand. It's also very easy for me to create an email template for the rest of the team to use. The feature of multiple accounts is also a great way to easily switch between teams.

Aspetti negativi:

There's a few bugs here and there, but the support team are always happy to help me out! I do wish there was an easy way for me to upload images for the email templates.

Laura
Marketing Manager ()
Proprietà immobiliari, 1.001-5.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione
Fonte: SoftwareAdvice

Iterable is a game changer of an ESP

5,0 5 anni fa

Aspetti positivi:

Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too

Aspetti negativi:

The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.

Utente Verificato
- (UK)
Utente LinkedIn Verificato
Servizi finanziari, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Excellent for workflows, but lacking in other areas

4,0 4 anni fa

Commenti: I really like Iterable and I think they're on to a winner, it does feel like they're still in early stages as not everything feels completely ironed out

Aspetti positivi:

The workflow functionality is really great and offers a lot of opportunities for CRM management

Aspetti negativi:

Certain features don't function as you'd expect them to, and report stats aren't as clear and easy to use as competitors.

Utente Verificato
Counseling Intern (USA)
Utente LinkedIn Verificato
Salute mentale, 201-500 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Very helpful for omnichannel marketing

5,0 4 anni fa

Commenti: This software makes it much easier to work with cross channel marketing. I was able to keep track of my data easily and make sure that I had accurately uploaded everything, which eased my anxious mind. Being able to present the data from the marketing easily to administrators was also useful.

Aspetti positivi:

I loved that I could easily update social media, email, mobile, and blogs with slightly different campaigns. It took me much less time than before when I had to do individual updates.

Aspetti negativi:

Still difficult to upload photos - process is a little tedious compared to the ease available in other areas.

Utente Verificato
Marketing Strategist (USA)
Utente LinkedIn Verificato
Organizzazioni politiche, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Great email marketing platform

4,0 4 anni fa

Commenti: Great email marketing platform. Has met our clients needs and is always rolling out new features and webinars.

Aspetti positivi:

User friendly, easy access to Iterable Support through Intercom, big fan of the workflows

Aspetti negativi:

Sometimes there are glitches and queue congestions that can take awhile to fix.