---
description: Scopri le funzionalità di Drift, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Drift - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per assistenti alle vendite con IA](/directory/34135/ai-sales-assistant/software) > [Drift](/software/150371/drift)

# Drift

Canonical: https://www.capterra.it/software/150371/drift

Pagina: 1/9\
Avanti: [Pagina successiva](https://www.capterra.it/software/150371/drift?page=2)

> Drift aiuta i team a generare più potenziali clienti e a prenotare le riunioni più rapidamente mediante funzionalità di messaggistica.
> 
> Conclusione: valutazione di **4.5/5** stelle assegnate da 199 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza Drift?

Drift può aiutare qualsiasi impresa o persona che disponga di un sito web e che desideri acquisire più potenziali clienti e chattare con le persone in tempo reale.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.5/5** | 199 Recensioni |
| Facilità d'uso | 4.4/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.4/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.1/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.3/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Drift
- **Area geografica**: Boston, USA
- **Anno di fondazione**: 2015

## Contesto commerciale

- **Modello tariffario**:  (Versione gratuita disponibile) (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Android (mobile), iPhone (mobile)
- **Lingue supportate**: cinese, coreano, danese, finlandese, francese, giapponese, inglese, italiano, norvegese, olandese, polacco, portoghese, russo, spagnolo, svedese, tedesco, thailandese, turco, ungherese
- **Paesi disponibili**: Australia, Brasile, Canada, Cina, Germania, Giappone, India, Messico, Regno Unito, Stati Uniti

## Funzionalità

- Accesso da dispositivi mobili
- Analisi predittiva
- Assistenza clienti
- Automazione del marketing
- Azioni innescate da eventi
- CRM
- Chat in tempo reale per i consumatori
- Chat proattiva
- Chat/Messaggistica
- Chatbot
- Comunicazione multi-canale
- Elaborazione del linguaggio naturale
- Email Marketing
- Gestione appuntamenti
- Gestione contatti
- Gestione degli iscritti
- Gestione dei calendari
- Gestione dei feedback
- Gestione dei sondaggi
- Gestione della campagna
- Gestione della disponibilità
- Gestione delle attività di vendita
- IA/Machine learning
- Identificazione account di destinazione
- Importazione/Esportazione di dati
- Instradamento automatico
- Lead Generation
- Lead Qualification
- Live Chat
- Mobile Optimization
- Moduli online
- Monitoraggio delle conversioni
- Notifiche di potenziali clienti
- Pagine di destinazione/Moduli web
- Per team commerciali/organizzazioni
- Pianificazione automatica
- Prioritizzazione
- Programmazione
- Raccolta dati multi-canale
- Riconoscimento della lingua
- Riconoscimento vocale
- Risposte automatizzate
- Segmentazione della clientela
- Sistema plurilingue
- Sondaggi e feedback
- Storico delle trascrizioni/chat
- Tracciabilità delle e-mail
- Tracciamento delle interazioni
- Trasferimento/Instradamento
- Visualizzazione di dati

... e altre 36 funzionalità

## Integrazioni (27 in totale)

- Demandbase One
- Drip
- Front
- Google Analytics 360
- Google Calendar
- Help Scout
- Helpjuice
- HubSpot CRM
- Mailchimp
- Marketo Engage
- Microsoft 365
- Microsoft Outlook
- Poptin
- Privy
- Productboard

... e altre 12 integrazioni

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza diretta 24 ore su 24
- Chat

## Categoria

- [Software per assistenti alle vendite con IA](https://www.capterra.it/directory/34135/ai-sales-assistant/software)

## Categorie correlate

- [Software per assistenti alle vendite con IA](https://www.capterra.it/directory/34135/ai-sales-assistant/software)
- [Software per chat](https://www.capterra.it/directory/30797/live-chat/software)
- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)
- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)
- [Software per lead management](https://www.capterra.it/directory/30017/lead-management/software)

## Alternative

1. [Bitrix24](https://www.capterra.it/software/113540/bitrix24) — 4.2/5 (987 reviews)
2. [Jobber](https://www.capterra.it/software/127994/jobber) — 4.6/5 (1435 reviews)
3. [Wix](https://www.capterra.it/software/169007/wix) — 4.4/5 (10628 reviews)
4. [OnceHub](https://www.capterra.it/software/122968/scheduleonce) — 4.6/5 (135 reviews)
5. [EngageBay CRM](https://www.capterra.it/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)

## Recensioni

### "Expensive but awesome" — 5.0/5

> **Rob** | *21 dicembre 2019* | Software informatici | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.
> 
> **Inconvenienti**: We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.
> 
> With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.

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### "Gets the Job Done" — 4.0/5

> **Jessica** | *18 dicembre 2023* | Industria edilizia | Tasso di raccomandazione: 6.0/10
> 
> **Vantaggi**: I really like that is it easy to navigate. There are not a lot of places you need to go looking around to figure out what you need to do in order to change or update the flow of something.
> 
> **Inconvenienti**: Their customer support is not great. They do not really offer any assistance when it comes to setup, or help with any of the technical processes or procedures. When we first started using this application we were unfamiliar with the targeting, and it would have been beneficial to have someone assist us with that.
> 
> Over the experience has been middle of the line. We have been considering other applications due to Drift being pretty expensive for what it offers. There are other applications out there that offer a lot more functionality in the chat flow.

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### "A time consuming disappointment." — 2.0/5

> **Nick** | *15 aprile 2020* | E-learning | Tasso di raccomandazione: 0.0/10
> 
> **Vantaggi**: Drift is a chat tool with some rudimentary marketing automation.&#10;&#10;Drift's bot workflows are conceptually good. Email 'playbooks' are similar to a basic marketing automation platform.
> 
> **Inconvenienti**: I purchased Drift against the recommendation of our developers on the promise of its segment.io integration.   Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).
> 
> We asked very specific questions during the sales process (no trial available - this should have been a red flag) where the salesperson misrepresented the capabilities around integration, usability etc.  There was plenty of 'sure it works just like that'.  We would have identified this had a trial been available.&#10;&#10;Drift is expensive, has slick marketing, so I assumed it was good.&#10;&#10;I should have quit at this point, but had our developers work around the many issues and the 'ohh you need to pay 10x for that'.  Support was very lackluster.  Focused on upselling features already promised on the current plan.&#10;&#10;Our developers hated it (I should have listened)...&#10;&#10;Our salespeople did not like it, the bugs it Drift manifested in a form that made our salespeople look stupid to customers.  They were actively creating workarounds to avoid using it. &#10;&#10;And here I am.  Drift keep charging, and the support people 'can't find my cancellation request conversation' ironically, in Drift.&#10;&#10;So, let this be a warning for managers. Drift is really great at marketing, the halo effect is strong\! But walk away and save time.

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### "Drift-The new way of conversational marketing\!" — 5.0/5

> **Utente Verificato** | *1 luglio 2021* | Servizi di informazione | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: -Playbooks- Setting up of chat bot and customizing it based on the page and target market becomes very easy with drift's playbook feature. You can very easily set up chat bot and start receiving genuine leads.&#10;-Analytics and Integrations- The deep analysis of the tool always keeps you on your toes and helps in pointing out various scope for improvement. You can also measure the efficiency of your chat agents as well. Also, it provides integration with your marketing CRM as well for lead handling purpose.&#10;-Customer Service- You are facing any issue with drift? Do not worry. Customer service is just a chat ping away. They are always attentive and help you proactively
> 
> **Inconvenienti**: -Price- This was the main concern while evaluating various chat tools. Drift is follows a premium pricing which might not make it suitable for Small businesses. &#10;-No Forms- Drift takes pride on omitting the forms from the chat and enabling their conversational way of marketing. I think, they should make that optional. They should forms as well.&#10;-They should also have a feature in which chat transcripts can be emailed as well.
> 
> Overall I can say we are satisfied with their services. It ultimately filters genuine leads from the universal traffic on the website and that too with high buying intent.  Chat bot, Playbooks, Analytics and Integrations are just icing on the cake.

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### "Best Conversion-Maximizing Method For Any Website" — 5.0/5

> **Sarah** | *7 marzo 2023* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Through Drift, I am able to contact with leads at the precise moment of their highest interest and engagement with the website, and to respond to their pressing queries immediately. Many of the talks I've had with potential clients have resulted in a sale.
> 
> **Inconvenienti**: Forcing customers to provide email addresses before speaking with a representative. There is room for simplification in the reports and metrics. There are not further improvements needed.
> 
> Drift allows me to communicate with clients and gauge the level of interest they have in our offerings. My end aim is to close a transaction, and Drift helps me do this by facilitating instantaneous communication with prospects and clients, allowing me to address their concerns and guide them toward a conclusive next step in the buying process.

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Pagina: 1/9\
Avanti: [Pagina successiva](https://www.capterra.it/software/150371/drift?page=2)

## Link

- [Visualizza su Capterra](https://www.capterra.it/software/150371/drift)

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