--- description: Scopri le funzionalità di Marsello, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marsello - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per fidelizzazione dei clienti](/directory/10031/customer-loyalty/software) > [Marsello](/software/152524/goody) # Marsello Canonical: https://www.capterra.it/software/152524/goody Pagina: 1/5\ Avanti: [Pagina successiva](https://www.capterra.it/software/152524/goody?page=2) > Goody è un soluzione di fidelizzazione dei clienti e marketing automatizzata che, molto semplicemente, funziona. > > Conclusione: valutazione di **4.3/5** stelle assegnate da 104 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Marsello? Industria alberghiera, farmacie, vendita al dettaglio, bellezza e saloni. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.3/5** | 104 Recensioni | | Facilità d'uso | 4.3/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.3/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.2/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.1/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Marsello - **Area geografica**: Auckland, Nuova Zelanda - **Anno di fondazione**: 2013 ## Contesto commerciale - **Prezzo di partenza**: 60,00 USD - **Modello tariffario**: (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop) - **Lingue supportate**: inglese - **Paesi disponibili**: Afghanistan, Albania, Algeria, Andorra, Angola, Arabia Saudita, Argentina, Armenia, Australia, Austria, Azerbaigian, Bahrein, Bangladesh, Belgio, Benin, Bhutan, Bielorussia, Bolivia, Bosnia ed Erzegovina, Botswana e altri 175 ## Funzionalità - Analisi dati della campagna - Automazione del marketing - CRM - Creazione di report/analisi - Email Marketing - Gestione contatti - Gestione dei premi - Gestione della campagna - Gestione delle comunicazioni - Gestione delle iscrizioni - Gestione delle promozioni - Marketing multi-canale - Monitoraggio delle attività dei clienti - Monitoraggio delle referenze - Parametri prestazionali - Programma di fidelizzazione - Programmazione della campagna - Promozione sui social - ROI Tracking - Rendicontazione e analisi statistiche - Segmentazione - Segmentazione della clientela - Tessere fedeltà - Tracciabilità delle e-mail ## Integrazioni (19 in totale) - BigCommerce - Cin7 Omni - Ecwid - Genius - Genius iPad Pos System - Instagram - Judge.me - Klaviyo - Lightspeed - Lightspeed Restaurant - Lightspeed Retail - Lightspeed eCommerce - Mailchimp - Meta for Business - Shopify ... e altre 4 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software per fidelizzazione dei clienti](https://www.capterra.it/directory/10031/customer-loyalty/software) ## Categorie correlate - [Software per fidelizzazione dei clienti](https://www.capterra.it/directory/10031/customer-loyalty/software) - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software) - [Software per Customer Advocacy](https://www.capterra.it/directory/31435/customer-advocacy/software) - [Programmi per referral](https://www.capterra.it/directory/30681/referral/software) ## Alternative 1. [Guusto](https://www.capterra.it/software/186209/guusto) — 4.9/5 (3466 reviews) 2. [Kangaroo](https://www.capterra.it/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews) 3. [Referrizer](https://www.capterra.it/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) 4. [Tango](https://www.capterra.it/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (521 reviews) 5. [TapMango](https://www.capterra.it/software/148733/tapmango) — 4.8/5 (186 reviews) ## Recensioni ### "Goody is Great" — 4.0/5 > **Brian** | *20 gennaio 2019* | Industria alberghiera | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: It has enabled us to find a new level of Customer loyalty rewards that is easy to manage and even easier to interface with our customers - i wish i could have found this years ago > > **Inconvenienti**: i don't really have anything at this time to complain or comment on > > we are really happy with it, happier still with the support and easy interfaces to our business and our customers ----- ### "Great App, Could be Better" — 4.0/5 > **Liam Styles** | *24 luglio 2024* | Vendita al dettaglio | Tasso di raccomandazione: 6.0/10 > > **Vantaggi**: Marsello is, at the time of review, the best platform for loyalty and email marketing for our business. There is a lot of customization and great analytic overview. > > **Inconvenienti**: Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity. This means if you suggest any products via email marketing, it will always be a list of randomly generated products or manually selected ones. They will be the same for everyone. This feature is essentially useless for general purpose marketing or winback. Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients. There are so many bells \& whistles that are little more than half-baked ideas that have never gone anywhere. > > Marsello allows lots of customization to suit your needs in most areas, but bafflingly little to none in others. It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$. ----- ### "Great to start with, but terrible when things go wrong" — 1.0/5 > **Mark** | *21 dicembre 2025* | Vendita al dettaglio | Tasso di raccomandazione: 2.0/10 > > **Vantaggi**: Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good. > > **Inconvenienti**: When things go wrong they're terrible at sorting things out, we've had an issue for a couple of weeks and nothing is being done about it. > > Avoid if you use woocommerce\!\!\! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo. this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds. Marsello has no checking in place to weed out dupicates even though EVERY order has the exact same date and time stamp and transaction amount. It's now been two weeks and marsello have failed to get back to me ONCE regarding a resolution for this. The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now. I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch. Up to this point the experience has been good, other than the pop up which is poorly designed and looks like it's been coded by a 5 year old (my webdesigners comments) But I rate a company on their ability to resolve issues when things go wrong and on this occasion it's been a 1 star ----- ### "Great Product" — 5.0/5 > **Calvin** | *18 gennaio 2026* | Prodotti alimentari e bevande | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn. > > **Inconvenienti**: There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed. ----- ### "A Simple, flexible CRM system for Point of Sale" — 5.0/5 > **Che** | *10 ottobre 2018* | Vendita al dettaglio | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: We liked that our loyalty scheme was able to go fully digital. > > **Inconvenienti**: Of course it could always be cheaper, but the price as it stands is completely reasonable for the product. > > Goody is easy to install and administer. If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user'. Love goody. ----- Pagina: 1/5\ Avanti: [Pagina successiva](https://www.capterra.it/software/152524/goody?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/152524/goody) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Dati strutturati