---
description: Scopri le funzionalità di Prowly, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Prowly - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per public relations](/directory/10033/public-relations/software) > [Prowly](/software/152901/prowly)

# Prowly

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> Software PR multifunzione per ottimizzare le iniziative sui marchi e le comunicazioni (database dei media, redazione online, distribuzione e analisi).
> 
> Conclusione: valutazione di **3.8/5** stelle assegnate da 19 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza Prowly?

Prowly è progettato per le agenzie e i dipartimenti di pubbliche relazioni che fornisce redazioni online versatili e presentazioni e invio di e-mail personalizzati distribuiti con un database multimediale e analisi approfondite.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **3.8/5** | 19 Recensioni |
| Facilità d'uso | 3.8/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 3.7/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 3.6/5 | Sulla base delle recensioni complessive |
| Funzionalità | 3.7/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 60% | (6/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Prowly
- **Area geografica**: Warszawa, Polonia
- **Anno di fondazione**: 2013

## Contesto commerciale

- **Prezzo di partenza**: 369,00 USD
- **Modello tariffario**:  (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web
- **Lingue supportate**: inglese
- **Paesi disponibili**: Albania, Andorra, Anguilla, Antigua e Barbuda, Arabia Saudita, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belgio, Belize, Bermuda, Bielorussia, Bolivia, Bosnia ed Erzegovina, Brasile, Bulgaria, Canada e altri 116

## Funzionalità

- Aggiornamento automatico
- Analisi dati della campagna
- Distribuzione di e-mail
- Generatore di comunicati stampa
- Gestione contatti
- Gestione degli asset digitali
- Gestione del direct mail
- Gestione della campagna
- Gestione delle comunicazioni
- Gestione di ritagli di giornale
- Media Monitoring
- Monitoraggio
- Monitoraggio dei social media
- Monitoraggio della stampa
- Monitoraggio delle attività
- Pianificazione della campagna
- Rendicontazione e analisi statistiche
- Ricerca/Filtro

## Integrazioni (4 in totale)

- Google Analytics 360
- Instagram
- Twitter/X
- Vimeo

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica
- Assistenza diretta 24 ore su 24
- Chat

## Categoria

- [Software per public relations](https://www.capterra.it/directory/10033/public-relations/software)

## Alternative

1. [Brand24](https://www.capterra.it/software/149054/brand24) — 4.7/5 (254 reviews)
2. [Prezly](https://www.capterra.it/software/143167/prezly) — 4.7/5 (66 reviews)
3. [Cision](https://www.capterra.it/software/129611/cision) — 3.8/5 (89 reviews)
4. [Meltwater](https://www.capterra.it/software/123153/meltwater) — 4.0/5 (96 reviews)
5. [Publifix](https://www.capterra.it/software/1023990/publifix) — 4.8/5 (50 reviews)

## Recensioni

### "Great product for PR on a budget\!" — 5.0/5

> **Ellie** | *7 luglio 2020* | Intrattenimento | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: Pricing is great. Database is pretty good, really easy to use.
> 
> **Inconvenienti**: Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases.
> 
> Overall for the price I am very happy with this product

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### "No brainer" — 5.0/5

> **Brad** | *26 febbraio 2020* | Relazioni pubbliche e comunicazioni | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision.
> 
> **Inconvenienti**: There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training.
> 
> As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this).

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### "Lack of transparency" — 1.0/5

> **Mathieu** | *19 dicembre 2024* | Servizi finanziari | Tasso di raccomandazione: 0.0/10
> 
> **Vantaggi**: Good capture of social media insights, good dashboards.
> 
> **Inconvenienti**: Lack of renewal transparency.  Without any warning, not prior agreement, your licence will renew (not even a confirmation of communication, just the charge on your credit card) Good luck getting a refund.  This is not a way to do business.

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### "Great Monitoring Tool For Medium Sized Businesses With Large Online Presence" — 5.0/5

> **Dawn** | *5 gennaio 2021* | Vendita al dettaglio | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional.
> 
> **Inconvenienti**: The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche.
> 
> Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly.

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### "Modern and effective place for brand positioning" — 5.0/5

> **Marta** | *28 febbraio 2020* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool\!
> 
> **Inconvenienti**: There is one thing which is rarely hard to do - matching  photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it.

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## Link

- [Visualizza su Capterra](https://www.capterra.it/software/152901/prowly)

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