Informazioni su Omnisend
Marketing automation per e-commerce per venditori di e-commerce intelligenti orientati alle vendite per i quali le piattaforme di e-mail marketing generiche non sono più sufficienti.
Easy migrating from Mailchimp. Easy to use interface, and great customer service.
The moving target with monthly fees is a bit frustrating.
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Chetan
Alternative considerate:
Best Email Marketing Software for our Ecommerce Brand!
Commenti: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
Aspetti positivi:
Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
Aspetti negativi:
It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Joe
Alternative considerate:
Great software with some quirks
Commenti: My overall experience has been very good. My account manager is one of the best I have ever had from any service I have used. I think for the price it offers so many people a really good platform for their needs.
Aspetti positivi:
Omnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.
Aspetti negativi:
I think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).
Matt
Many features
Commenti: Overall I am satisfied!
Aspetti positivi:
It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.
Aspetti negativi:
The email content builder is glitchy. Fonts, colors, etc.
Ellie
Alternative considerate:
Personalized Support & Ease of Use
Commenti: Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.
Aspetti positivi:
Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!
Aspetti negativi:
There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.
Amandine
Alternative considerate:
Amazing, beginner-friendly email marketing software with great customer support
Commenti: Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!
Aspetti positivi:
I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!
Aspetti negativi:
The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.

Filippo
Alternative considerate:
Easy newsletter for shopify customers and not only
Aspetti positivi:
Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.
Aspetti negativi:
The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.
Risposta di Omnisend
3 anni fa
Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows. For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message. Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]
Constantin
Alternative considerate:
Useful software
Commenti: I realized that cold emails (email lists) doesn't bring any benefits. So, using Omnisend to email only to our customers improved our interaction with our customers. We receive often business requests using our weekly emails.
Aspetti positivi:
It does the same or even better work than more expensive software
Aspetti negativi:
I don't have any cons for this software. I wish I could have more time to use all its features.
Benjamin
Amazing!
Commenti: Overall I have enjoyed the omnisend message SMS and email capabilities and using it with Wix booking system has been very nice!
Aspetti positivi:
It's very user friendly and easy to manage
Aspetti negativi:
Wish there was a way for me to get notified that the client/customer got the automated message and reply to confirm the appointment instead of just sending them a reminder
Kevin
good service
Aspetti positivi:
Sending email is pretty easy with their templates
Aspetti negativi:
list management a little tricky, the cleaner tool identified good/known emails as bad
Katherine
Excellent Drag and Drop Email
Commenti: Omnisend saved a lot of time for us, ranging from convenient templates and SMS integration that helped raise customer engagement significantly.
Aspetti positivi:
SMS and email marketing were convenient and easy to set up. Finding a software that integrated SMS / email smoothly was important and there wasn't a learning curve.
Aspetti negativi:
I don't have much to say about disliking this software. Their support was attentive and responsive whenever anything came up.
Heather
Omnisend is great! Highly recommend!
Commenti: Omnisend has been great! I have friends trying to get me to switch to their provider all the time but they haven't used Omnisend and I'm hesitant to move anywhere when it's so easy to use and the customer service is so great. If it's not broken, don't fix it - right?!
Aspetti positivi:
The process of moving my emails over in the beginning was seamless. I love the copy feature so I'm not making a new email each week. I can just replace the content with relevant content to my new email campaign. Customer service is always very helpful and available through chat instead of waiting for an email that might not even answer the question I have (that's why I switched from my old provider).
Aspetti negativi:
The only issue I ever had was trying to type inside the content box, but they have since fixed that so it's no longer an issue.
Diana
Is Omnisend right for you?
Commenti: Omnisend has made my email marketing automated so I spend less time on the emails.
Aspetti positivi:
I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!
Aspetti negativi:
This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.
Nuno
Alternative considerate:
Omnisend Competes with big names at a more affordable price
Commenti: Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows. Its intelligence allowed me to create with easiness A/B tests to rapidly find the best sequence to use. My revenue from email sky rocked, not only recovering abandoned carts but also when broadcasting content emails
Aspetti positivi:
Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it. It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)
Aspetti negativi:
I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments
Kimberly
Omnisend - A good alternative to Mailchimp
Commenti: Our small business has been a paid user of Omnisend for 2 years now and I really love how everything works well and get our mailers and abandoned cart emails delivered to customers' inboxes on time!
Aspetti positivi:
I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.
Aspetti negativi:
I wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template. Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.
Erika
Alternative considerate:
Great email platform! Would recommend
Aspetti positivi:
It is very easy to use and I am able to drag and drop different sections into my email which allows for easy customization. I can easy duplicate previous emails to keep the template that I have used in the past. There are also new templates that I can choose from if I am stuck. Good price for everything that it offers and it links to my website.
Aspetti negativi:
being able to disable the SMS part for a slight discount and being able to sort contacts easier.
Jade
Best email service for new bloggers!
Commenti: Amazing! Even the customer service is really good.
Aspetti positivi:
I love how easy it is to use this email service. I used Mailchimp for years, and struggled with the outdated features. There was nothing keeping me loyal to Mailchimp so I looked around for a new email service. I used plenty of email services (mailjet, sendinblue, Mailchimp) out there before I came across Omnisend. Mailchimp sucks - just trying to create 1 email takes forever because it’s so laggy. Mailjet is ridiculously buggy and has no brand customisation which is obviously a major aspect when creating brand loyalty and trust with your subscribers. Omnisend is by far the best. And on their free plan you get 15,000 emails FREE per month, which is a crazy amount for FREE! But the most amazing feature has to be the unlimited subscribers - now this is the biggest benefit, because most email services charge you depending on how many subscribers you have. Which for a blogger SUCKS because it’s almost as if they are punishing you as you get more and more successful!
Aspetti negativi:
Honestly, I’ve been using Omnisend for a few months now and I can’t think of anything I dislike about the service. After using so many crappy email services, I can’t believe I didn’t find Omnisend sooner.
Irina
Alternative considerate:
The best alternative to all the higher priced softwares
Commenti: I swear to my queen Omnisend. 😝🤣 but really, I would recommend this to anyone in the e-commerce space. It’s even better than klaviyo and I thought klaviyo was ALL THAT.
Aspetti positivi:
THE PRICE! Are you kidding me?! Compared to mailchimp this is pennies. I couldn’t belive I had been spending so much. Such a great team, reply quickly etc.
Aspetti negativi:
The send limits in the beginning but it’s not the worst thing in the world and it actually does your account very good to ensure you don’t go to spam. It’s just annoying
Meryam
Omnisend is a game changer!
Commenti: We've tried 2 other email platforms prior to and nothing was as easy as omnisend, time is the most valuable thing to a business owner, and Omnisend simply saves me a lot of time.
Aspetti positivi:
We have been using Omnisend for over 2 years now, we integrated it with our shopify store and it has been a breeze. I was a beginner at email marketing and still feel like I am, but Omisend makes me feel like I can get the job done. We love the templates and the drag & drop features. Everything is fast and efficient. We also love the Automations and the ready made templates for those as well.
Aspetti negativi:
There's nothing I dislike about the software, I would suggest more weekly "prompts" to give us fresh ideas on what to send out in our emails, or maybe an automation refresher? Things that can be fixed or adjusted to maximize profits.
Rob
Alternative considerate:
Easy to use....easy for begginers....perfect for marketing
Commenti: It has been a real help with us for email marketing
Aspetti positivi:
I love how we can track the sales and click through rate with your software.
Aspetti negativi:
Price could be better. Support is good would be nice to talk in person to someone that could save time that going back and forth with messages.
Nick
Alternative considerate:
Best email marketing software that I've used!
Commenti: My overall experience with Omnisend has been amazing. This software has allowed me to automate my email marketing and start building relationships with customers and everyone else who comes in contact with my brand.
Aspetti positivi:
I love that it gives me the ability to visualize my automated workflows before building them out. It allows me to craft our brand experience and customize it for different groups of people.
Aspetti negativi:
Honestly, nothing. So far it has all of the features that I need and more.
Nadia
Alternative considerate:
Works fine but still needs improvement
Commenti: I think it works fine for the price.
Aspetti positivi:
Pricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so
Aspetti negativi:
would love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates
Elliot
Alternative considerate:
Omnisend. Great solution for busy marketers.
Commenti: Fantastic onboarding and migration team, they work with you to make sure everything is set up and you are completely happy. The ongoing support is also spot on.
Aspetti positivi:
Lots of automation which is easy to configure out of the box, and easy integration with our eCommerce platform and other marketing apps. It works for us 24/7 and helps convert customers.
Aspetti negativi:
The emails can be a little basic design-wise and it lacks a few features of its main competitors, but this is improving all of the time.
Jess
Alternative considerate:
OmniSend is perfect for Shopify connection.
Aspetti positivi:
I like that OmniSend links perfectly with Shopify, we used to use MailChimp and since have made the swap due to MailChimp cutting off the connection. However we don't regret the change whatsoever, and OmniSend's interface is easy to use and train new staff on.
Aspetti negativi:
I feel like there are some areas that OmniSend could improve on mainly when it comes to customisation, as a graphic designer, there are some features lacking such as kerning and whatnot that would take OmniSend to the same level as competitors such as MailChimp.
Dan
Alternative considerate:
Excellent
Commenti: Everything Klaviyo has to offer only with better support, don't overlook Omnisend!
Aspetti positivi:
Great Shopify integration, easy to use template builder, pre-built automations and competitive pricing.
Aspetti negativi:
The forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.
Petra
Is Omnisend for me?
Commenti: Very pleasant. Good feedback and support when you need it. For me it is user friendly.
Aspetti positivi:
I really do appreciate the live visitor feature, as it lets me see who and how many potential customers are interested in a specific collection or product. I usually use the same template, less time spend on trying to figure out is any link is live. Time is money as they say, plus what's familiar, is easy.
Aspetti negativi:
I like to see when new signups happen. See their info to give them a special treat with their shipment. At the moment I don't see that option, though it may just be me not the system. As I say, I don't have much time to explore.