---
description: Scopri le funzionalità di Taboola, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Taboola - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per content marketing](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola)

# Taboola

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> Soluzione di pubblicità nativa e scoperta basata su cloud progettata per aumentare il traffico, monetizzare il contenuto e incrementare l'interazione con il pubblico.
> 
> Conclusione: valutazione di **4.5/5** stelle assegnate da 68 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza Taboola?

Proprietà digitali, grandi marchi, specialisti del marketing delle performance, specialisti del marketing di affiliazione, specialisti del marketing dell'e-commerce.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.5/5** | 68 Recensioni |
| Facilità d'uso | 4.4/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.4/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.3/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.4/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Taboola

## Contesto commerciale

- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web
- **Lingue supportate**: cinese, cinese tradizionale, ebraico, francese, giapponese, inglese, italiano, portoghese, portoghese brasiliano, portoghese europeo, spagnolo, tedesco, thailandese
- **Paesi disponibili**: Andorra, Argentina, Australia, Austria, Belgio, Bolivia, Bosnia ed Erzegovina, Brasile, Bulgaria, Canada, Cechia, Cile, Cina, Cipro, Città del Vaticano, Colombia, Costa Rica, Croazia, Danimarca, Ecuador e altri 64

## Funzionalità

- A/B Testing
- Analisi dati della campagna
- Campagne multi-canale
- Gestione dei canali
- Gestione della campagna
- Gestione della pubblicità
- Gestione finanziaria
- Gestione offerte
- Lead Generation
- Marketing multi-canale
- Modelli personalizzabili
- Monitoraggio delle conversioni
- Monitoraggio delle parole chiave
- Multi-campagna
- Personalizzazione
- Pianificazione della campagna
- ROI Tracking
- Rendicontazione e analisi statistiche
- Segmentazione del pubblico di riferimento
- Strumenti di ricerca per parole chiave

## Integrazioni (3 in totale)

- HubSpot CRM
- Stitch
- WordPress

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica
- Chat

## Categoria

- [Software per content marketing](https://www.capterra.it/directory/30796/content-marketing/software)

## Categorie correlate

- [Software per content marketing](https://www.capterra.it/directory/30796/content-marketing/software)
- [Software per la gestione delle campagne](https://www.capterra.it/directory/30012/campaign-management/software)
- [Programmi di affiliazione](https://www.capterra.it/directory/30836/affiliate/software)
- [Software per pubblicità](https://www.capterra.it/directory/31121/ad-server/software)
- [Software per display advertising](https://www.capterra.it/directory/32335/display-advertising/software)

## Alternative

1. [Teamwork.com](https://www.capterra.it/software/120390/teamwork-projects) — 4.5/5 (934 reviews)
2. [Similarweb](https://www.capterra.it/software/148472/similarweb-pro) — 4.6/5 (253 reviews)
3. [Adalysis](https://www.capterra.it/software/173311/adalysis) — 4.6/5 (119 reviews)
4. [Wrike](https://www.capterra.it/software/76113/wrike) — 4.4/5 (2936 reviews)
5. [Asana](https://www.capterra.it/software/120550/asana-pm) — 4.5/5 (13555 reviews)

## Recensioni

### "Traffic + Revenue = happy publisher" — 5.0/5

> **Corina** | *6 marzo 2026* | Produzione di media | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.
> 
> **Inconvenienti**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

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### "Great First Native Experience" — 5.0/5

> **Utente Verificato** | *2 marzo 2026* | Servizi ai consumatori | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.
> 
> **Inconvenienti**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative
> 
> So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

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### "They will scam you out to a lot of money." — 1.0/5

> **Scott** | *9 giugno 2025* | Vendita al dettaglio | Tasso di raccomandazione: 0.0/10
> 
> **Vantaggi**: The platform is user friendly and customer service is relatively easy to reach. But This does not make up for the issues.
> 
> **Inconvenienti**: Its a scam site. They have a know issue where they add, intentionally or unintentionally, locations to your campaign. This leads to huge financial loss. They state the customer added it but after reading so many reviews this is clearly a known issue on their end.
> 
> Taboola is a scammy platform. They have a known issue with unauthorized countries being added to ad campaigns, yet they continue to blame customers instead of taking responsibility. I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan. I hadn't made any edits to my campaign, and I have no reason to target those regions. When I contacted support, they accused me of adding them myself. After digging into reviews, I found this has happened to many others. Taboola refuses to acknowledge the flaw and always shifts the blame. I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.

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### "A strategic partner for efficient audience & montetisation growth" — 5.0/5

> **Àlex** | *18 giugno 2025* | Quotidiani | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Taboola has been a strategic partner in helping us boost both user engagement and monetization. Their tools and products are easy to implement, and the platform allows us to deliver highly relevant recommendations that enrich our users' content discovery experience.
> 
> **Inconvenienti**: To date, we have not identified any major drawbacks. The platform has consistently aligned with our performance and editorial goals, and the support team has always been responsive and efficient.
> 
> Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance. Taboola plays a key role in helping us deliver relevant and valuable content experiences, and their team consistently brings strategic insights that make a difference.

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### "Taboola is a game changer compared to other display products\!" — 5.0/5

> **Eleni** | *10 settembre 2024* | Contabilità | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement \&amp; also the guaranteed CPC’s or CPCV’s are GAME CHANGING\! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola\!
> 
> **Inconvenienti**: Whilst the platform is amazing \&amp; the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent\!
> 
> Excellent\! Loving our new team \&amp; \[sensitive content hidden\] always steps in when we need it.

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Pagina: 1/4\
Avanti: [Pagina successiva](https://www.capterra.it/software/156009/taboola?page=2)

## Link

- [Visualizza su Capterra](https://www.capterra.it/software/156009/taboola)

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