---
description: Scopri le funzionalità di Emarsys, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Emarsys - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per marketing automation](/directory/6/marketing-automation/software) > [Emarsys](/software/156634/emarsys)

# Emarsys

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> Emarsys offre ai leader del marketing digitale e agli imprenditori la sola piattaforma di coinvolgimento dei clienti omnicanale costruita per accelerare
> 
> Conclusione: valutazione di **4.3/5** stelle assegnate da 12 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza Emarsys?

Vendita al dettaglio e e-commerce
Viaggi e strutture ricettive

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.3/5** | 12 Recensioni |
| Facilità d'uso | 4.0/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.5/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 3.8/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.2/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Emarsys
- **Area geografica**: Indianapolis, USA
- **Anno di fondazione**: 2000

## Contesto commerciale

- **Pubblico target**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web
- **Lingue supportate**: cinese, francese, inglese, russo, spagnolo, tedesco, turco
- **Paesi disponibili**: Argentina, Australia, Austria, Bolivia, Cile, Cina, Colombia, Ecuador, Francia, Germania, Perù, RAS di Hong Kong, Regno Unito, Russia, Singapore, Stati Uniti, Turchia

## Funzionalità

- A/B Testing
- Analisi dati della campagna
- Automazione del marketing
- Azioni innescate da eventi
- CAN-SPAM Compliance
- CRM
- Campagne di drip marketing
- Campi personalizzabili
- Creazione di report/analisi
- Editor WYSIWYG
- Email Marketing
- Gestione contatti
- Gestione degli iscritti
- Gestione dei modelli
- Gestione dei premi
- Gestione della campagna
- Gestione della posta elettronica
- Gestione delle iscrizioni
- Gestione delle promozioni
- Gestione di potenziali clienti
- Marketing multi-canale
- Mobile Optimization
- Monitoraggio degli utenti di siti web
- Monitoraggio del coinvolgimento
- Monitoraggio del comportamento
- Pagine di destinazione/Moduli web
- Personalizzazione
- Profili dei clienti
- Programma di fidelizzazione
- Programmazione della campagna
- Quadro della attività
- ROI Tracking
- Real-Time Analytics
- Segmentazione
- Segmentazione della clientela
- Social Marketing
- Tessere fedeltà
- Third-Party Integrations
- Tracciabilità delle e-mail

## Integrazioni (3 in totale)

- Adobe Commerce
- SAP Commerce Cloud
- Shopify Plus

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica
- Assistenza diretta 24 ore su 24
- Chat

## Categoria

- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)

## Categorie correlate

- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)
- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)
- [Programmi per la gestione dei dati dei clienti](https://www.capterra.it/directory/31334/customer-data-platform/software)
- [Software per fidelizzazione dei clienti](https://www.capterra.it/directory/10031/customer-loyalty/software)
- [Software CRM per la gestione dell'engagement del cliente](https://www.capterra.it/directory/30906/customer-engagement/software)

## Alternative

1. [Brevo](https://www.capterra.it/software/132996/brevo) — 4.6/5 (3408 reviews)
2. [Gmail](https://www.capterra.it/software/202338/gmail) — 4.8/5 (13327 reviews)
3. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [ActiveCampaign](https://www.capterra.it/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [MailerLite](https://www.capterra.it/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Recensioni

### "An outstanding E-marketing Tool" — 4.0/5

> **Sebastian** | *22 gennaio 2019* | Produzione di media | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce.

In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.
> 
> **Inconvenienti**: Sometimes the WebDokumentation is a bit tricky:-)
> 
> We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

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### "A solid eCommerce ESP" — 5.0/5

> **Utente Verificato** | *21 marzo 2020* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.
> 
> **Inconvenienti**: The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.
> 
> Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

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### "Did not come through on what was promised" — 2.0/5

> **Rachel** | *12 febbraio 2019* | Ricerche di mercato | Tasso di raccomandazione: 2.0/10
> 
> **Vantaggi**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.
> 
> **Inconvenienti**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

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### "Emarsys is great, if you know how to use it. It has a lot of strengths... but" — 4.0/5

> **Utente Verificato** | *6 marzo 2021* | Traduzione e localizzazione | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.
> 
> **Inconvenienti**: The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.
> 
> Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

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### "One of the best omni-channel platform for businessess" — 5.0/5

> **Mohammad** | *13 giugno 2022* | Software informatici | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities.
> 
> **Inconvenienti**: Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate.

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## Link

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