--- description: Scopri le funzionalità di Brandwatch, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per social media monitoring](/directory/31028/social-media-monitoring/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.it/software/157048/brandwatch Pagina: 1/11\ Avanti: [Pagina successiva](https://www.capterra.it/software/157048/brandwatch?page=2) > Brandwatch è una piattaforma di consumer intelligence digitale che consente alle aziende di comprendere le informazioni sui consumatori tramite l'ascolto dei social. > > Conclusione: valutazione di **4.2/5** stelle assegnate da 235 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Brandwatch? Grandi imprese ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.2/5** | 235 Recensioni | | Facilità d'uso | 4.2/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.4/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 3.8/5 | Sulla base delle recensioni complessive | | Funzionalità | 3.9/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Cision - **Anno di fondazione**: 1867 ## Contesto commerciale - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Lingue supportate**: arabo, ceco, cinese, cinese tradizionale, danese, finlandese, francese, giapponese, indonesiano, inglese, italiano, norvegese, olandese, polacco, portoghese, russo, spagnolo, svedese, tedesco, turco - **Paesi disponibili**: Arabia Saudita, Australia, Austria, Belgio, Canada, Cina, Danimarca, Emirati Arabi Uniti, Filippine, Finlandia, Francia, Germania, Giappone, India, Irlanda, Israele, Italia, Kuwait, Lussemburgo, Messico e altri 13 ## Funzionalità - API - Analisi competitiva - Analisi dati - Analisi dati della campagna - Analisi dell'audience - Analisi delle sensazioni - Analisi delle tendenze - Analisi di testo - Apprendimento automatico - CRM - Coinvolgimento dei clienti - Controllo del processo di valutazione - Creazione di report/analisi - Dashboard - Determinazione degli influencer - Estrapolazione di dati - Filtro per parole chiave - Gestione degli asset digitali - Gestione dei contenuti - Gestione del flusso di lavoro - Gestione dell'esperienza del cliente - Gestione della campagna - Gestione della reputazione - Gestione delle relazioni con gli influencer - Gestione delle risposte - Gestione di feedback negativi - Gestione di più account - Hashtag Tracking - Linee guida del brand - Monitoraggio degli influencer - Monitoraggio dei social media - Monitoraggio del coinvolgimento - Monitoraggio del marchio - Monitoraggio della concorrenza - Monitoraggio delle conversioni - Monitoraggio delle parole chiave - Multi-campagna - Parametri prestazionali - Quadro della attività - ROI Tracking - Raccolta dati multi-canale - Real-Time Notifications - Rendicontazione e analisi statistiche - Report personalizzabili - Review Sharing - Ricerca a faccette/Filtri - Segmentazione del pubblico di riferimento - Segmentazione della clientela - Strumenti collaborativi - Visualizzazione di dati ... e altre 6 funzionalità ## Integrazioni (19 in totale) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... e altre 4 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Chat ## Categoria - [Software per social media monitoring](https://www.capterra.it/directory/31028/social-media-monitoring/software) ## Categorie correlate - [Software per la gestione della reputazione online](https://www.capterra.it/directory/30750/reputation-management/software) - [Software per social media monitoring](https://www.capterra.it/directory/31028/social-media-monitoring/software) - [Riconoscimento delle immagini](https://www.capterra.it/directory/31600/image-recognition/software) - [Software per tool di analisi dati per social media](https://www.capterra.it/directory/31655/social-media-analytics-tools/software) - [Software di social media marketing](https://www.capterra.it/directory/30781/social-media-marketing/software) ## Alternative 1. [Brand24](https://www.capterra.it/software/149054/brand24) — 4.7/5 (254 reviews) 2. [Trustpilot](https://www.capterra.it/software/169618/trustpilot) — 4.5/5 (1202 reviews) 3. [Birdeye](https://www.capterra.it/software/152997/birdeye) — 4.7/5 (702 reviews) 4. [GiveMe5.ai](https://www.capterra.it/software/207396/GiveMe5-ai) — 4.7/5 (86 reviews) 5. [Hootsuite](https://www.capterra.it/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Recensioni ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16 gennaio 2024* | Gestione di organizzazioni non profit | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Inconvenienti**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 dicembre 2024* | Editoria | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Inconvenienti**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 marzo 2025* | Marketing e pubblicità | Tasso di raccomandazione: 0.0/10 > > **Vantaggi**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Inconvenienti**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "Take the time to explore" — 5.0/5 > **Utente Verificato** | *20 marzo 2020* | Marketing e pubblicità | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Inconvenienti**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- ### "Falcon.io Review" — 5.0/5 > **Rob** | *25 agosto 2021* | Ricerche di mercato | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. > > **Inconvenienti**: It is very similar to other programs- but somewhat more expensive. > > Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. ----- Pagina: 1/11\ Avanti: [Pagina successiva](https://www.capterra.it/software/157048/brandwatch?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/157048/brandwatch) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dati strutturati