---
description: Scopri le funzionalità di Alexa, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Alexa - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Tool SEO](/directory/30931/seo/software) > [Alexa](/software/168725/alexa-marketing-stack)

# Alexa

Canonical: https://www.capterra.it/software/168725/alexa-marketing-stack

Pagina: 1/5\
Avanti: [Pagina successiva](https://www.capterra.it/software/168725/alexa-marketing-stack?page=2)

> Aiuta la tua azienda a ottenere risultati di marketing migliori, attraverso la ricerca di parole chiave, la ricerca delle opportunità mancate e la promozione dei contenuti.
> 
> Conclusione: valutazione di **4.4/5** stelle assegnate da 86 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza Alexa?

Operatori di marketing, imprenditori e team di leadership.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.4/5** | 86 Recensioni |
| Facilità d'uso | 4.4/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.1/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.1/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.3/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Alexa
- **Area geografica**: San Francisco, USA
- **Anno di fondazione**: 1996

## Contesto commerciale

- **Prezzo di partenza**: 99,00 USD
- **Modello tariffario**:  (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web
- **Lingue supportate**: arabo, cinese, danese, ebraico, finlandese, francese, inglese, olandese, portoghese, russo, spagnolo, tedesco
- **Paesi disponibili**: Australia, Brasile, Canada, Cina, Germania, Giappone, India, Messico, Regno Unito, Stati Uniti

## Funzionalità

- Analisi competitiva
- Analisi delle tendenze
- Dashboard
- Gestione SEO
- Gestione degli audit
- Gestione di link
- Monitoraggio del coinvolgimento
- Monitoraggio delle parole chiave
- Rendicontazione e analisi statistiche
- Strumenti di ricerca per parole chiave
- Visualizzazione di dati

## Opzioni di supporto

- FAQ/Forum
- Chat

## Categoria

- [Tool SEO](https://www.capterra.it/directory/30931/seo/software)

## Categorie correlate

- [Tool SEO](https://www.capterra.it/directory/30931/seo/software)
- [Software per competitive intelligence](https://www.capterra.it/directory/30539/competitive-intelligence/software)

## Alternative

1. [Semrush](https://www.capterra.it/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Similarweb](https://www.capterra.it/software/148472/similarweb-pro) — 4.6/5 (253 reviews)
3. [Ahrefs](https://www.capterra.it/software/176340/ahrefs) — 4.7/5 (581 reviews)
4. [Google Alerts](https://www.capterra.it/software/202337/google-alerts) — 4.7/5 (315 reviews)
5. [Hermix](https://www.capterra.it/software/1049095/hermix) — 4.7/5 (99 reviews)

## Recensioni

### "Great Software, Hefty Price for a Small Business" — 4.0/5

> **Erin** | *5 dicembre 2019* | Proprietà immobiliari | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: Great software for providing competitive analysis data and tracking web performance over time\! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.
> 
> **Inconvenienti**: While I don't think the cost is unreasonable, I do find it prohibitive having year round.  As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.
> 
> I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

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### "Convenient and Capable, but Not Without Flaws" — 4.0/5

> **Mahak** | *20 giugno 2025* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 2.0/10
> 
> **Vantaggi**: I liked most about Alexa is its ability to understand natural language and respond quickly and accurately.
> 
> **Inconvenienti**: I liked least about Alexa is that it sometimes misinterprets commands, especially in noisy environments or with accents.
> 
> my experience with Alexa has been quite positive. It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home devices and playing music. The voice recognition is generally accurate, and the integration with third-party apps is very useful

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### "Needs more Improvements on Intelligence" — 2.0/5

> **Tayyab** | *18 luglio 2020* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 2.0/10
> 
> **Vantaggi**: Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.
> 
> **Inconvenienti**: Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.
> 
> The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

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### "Alexa: The marketing edge" — 5.0/5

> **Becky** | *11 febbraio 2025* | Salute, benessere e fitness | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: I like that it provided competitor analysis that was very insightful.
> 
> **Inconvenienti**: Idid not appreciate the fact that its cost was considerably high compared to its other alternatives.
> 
> Overally, Alexa provided valuable insights into the competitor analysis which gave an upper hand in marketing and audience targeting.

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### "need for speed with alexa." — 5.0/5

> **anil kumar** | *10 settembre 2022* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Alexa is the fast lane product for comprehensive data and traffic statistics for your site. It id free to use, easy to use and can get your site to the higher traffic segments.
> 
> **Inconvenienti**: There are features missing in this tool available in other freemium or pro tools.
> 
> Alexa has been indispensable in research on traffic and semantics of content downloads on several sites.

-----

Pagina: 1/5\
Avanti: [Pagina successiva](https://www.capterra.it/software/168725/alexa-marketing-stack?page=2)

## Link

- [Visualizza su Capterra](https://www.capterra.it/software/168725/alexa-marketing-stack)

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