Recensioni su Adobe Analytics

Ottenere informazioni di dettaglio sugli utenti ed il loro comportamento su un sito web

Commenti: Il software ha semplificato il processo di raccolta dei dati e gestione degli stessi, evidenziando le modalità di interazioni degli utenti con il sito web. L'analisi di questi dati mi ha permesso di identificare alcuni punti critici nel processo di conversioni, eliminandoli. Inoltre il software ci ha permesso di raccoglie dati geo-settoriali sugli utenti, che mi hanno permesso di creare dei gruppi simili sui quali indirizzare campagne di marketing ad alta efficenza. L’uso di Adobe Analytics mi ha anche consentito di tenere sotto controllo le performance del sito, rilevando tempestivamente possibili problemi, sui quali intervenire.

Aspetti positivi:

Adobe Analytics permette di raccogliere informazioni di dettaglio sui propri utenti, in particolare la modalità di interazione con il sito web e dettagli anagrafici-geografici, aiutando a comprendere nel profondo il comportamento degli stessi. In particolare con l’analisi del flusso di navigazione, Adobe Analytics è in grado di tracciare il percorso seguito dall’utente all’interno di un sito, identificando anche le tipologie di interazioni con i contenuti presenti. Il dettaglio sul percorso seguito permette di identificare eventuali ostacoli nel processo di conversione su cui è necessario intervenire. È presente anche una funzione di segmentazioni, che permette di dividere gli utenti in gruppi in base a comportamenti e preferenze in modo tale da creare campagne marketing specifiche ed efficaci. I dati raccolti da Adobe Analytics possono essere utilizzati per condurre analisi statistiche, al fine di comprendere il comportamento degli utenti e possono essere disposto in di report di dettaglio facilmente condivisibili con gli stakeholders.

Aspetti negativi:

In Adobe Analytics andrebbe migliorata l’integrazione con strumenti non facenti parte della famiglia Adobe e la velocità di esecuzione delle analisi in presenza di dati di grandi dimensioni.

Best in class analytics comes at a cost

Commenti: I've used it as a user, implemented, and owned it as a product.

Aspetti positivi:

Adobe can track anything you think of. It's easy to use once implemented.

Aspetti negativi:

It's highly scalable but does require an implementation team consisting of developers.

A Complicated But Accurate Analytics Option

Commenti: This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

Aspetti positivi:

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Aspetti negativi:

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Top Tool for Web Analytics

Commenti: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Aspetti positivi:

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Aspetti negativi:

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Top notch web analytics tool

Commenti: allow access to data to various departments

Aspetti positivi:

easy to use with drag and drop functionality to modify dashboard and create custom reports

Aspetti negativi:

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Analytics for Everyone

Commenti: My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.

Aspetti positivi:

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Aspetti negativi:

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Beautiful Visual of Marketing Efforts

Commenti: Absolutely incredible. Love how it integrates with Adobe Cloud.

Aspetti positivi:

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Aspetti negativi:

It took a little while to get used to some of the design elements of the charts

High-end, well-integrated analytics tooling

Commenti: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Aspetti positivi:

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Aspetti negativi:

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Lots of fire power, worth the money if you use it right.

Commenti: We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Aspetti positivi:

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Aspetti negativi:

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Adobe Analytics Review for Marketing Agency

Aspetti positivi:

Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Aspetti negativi:

It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

Adobe for reporting

Aspetti positivi:

I really like I can personalize each reporting and it’s easy to use

Aspetti negativi:

I really like adobe I don’t think the have something that not work but maybe the can upgrade the way you download the reports more faster o in carpets

analytics

Aspetti positivi:

a modern tool for web data monitoring and security

Aspetti negativi:

a modern tool for web data monitoring and security

Adobe analytics makes it easy for you to understand data and information as you wanted

Commenti: I give Adobe Analytics a 10 because i enjoy using it daily

Aspetti positivi:

Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking

Aspetti negativi:

It really expensiveit's complicated to learn if your not patientIt should have a better documentation

Powerful Tool

Commenti: We use Adobe on a daily basis and it does the job very well. We are likely not using all of its functions at this time which is exciting because we know it can do even more.

Aspetti positivi:

I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.

Aspetti negativi:

I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.

Incredibly robust tool for web analytics that I use daily.

Commenti: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Aspetti positivi:

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Aspetti negativi:

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

Adobe smooth

Commenti: It's been a really good experience all in all only one issue and that that it changes way to often on somethings

Aspetti positivi:

It ran smooth no bugs or any lags was a really good software

Aspetti negativi:

The only downfall was when you were finally used to the software it updates or changes something on you and you got to keep learning new things over and over

Very powerful analytics and reporting platform

Aspetti positivi:

It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.

Aspetti negativi:

It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

A must have to learn about your online customers activity

Commenti: We used the software to find out what are customers were doing and then optimize our website to make sure we catered to those needs. Without analytics software you are flying blind to the real activities of your customers.

Aspetti positivi:

I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

Aspetti negativi:

There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

Well Designed Analytics Tool from Adobe

Commenti: Over 3 years, I am using Adobe Analytics to drive my company and marketing team. There are lots of things that you can do with it, for instance you can decide which social media platform to target, to have better traffic.

Aspetti positivi:

Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights. It is important to have nice dashboard to use the tool while you are working on it.

Aspetti negativi:

To be hones, I am glad to use Adobe Analytics but it is quite slow while you are surfing around the section. They should optimize the tool about it's speed.

Adobe Analytics is the best software for data analysis

Commenti: Adobe has helped me to reveal the weak points that the consumer has while on the site, and quickly provides recommendations to renew the experience.

Aspetti positivi:

Adobe Analytics is a very professional tool that is immensely useful in any company, its functions are considerably necessary to better manage information, among the most notable advantages is its simple interface to understand and the pleasant and easy-to-use work environment, of the same So, we like the depth we can reach when reporting marketing campaigns and, finally, I love the configuration and speed with which I can log in and get the latest analysis of our company's website.

Aspetti negativi:

Adobe Analytics is a very complete and easy-to-use tool, I can't find something I don't like about this amazing software.

Mostly intuitive to use, but there were some challenges

Aspetti positivi:

Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Aspetti negativi:

Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

Finest tool for data analytics

Commenti: Overall the experience with Adobe Analytics is positive as of now

Aspetti positivi:

Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and data modelling charts.

Aspetti negativi:

Little bit expensive Tough to understand has a wide variety of functions

The industry old hat still pushing new tricks

Commenti: Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

Aspetti positivi:

It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

Aspetti negativi:

The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

Adobe Analytics is an information investigation instrument that empowers organizations

Aspetti positivi:

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Aspetti negativi:

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

Very powerful analytics tool that is more than most people need

Aspetti positivi:

Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.

Aspetti negativi:

I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.