--- description: Scopri le funzionalità di Kochava, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Kochava - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per mobile analytics](/directory/30936/mobile-analytics/software) > [Kochava](/software/171691/unified-audience-platform) # Kochava Canonical: https://www.capterra.it/software/171691/unified-audience-platform Pagina: 1/2\ Avanti: [Pagina successiva](https://www.capterra.it/software/171691/unified-audience-platform?page=2) > Piattaforma di analisi dei dati che aiuta le aziende a pianificare campagne di marketing, misurare la spesa per i media, prevenire frodi pubblicitarie su dispositivi mobili e altro ancora. > > Conclusione: valutazione di **4.6/5** stelle assegnate da 25 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Kochava? Sistema basato sul cloud che fornisce agli esperti di marketing digitale, agli analisti e alle agenzie pubblicitarie una piattaforma di pubblico unificata, che include gestione dei dati o onboarding e attribuzione configurabile tra dispositivi. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.6/5** | 25 Recensioni | | Facilità d'uso | 4.4/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 5.0/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.7/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.5/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Kochava - **Area geografica**: Sandpoint, USA - **Anno di fondazione**: 2011 ## Contesto commerciale - **Prezzo di partenza**: 100,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (mobile), iPhone (mobile), iPad (mobile) - **Lingue supportate**: cinese, cinese tradizionale, coreano, giapponese, inglese - **Paesi disponibili**: Australia, Brasile, Canada, Cina, Germania, Giappone, India, Messico, Regno Unito, Stati Uniti ## Funzionalità - A/B Testing - Analisi dati della campagna - Analisi dati sito web - Analisi di coorte - Attribuzione multi-touch - Blocco di IP - Creazione di report/analisi - Dashboard - Gestione contatti - Gestione della campagna - Gestione della pubblicità - Grafici a imbuto - Mappatura del percorso del cliente - Monitoraggio dei KPI - Monitoraggio del coinvolgimento - Monitoraggio del comportamento - Monitoraggio della campagna - Monitoraggio della conservazione - Monitoraggio delle attività - Monitoraggio delle conversioni - Monitoraggio delle parole chiave - Monitoraggio eventi nell'app - Multi-Channel Attribution - Notifiche account - Notifiche push - Parametri prestazionali - ROI Tracking - Ricerca/Filtro - Segmentazione del pubblico di riferimento - Segmentazione della clientela - Sviluppo di modelli di attribuzione - Tracciamento dei click - Visualizzazione di dati ## Opzioni di supporto - Email/Help desk - Assistenza telefonica - Assistenza diretta 24 ore su 24 ## Categoria - [Software per mobile analytics](https://www.capterra.it/directory/30936/mobile-analytics/software) ## Categorie correlate - [Software per mobile analytics](https://www.capterra.it/directory/30936/mobile-analytics/software) - [Software per mobile marketing](https://www.capterra.it/directory/31308/mobile-marketing/software) - [Software per la protezione dalle frodi per click illeciti](https://www.capterra.it/directory/31327/click-fraud/software) - [Software per marketing attribution](https://www.capterra.it/directory/31081/marketing-attribution/software) - [Software per l'analisi dei dati per il marketing](https://www.capterra.it/directory/31018/marketing-analytics/software) ## Alternative 1. [AppsFlyer](https://www.capterra.it/software/156811/appsflyer) — 4.5/5 (138 reviews) 2. [Marketo Engage](https://www.capterra.it/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 3. [Looker](https://www.capterra.it/software/169053/looker) — 4.5/5 (282 reviews) 4. [CTM](https://www.capterra.it/software/152004/call-tracking-software) — 4.6/5 (150 reviews) 5. [Adobe Analytics](https://www.capterra.it/software/169942/adobe-analytics) — 4.5/5 (236 reviews) ## Recensioni ### "Kochava Is An Amazing Tool + Amazing People" — 5.0/5 > **Ryan** | *5 febbraio 2019* | Software informatici | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close. > > **Inconvenienti**: Can be expensive and price scales up as you scale up in company growth. ----- ### "Outstanding client service and cutting-edge mobile attribution platform" — 5.0/5 > **Utente Verificato** | *30 aprile 2022* | Produzione di apparecchi elettrici/elettronici | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. > > **Inconvenienti**: Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. > > We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. ----- ### "Top 3 mobile measurement partner in market" — 3.0/5 > **Juan Manuel** | *3 settembre 2024* | Marketing e pubblicità | Tasso di raccomandazione: 5.0/10 > > **Vantaggi**: You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. > > **Inconvenienti**: The platform is complicated to use for new or less experienced users, complex interface. ----- ### "Outstanding MMP with really great support" — 5.0/5 > **Utente Verificato** | *7 febbraio 2019* | Internet | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap. > > **Inconvenienti**: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed > > We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. ----- ### "NFL App + Kochava" — 4.0/5 > **Utente Verificato** | *13 febbraio 2019* | Sport | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. > > **Inconvenienti**: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. > > It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App ----- Pagina: 1/2\ Avanti: [Pagina successiva](https://www.capterra.it/software/171691/unified-audience-platform?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/171691/unified-audience-platform) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | pt | | | pt-PT | | ----- ## Dati strutturati