Recensioni su HubSpot Marketing Hub

Buon strumento per invio mail di marketing

Commenti: In azienda mi permette di gestire l'invio di mail secondo liste di contatti, senza dover mandare tutto manualmente

Aspetti positivi:

HubSpot mi aiuta molto a creare mail di marketing in modo rapido e a gestire l'invio di mail a centinaia di utenti, oltre alle mail mi trovo comodo nell'utilizzo della gestione dei contatti

Aspetti negativi:

A volte lo strumento della creazione mail non riesce a soddisfare a pieno le mie esigenze, ma tutto sommato non è un gran problema

Ottimo per fare Lead Generation

Aspetti positivi:

Ben strutturato per fare lead generation, permette di gestire tutto al suo interno: lead, DEM, workflow automatizzati per fare nurturing sui contatti, social, analytics ... è comodo poter gestire tutto da una sola piattaforma.

Aspetti negativi:

La scheda contatto può essere migliorata.

Ottimo per la funzione meetings. Non mi ha appassionato per nient'altro.

Commenti: Ottimo per la funzione di prenotazione meetings (la sync con Google Calendar è perfetta e sempre aggiornata) ma per me le altre funzioni sono tutte rimpiazzabili tranquillamente.

Aspetti positivi:

Il software sembra davvero importante e completo. Nonostante io utilizzi la versione gratuita è evidente che abbia delle ottime potenzialità. La mia funzione preferita (che poi alla fine è l'unica che utilizzo) è quella meetings, che uso in sostituzione al vecchio x.ai.

Aspetti negativi:

Sinceramente lo reputo troppo complicato e per questo non è riuscito ad appassionarmi. Gran parte delle funzioni non le utilizzo o faccio fatica ad utilizzarle

Prodotto molto valido anche in modalità free

Commenti: Gestiamo contatti e maling list con molta semplicità tenendo traccia delle attività svolte

Aspetti positivi:

Permette di gestire facilmente liste di contatti, mantenere traccia delle attività svolte, di organizzare maling list e tracciare lo stato della mail

Aspetti negativi:

Potrebbe essere migliorata l’importazione massiva delle company quando sono legate ai contatti e alle note

la facilità dello strumento!

Commenti: Ti permette di usufruire di molti servizi gratuiti in maniera facile e veloce.

Aspetti positivi:

Ho usato Hubspot per un breve periodo quando i miei corsi sono stati sospesi causa covid e ho dovuto iniziare a pubblicizzare le lezioni on-line e mantenermi in contatto con i miei allievi. E' stata la prima volta che ho usato uno strumento del genere e ne ho apprezzato la facilità con cui creare i contenuti.

Aspetti negativi:

Non ci sono stati inconvenienti, ho lasciato la gestione di questo ad un professionista quindi non ho avuto più bisogno di usarlo in prima persona.

Test

Aspetti positivi:

Il test con annesso certificato sui social e marketing

Aspetti negativi:

Sito poco responsive, lo avevo utilizzato per effettuare il test ma era poco responsive

Great Now, and Getting Better Faster Than Any Other Competitor

Commenti: With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Aspetti positivi:

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Aspetti negativi:

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

One of My Favorite Day-to-Day Tools

Commenti: Generally, Hubspot helps me accomplish a lot in my day to day. It helps generate leads for my business and orchestrate a lot of complex marketing activities. It has its hiccups and limitations but generally support is good as well.

Aspetti positivi:

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

Aspetti negativi:

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

Won us many customers

Commenti: Overall happy but wouldn't use the platform more than weekly

Aspetti positivi:

Easy to edit statuses to give a clear overview

Aspetti negativi:

Hard to finde certain information such as customer notes

The Best CRM to Get Started On

Commenti: Overall, I am very impressed with HubSpot's marketing solutions and the customer support team behind the platform. We have always had a good experience with HubSpot and I have worked with them for 5+ years now at two different SaaS companies.

Aspetti positivi:

I have used Microsoft Dynamics, Salesforce (+Pardot), and other CRMs. They ALL work, but I find HubSpot is the easiest system to implement for small teams who don't have the time, expertise, and money to spend with a cumbersome onboarding process. What I like most about HubSpot is that each tool is simple to use, from email design to social media publishing. If you're a data geek, the dashboards are very simple to generate and easy to filter, update, and read. I think that HubSpot has one of the cleanest dashboards and certainly the easiest to build or manage of the CRMs on the market.

Aspetti negativi:

The only thing I would be cautious of as a small business or startup is that many of the join incentives for small teams or startups are VERY affordable. However, once you graduate from these discounts you'll feel the pain of full pricing especially if you've grown your marketing contact list. I would just be aware that you will want to get an idea of what the full cost looks like work with your account rep to understand that quote to budget for it when the discounts are lifted.

HubSpot increases lead qualification

Commenti: Hubspot is the application we use to plan and coordinate all the activities of our sales and marketing department. Our website is based on Hubspot's COS and was developed with all the functionality of the paid version. In addition, we use Hubspot customer management software and link it with our newsletter and email marketing. This collaborative system allows us to comprehensively understand the new customer prospects we are looking for, as well as track their interests and when they interact with us. Our sales and marketing department is expanding, so we can expand and create a collaborative system that allows us to share leads and maintain contact as we wish. Our website is not limited to answering consumers' questions, but also makes us look like an important resource for the industry.

Aspetti positivi:

The CRM application is excellent and allows me to find phone numbers, emails and make calls while on the road. The customer relationship management and marketing tools merge easily. I am pleased with the fact that nothing needs to be recorded and all of our emails and interactions are recorded without difficulty. Hubspot's feature allows us to reduce the amount of reps we employ. Despite all the effort we put into our work, Hubspot works on the back end to increase our efforts.

Aspetti negativi:

Simple design features are easy to modify (e.g., change text or images), but more complex modifications require knowledge of COS and HubL. Because the COS version is updated so quickly, I have had problems with some components not being modifiable. This is not a drawback for new customers coming on board since they have updated the coding at least a year ago, however, this was something I had to troubleshoot.

HubSpot - Has potential but struggles

Commenti: It is nice and almost at the point of being valuable, but not powerful enough for effective marketing.

Aspetti positivi:

Has the ability to be a very good all-in-one platform. Is relatively easy to use and learn, and I do like the amount of plugins and capabilities it has.

Aspetti negativi:

It is not powerful enough to be used as an effective marketing tool by our marketing department, and it does not function well enough on any other front to be used as a main tool.

HubSpot is the best CRM in organizational aspect

Commenti: It is with sadness that I can say that we are not currently using HubSpot. At the time, we were using Infusionsoft and wanted to investigate other alternatives. We started with the free trial version of HubSpot Pro and loved everything about it except the cost. In order for us to use it, management decided that the cost of HubSpot would not be cost effective because of the benefits. The benefit of being a young company is that the budget will increase over time as the business expands. As a group, we have already firmly decided that we will use HubSpot again when the time is right, as we were sold on the platform quickly and easily.

Aspetti positivi:

The ability to define and assign statuses to the customer lifecycle was vitally important because of Infusionsoft's failed CRM. From free to paid templates, and anything developers can come up with, Hubspot creates beautiful emails. Our programmers loved the game and were also blown away by the simplicity of its use. The look and feel of CRM was very well planned and comfortable to navigate. I was amazed that I entered the information I had on a contact and then it generated additional data on its own and filled in the contact much more than I had entered.

Aspetti negativi:

As with any automation program, you need to have a good team of developers or a good programmer to get the infrastructure built and get the program up and running. Set up and associate all custom fields, connect analytics, social networks, etc. Once this is complete, sporadic changes by the programmers will keep the game moving, however, from that point on, the non-developer buyer will be able to carry out their work smoothly. Honestly, I am left with no other alternative. There are plenty of freely accessible online help, in addition to a staff that is willing to provide assistance.

Improve operations to attract more customers

Commenti: I like this tool because it is a solution to content management or even distributions on social networks, since it helps to attract more clients

Aspetti positivi:

What I like about this tool is that it allows the brand to be more visible to potential customers, it is an advanced solution capable of positioning and managing even the websites of organizations, it is a marketing system that includes marketing by email, and take it into account since many of the business scopes start from there

Aspetti negativi:

I don't have a bad experience with this tool, it is ideal to manage even inductions in social networks, there are no bad capacities or that it is difficult to handle, business marketing is much easier with it

All in one Marketing Platform

Commenti: The overall experience of mine with Hubspot Marketing Hub is pretty good, as it almost cover up all my marketing need from social media to lead gen thorough email marketing

Aspetti positivi:

Hubspot has a user-friendly interface that makes it easy for the user to use this platform. The key feature of Hubspot that I like the most is that I can automate my marketing activities and workflows.

Aspetti negativi:

The cost of this platform is the main con. Additionally, if someone is new to this software he/she should be ready for the learning curve.

Best Marketing automation software.

Commenti: We've had a positive experience using HubSpot Marketing Hub in terms of outreach and leads, and I highly recommend this platform to others in the industry.

Aspetti positivi:

As a Sales professional, I have been utilizing HubSpot marketing hub for two months, and have now written this review. With the help of this platform, our team was able to escalate our outreach to leads and foster strong relationships.

Aspetti negativi:

Their support team is slower than the others that I noticed.

Hubspot Marketing Services

Commenti: The most convenient thing about Hubspot is the ability for our Sales & Marketing teams to be able to track all the different actions our customers are taking during the buying process as well as post-purchase. It's helpful for the Sales team to see which Marketing emails our customers are engaging with and it's helpful for our Marketing team to be able to see if our customers are purchasing after they engage with a marketing email or social post. I also like their marketing automation feature that allows me to create tasks and deals for our Sales team based on different actions customers are taking on the Marketing side.

Aspetti positivi:

Hubspot has excellent customer service and a large library of resources that you can reference if you cannot figure out how to do something. They also have Hubspot Academy that allows users to learn more about their products and Marketing in general, while also getting a Hubspot certification.

Aspetti negativi:

There are a few features I would like to see added to their email marketing service. One specifically is the ability to customize the mobile version of an email without affecting the desktop version. I also wish I could insert custom HTML such as a promo timer in an email like some of the other platforms I've used.

Most Comprehensive 360 Marketing Product on The Market, But Can Be Cumbersome (Takes Time)!

Aspetti positivi:

HubSpot is the most comprehensive, 360-degree marketing hub especially for lead generation, data capturing, storing prospect and active customer and audience-specific data... as well as actually DOING something with all that information. It is repeatedly the software I've been introduced to or expected to use and implement in a larger way within MarComm teams for 10+ years because of its hold on the delicate, important market of transmuting the capturable data into future sales, future loyal customers, and even data that makes SENSE (i.e. explaining ROI in a non-abstract way).

Aspetti negativi:

It can be pretty cumbersome, complicated to teach without the use of a HubSpot sales rep or experienced customer service agent at the company. That is kind of to be expected as there is a LOT going on in the app, though. I have been at companies that have never even scratched the service as to what HubSpot is capable of, so that's something to think about before buying and implementing as the services can get more costly depending on adds/integrations as well as your company and team size(s).

Scalable, easy to deploy, faster ROI

Commenti: Excellent. Couldn't be better compared to other software vendors. Solving problems, getting things done is intuitive, fast, excellent customer support.

Aspetti positivi:

Compared to other automation platforms, deployment is easier and takes only weeks to start. Inmediately after is in production, we've started to improve processes to make them more effective meaning, getting more inquiries, request for proposals and quotations. Integrating Hubspot to other enterprise software is SO smooth and easy, no need to spend months to get data from different softwares to integrate front-end and back-end.

Aspetti negativi:

Dashboard could be more flexible or include more default pre-set dashboards by category. It is getting better compared to a year ago but still needs some extra effort, specially the dashboards related to content (blogs).

Everything under one roof.... and amazing customer support.

Aspetti positivi:

Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success. Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

Aspetti negativi:

I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills. If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder. Hubspot claims that it is a drag and drop builder, but that's not really the case. We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.

Tons of features, great training and support, but lots of caveats

Aspetti positivi:

Amazing, if not the best user-experience in marketing automation. Workflows are particularly powerful with plenty of controls to map your buyer journeys. You can execute very powerful campaigns with tons of triggers, actions, and filtering options. I really liked their training, including the HubSpot academy training which are built very professionally. The way they present their e-Learning platform makes the information easy to digest and ultimately understand the inbound marketing methodology. That is in itself worth the cost of admission, even though this is provided free of charge.

Aspetti negativi:

HubSpot Marketing is an excellent solution, undoubtedly, but you will get about 80% of the features if you host your website externally. Initially, they will assess if your site can be migrated to their platform. I imagine plenty of people would rather not do that. If you want a solution that you have to marry, then HubSpot will be okay for you. They say you can utilize the majority of HubSpot features without hosting, and that is true, but some of their more advanced features such as A/B testing content on web pages or Smart Content will not be utilized. You can still utilize workflows, drip campaigns, and so forth...but these features are only available in the per month plan. Additionally, if you run multiple websites, you must have their per month plan, which is well out of our budget. On top of that, there are certain modules (i.e. paid campaign tracking, additional contacts) that they will charge additional for. For every 1000 contacts past 1000 you get with the package, they will charge an additional monthly fee. There is also a fairly high onboarding cost. You are also required to commit to one year of their services. All in all we could not afford to do business with HubSpot because A) we didn't want to move our websites under their platform and B) their price point was not accommodating to our budget. As far as features and functionality...it's all you really need for marketing automation. Their CRM is lackluster though if you want true alignment!

My Would "Bring to a Deserted Island" Software

Aspetti positivi:

Where do I start with my love for HubSpot. Our marketing team has been using HubSpot's Marketing Automation for 6 years, and we have seen a world of difference in our inbound strategy. From email drafting to analytics, social publishing, blog hosting, ABM (account-based marketing) and site traffic - it helps marketers keep track of nearly everything going on. I mainly use the social publishing and tracking feature and the email scheduling tool. I can say I wouldn't be able to organize my social conversations with customers nor would I be able to schedule posts ahead of time and track their progress with such accuracy without HubSpot. The email section of the software is great too. I can tell who opens, reads and clicks on our emails - how long they spend reading and each email's conversion rate. I can also do A/B testing to track which types of emails perform best. If your marketing team has a budget for automation software, HubSpot should definitely be on your radar. As a medium-sized company with a small marketing team of 5, it's the perfect size for us. We have HubSpot's Enterprise Level Contract, which gives us access to all of their features. If your marketing team is small - a less expensive plan might be where you want to start out. They also offer sales solutions that fully integrate with their marketing platform, so everything stays consistent and everyone from sales to marketing is on the same page.

Aspetti negativi:

HubSpot is pretty close to perfect, and my complaints are minor. From a social tool standpoint, I wish publishing across platforms was more consistent, often images and text sizing is a bit off in the actual social site. I also wish they would increase monitoring from just Twitter to both LinkedIn and Facebook. Design limitations have been a slight issue for us in the past as well, but usually we can work around these and design items in house.

Best All Around Marketing Platform for Small to Mid Sized Businesses

Commenti: Hubspot is the solution that propelled a single position into an entire digital marketing department. The learning curve can be steep for anyone new to this type of automation and integration, but is supplemented by Hubspot Academy's learning resources and certifications. Overall, the basic environment is intuitive and features are relatively easy to use.

Aspetti positivi:

Hubspot has every essential feature you need to build and manage a digital marketing department. From CRM and lead forms to email automation and content marketing to advance reporting; almost anything that is missing from the platform can be easily integrated either thru partnerships or Zapier APIs and web hooks. Hubspot keeps up with the fast changing landscape of digital marketing with regular launches of new features like chat bots and improved contact management. Managing several brands thru one enterprise portal, I am able to track deliverables from various divisions, monitor multiple team progress, and aggregate lead acquisition strategies to maximize talent resources. I recommend Hubspot to all small to mid sized businesses.

Aspetti negativi:

Hubspot is a jack of all trades, yet master of none. Unless you pay for add-on features, your company will miss out on the more powerful integrations, reporting, and paid ads. Otherwise, Hubspot's normal customer service is really just a human connection to their extension support docs. For any custom or complicated support requests, pay the extra for designated priority tech support. Sending 12 million emails and 6,000 social posts annually for multiple brands through a single portal sometimes can to be difficult to work around. Some improvements are rolled out that aren't always an improvement over their previous features.

An incorporated way to deal with marketing materials

Commenti: Hubspot has enabled me to work in a composed and quick way, without bringing about any mishaps. Today I have 3 accreditations supported by this stage and I truly comprehend and apply the Inbound Marketing system that is the fundamental base of Hubspot. It is astounding to deal with the site of the organization where I work and I trust that the expense/item proportion is reasonable. Picking Hubspot as our essential work instrument has been an incredible choice.

Aspetti positivi:

The genuine estimation of HubSpot Marketing is the reconciliation of each promoting stage. Blogs, email, landing pages, workflows, work processes and more can without much of a stretch be made - and incorporated - for a simple to utilize, across the board promoting entryway. Fundamentally, my organization utilizes HubSpot to rapidly construct and distribute blog entries. With the inherent online life apparatus, you can without much of a stretch offer the blog entry to your crowds. At that point, you can repurpose the substance you previously made for an email battle. Another most loved component: you can create beautiful landing pages. With this, you can make delightful presentation pages that make it simple for clients to change over to a deal, or showcasing qualified lead. Another extraordinary component is the examination instrument. You can see the presentation of each showcasing component in one nitty gritty dashboard. This encourages you see what's working - and so forth. This truly helped my organization put their advertising dollars where they're most powerful and effective.

Aspetti negativi:

There's only a couple of disadvantages to HubSpot, from my point of view. HubSpot works best when you can create a lot of substance. HubSpot is extraordinary at making your substance lovely and compelling, however in case you're not delivering content, you won't get the full esteem. Second, the valuing level for HubSpot can be somewhat steep for private companies without optional salary. I'd state the administration is as yet justified, despite all the trouble, yet the speculation requires talk and responsibility from the group to be an extraordinary venture. Ultimately, HubSpot requires an on boarding charge with each new contract. Presently, this on boarding expense isn't enormous, yet this was a hindrance for passage for my organization when we initially joined. The on boarding process unquestionably helped my group take advantage of HubSpot, be that as it may, as I stated, it was a slight obstacle for the group while considering HubSpot.

I am not a marketer. Hubspot was the right pick for me.

Commenti: I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class.
The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

Aspetti positivi:

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer. It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it. It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be. It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Aspetti negativi:

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.