Recensioni su HubSpot Marketing Hub

Informazioni su HubSpot Marketing Hub

HubSpot è un sistema di inbound marketing su Internet che consente alle aziende di essere trovate online e di generare un maggior numero di lead.

Ulteriori informazioni su HubSpot Marketing Hub

Aspetti positivi:

The best easy way to manage clients. Best value for money ever about CRM.

Aspetti negativi:

Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.

Valutazioni di HubSpot Marketing Hub

Punteggio medio

Facilità d'uso
4,3
Servizio clienti
4,4
Caratteristiche
4,4
Rapporto qualità-prezzo
4,2

Lo consiglieresti?

8,4/10

HubSpot Marketing Hub ha una valutazione complessiva di 4,5 stelle su 5, calcolata sulla base di 5.220 recensioni degli utenti di Capterra.

Hai già usato HubSpot Marketing Hub?

Condividi la tua esperienza con altri acquirenti.

Filtra le recensioni (5.220)

Jeffrey
Jeffrey
The standard cloud based suite of office tools
Utente LinkedIn Verificato
Beni di consumo, 201-500 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Best All Around Marketing Platform for Small to Mid Sized Businesses

4,0 2 anni fa
Sottotitoli in italiano disponibili nel lettore video
Luca
COnsulente Junior (Italia)
Servizi e tecnologie dell'informazione, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Buon strumento per invio mail di marketing

4,0 2 anni fa

Commenti: In azienda mi permette di gestire l'invio di mail secondo liste di contatti, senza dover mandare tutto manualmente

Aspetti positivi:

HubSpot mi aiuta molto a creare mail di marketing in modo rapido e a gestire l'invio di mail a centinaia di utenti, oltre alle mail mi trovo comodo nell'utilizzo della gestione dei contatti

Aspetti negativi:

A volte lo strumento della creazione mail non riesce a soddisfare a pieno le mie esigenze, ma tutto sommato non è un gran problema

Marco
Marco
Digital Marketing Manager (Italia)
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Ottimo per fare Lead Generation

4,0 10 mesi fa

Aspetti positivi:

Ben strutturato per fare lead generation, permette di gestire tutto al suo interno: lead, DEM, workflow automatizzati per fare nurturing sui contatti, social, analytics ... è comodo poter gestire tutto da una sola piattaforma.

Aspetti negativi:

La scheda contatto può essere migliorata.

Michelangelo
Michelangelo
Freelance (Italia)
Utente LinkedIn Verificato
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Ottimo per la funzione meetings. Non mi ha appassionato per nient'altro.

4,0 4 mesi fa

Commenti: Ottimo per la funzione di prenotazione meetings (la sync con Google Calendar è perfetta e sempre aggiornata) ma per me le altre funzioni sono tutte rimpiazzabili tranquillamente.

Aspetti positivi:

Il software sembra davvero importante e completo. Nonostante io utilizzi la versione gratuita è evidente che abbia delle ottime potenzialità. La mia funzione preferita (che poi alla fine è l'unica che utilizzo) è quella meetings, che uso in sostituzione al vecchio x.ai.

Aspetti negativi:

Sinceramente lo reputo troppo complicato e per questo non è riuscito ad appassionarmi. Gran parte delle funzioni non le utilizzo o faccio fatica ad utilizzarle

Silvia
istruttore di fitness (Italia)
Sport, Lavoratore autonomo
Ha utilizzato il software per: Prova gratuita
Fonte della recensione

la facilità dello strumento!

5,0 2 anni fa

Commenti: Ti permette di usufruire di molti servizi gratuiti in maniera facile e veloce.

Aspetti positivi:

Ho usato Hubspot per un breve periodo quando i miei corsi sono stati sospesi causa covid e ho dovuto iniziare a pubblicizzare le lezioni on-line e mantenermi in contatto con i miei allievi. E' stata la prima volta che ho usato uno strumento del genere e ne ho apprezzato la facilità con cui creare i contenuti.

Aspetti negativi:

Non ci sono stati inconvenienti, ho lasciato la gestione di questo ad un professionista quindi non ho avuto più bisogno di usarlo in prima persona.

Sergio
Responsabile sviluppi (Italia)
Software informatici, 11-50 dipendenti
Ha utilizzato il software per: 1-5 mesi
Fonte della recensione

Prodotto molto valido anche in modalità free

4,0 2 anni fa

Commenti: Gestiamo contatti e maling list con molta semplicità tenendo traccia delle attività svolte

Aspetti positivi:

Permette di gestire facilmente liste di contatti, mantenere traccia delle attività svolte, di organizzare maling list e tracciare lo stato della mail

Aspetti negativi:

Potrebbe essere migliorata l’importazione massiva delle company quando sono legate ai contatti e alle note

francesco
imprenditore (Italia)
Marketing e pubblicità, Lavoratore autonomo
Ha utilizzato il software per: Prova gratuita
Fonte della recensione

Test

5,0 3 anni fa

Aspetti positivi:

Il test con annesso certificato sui social e marketing

Aspetti negativi:

Sito poco responsive, lo avevo utilizzato per effettuare il test ma era poco responsive

Sean
Sean
Product Manager (USA)
Utente LinkedIn Verificato
Gestione formativa, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

A One-Stop Shop for all my marketing needs

5,0 2 mesi fa

Aspetti positivi:

HubSpot's Marketing Hub has over the years grown into the only tool I need for managing marketing campaigns across multiple channels. And in any case where it doesn't have the functionality yet, it has seamless integrations with the multiple other providers that do offer that solution.

Aspetti negativi:

Functionality for text based marketing is still growing, but it does integrate with text marketing platforms.

Eunice
Founder (USA)
Gestione formativa, 2-10 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Alternative considerate:

Robust and Affordable

5,0 settimana scorsa Nuova

Commenti: I’m SO glad I listened to my implementation team. I’ve tried several other platforms that were at least 3x as expensive for less functionality. Since moving to Hubspot, we simplified our tech stack which helped us save money and make money without all the fuss that other apps created. It’s a must have for small businesses that don’t mind spending the time to implement the RIGHT tool.

Aspetti positivi:

Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.

Aspetti negativi:

Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.

Jordan
Sales Administrator (USA)
E-learning, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

HubSpot - Has potential but struggles

3,0 2 mesi fa

Commenti: It is nice and almost at the point of being valuable, but not powerful enough for effective marketing.

Aspetti positivi:

Has the ability to be a very good all-in-one platform. Is relatively easy to use and learn, and I do like the amount of plugins and capabilities it has.

Aspetti negativi:

It is not powerful enough to be used as an effective marketing tool by our marketing department, and it does not function well enough on any other front to be used as a main tool.

Brittany
SMB Owner, NP Exec Direct (USA)
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Most Comprehensive 360 Marketing Product on The Market, But Can Be Cumbersome (Takes Time)!

5,0 3 mesi fa

Aspetti positivi:

HubSpot is the most comprehensive, 360-degree marketing hub especially for lead generation, data capturing, storing prospect and active customer and audience-specific data... as well as actually DOING something with all that information. It is repeatedly the software I've been introduced to or expected to use and implement in a larger way within MarComm teams for 10+ years because of its hold on the delicate, important market of transmuting the capturable data into future sales, future loyal customers, and even data that makes SENSE (i.e. explaining ROI in a non-abstract way).

Aspetti negativi:

It can be pretty cumbersome, complicated to teach without the use of a HubSpot sales rep or experienced customer service agent at the company. That is kind of to be expected as there is a LOT going on in the app, though. I have been at companies that have never even scratched the service as to what HubSpot is capable of, so that's something to think about before buying and implementing as the services can get more costly depending on adds/integrations as well as your company and team size(s).

Marianela
Marianela
Water Treatment Consultant (Panama)
Utente LinkedIn Verificato
Prodotti chimici, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Alternative considerate:

Advantages of generating, managing and converting leads into customers using HubSpot Marketing Hub.

5,0 3 settimane fa Nuova

Commenti: We can create a template associated with our promotion and save a lot of time in personalization as well as professional development that capture the attention of our leads since we have a lot of options in the HubSpot Marketing Hub designer, which is extremely intuitive, which that prevents us from having to cover a stage of intensive learning.

Aspetti positivi:

HubSpot Marketing Hub is excellent for segmenting our leads and organizing them based on our marketing strategy, as well as configuring them based on various characteristics that allow us to parameterize certain triggers for individualized or generalized treatment.

Aspetti negativi:

It is very useful the possibility that we have to be able to manage, for example, the blogs that our website has to increase the interaction with our leads, in addition we can organize this content even if we have blogs in multiple languages, which makes HubSpot Marketing Hub a tool very interesting. So it is important that we take the time to explore these features and take advantage of them as we really should.

Utente Verificato
Copywriter (Nigeria)
Utente LinkedIn Verificato
Servizi di informazione, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

An Excellent user Interface

5,0 2 mesi fa

Commenti: I love Hubspot and I will surely recommend this marketting tool to my friends.

Aspetti positivi:

I Love the Call to Action Icon. It's attractive and easy to embed with links. I understand that this is quite tough for new users. However, this aspect is very unique and I find it cool. I have used this as a link to my site as well.

Aspetti negativi:

I believe there should be better visualization. It's apparent that the quality of navigation on hubspot is deeplinked i do not feel this is necessary.

Utente Verificato
Marketing Communications Manager (Canada)
Utente LinkedIn Verificato
Industria farmaceutica, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Alternative considerate:

All-in-one giant

5,0 2 settimane fa Nuova

Aspetti positivi:

The best part is that everything is connected. We are using the sales pro, marketing enterprise, and Hubspot's CRM. It's really important to have one tool for all of our needs.

Aspetti negativi:

Some features are surprisingly not there which are there in their smaller competitive (Mailchimp) for example. Example: polling inside an email, or exporting an HTML email for third party review or integration.

Mohamed
Mohamed
Academic director (Egitto)
Utente LinkedIn Verificato
Gestione formativa, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Alternative considerate:

HubSpot Marketing Hub

4,0 4 settimane fa Nuova

Commenti: Overall, they are continuously improving and grow everyday.

Aspetti positivi:

I like landing pages they are developing, the forms they are creating to collect customers data, and chat support.

Aspetti negativi:

The landing pages sometimes run slowly due to codes or hosting.

Anna
Anna
Customer Success Manager (Svizzera)
Utente LinkedIn Verificato
Vendita al dettaglio, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Robust solid tool for digital marketing

4,0 2 mesi fa Nuova

Aspetti positivi:

HubSpot is very rich in functionality - it can do all from hosting blog posts to newsletters to automated journey to lead capture to campaign landings. Everything is smooth and relatively easy to use, and if I needed something super specific for which I could not come up with a solution myself - support was always fast and very helpful.

Aspetti negativi:

Design capabilities are somewhat limited, especially for the landing pages. There is always a possibility to hard-code, but that requires help from developers, but independently I am not always able to perfect my content within HubSpot and match it exactly with the branding.

Deyna
Deyna
System Engineer (Spagna)
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 5.001-10.000 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Content management that increases sales

4,0 2 settimane fa Nuova

Commenti: A marketing system that can increase customer satisfaction and gain loyalty from them in a professional and company adaptive way

Aspetti positivi:

This is a management tool that in the short and long term improves business processes completely, this is one of the systems implemented by renowned organizations to store information regarding customers in a way that is later implemented for commercial campaigns of the organization

Aspetti negativi:

I have no problems because its interface is quite easy to understand, the level of security as well and the information management is usually quite understandable and easy to visualize

Hugo
Marketing Manager (Francia)
E-learning, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

The best all-in-one Marketing platform I've used so far

4,0 3 mesi fa

Commenti: It's the tool our Marketing team use every day. Beyond making us generating new leads, it helps us communicating simply with our Sales teams, who now speak the same language as we do.

Aspetti positivi:

Hubspot contains most of what a modern marketer needs: email marketing, automation, workflows, social media planification, chatbot, CTAs, lead gen forms, landing pages, content management... The best remains that it is directly integrated to the Hubspot CRM and Sales platforms, which make your Sales-Marketing processes fluid.

Aspetti negativi:

The worst thing in Hubspot is that the software itself is quite long to respond. Pages can take several seconds to load. If you've used a CRM tool such as Pipedrive, you'll probably think loading times are endless... But you get used to it.

Mike
Mike
Marketing consultant (Paesi Bassi)
Utente LinkedIn Verificato
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

Great Marketing Software for Agencies

4,0 4 mesi fa

Commenti: I use HubSpot Marketing Hub to help my business. I have been using it for a while and it has helped me a lot. It makes marketing easy and effective. I like that HubSpot is always updating its software so that we can change our strategies quickly if we need to. The only thing I didn't like about HubSpot was the price

Aspetti positivi:

The thing I like best about HubSpot is that it makes marketing easy and effective. From the get-go, HubSpot has made marketing easy and effective for our team. Since we are an agency, we need to be able to quickly adapt and change strategies on the fly. HubSpot's software is constantly evolving and updating which enables us to do just that. If you're looking for a marketing solution that will make your life easy, I highly recommend HubSpot!

Aspetti negativi:

The thing I liked least about HubSpot was the pricing. It was a little more expensive than some of the other options out there. However, the quality and features of HubSpot were well worth the price.

Mohammad
Demand generation lead (UK)
Software informatici, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

An outstanding all in one marketing platform

4,0 4 mesi fa

Commenti: We got the all-in-one marketing platform 'Hubspot' to manage all our marketing campaigns, and emails, create landing pages, check the SEOs, manage leads, etc. This platform is very easy to use and offers great integration.

Aspetti positivi:

-Perfect platform for creating and managing all your marketing campaigns. -Offers great integration with other platforms. -Offers great UX/UI, with plenty of free training available at Hubspot academy -Easy to manage leads, segment your audiences -Easy to create landing pages, workflows for marketing automation, and emails -

Aspetti negativi:

-The feature for managing social media is not the best, does good scheduling but could be improved -The pricing is too much, as you move forward to the next tier - it is very expensive -Reporting is confusing, there are limits on reports and dashboards and they are very basic

Mike
Manager (USA)
Servizi e tecnologie dell'informazione, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

HubSpot is our go-to for Marketing Automation

5,0 4 mesi fa

Commenti: Overall we have been very happy using HubSpot Marketing Hub and it gets the job done. We are not looking for another solution, so that says a lot that we're more than satisfied with its performance.

Aspetti positivi:

Setup is easy, support is there if and when you need it and the system just does the job. We use it as a CRM and sale automation platform and it has performed better and more efficiently than others we've used over the last 2 decades in business.

Aspetti negativi:

I would like to ability to make greater changes to the platform display so it outlines the exact customer / company information needed at a particular time.

Chase
Marketing Manager (USA)
Settore automobilistico, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

A highly recommended, highly regarded service that simply needs a few tweaks for automotive.

5,0 4 mesi fa

Commenti: Excellent. HubSpot has allowed us to streamline our communications with prospective customers and those who have already converted. In conjunction with our current marketing efforts, HubSpot is an excellent way to track communication, generate leads, and plan and execute campaigns.

Aspetti positivi:

HubSpot is extremely easy to use, especially for non-marketing professionals. It's an extremely intuitive service that offers virtually everything that a businesses needs for inbound and outbound marketing. We have never had any issues using it for everything for database management to email campaigns to social listings. I highly recommend HubSpot for everyone who needs a CRM for their small to medium sized business.

Aspetti negativi:

My greatest point of criticism is that I wish HubSpot were more seamlessly integrated with our DMS and website to make it more friendly to the automotive industry. It would be phenomenal to be able to integrate it with features to make it more usable internally; however, I do understand that Hubspot is a marketing hub and not necessarily the perfect use-case for automotive when it comes to both sales *and* service. I do have a little bit of trouble with uploading a large database and tracking communication with each of those individuals. While HubSpot is excellent for mass emails, sometimes it does lack slightly with sending specific emails to individuals.

Oscar
Marketing Director (USA)
Proprietà immobiliari, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

HubSpot lets you explore marketing like never before.

5,0 4 mesi fa

Commenti: This tool is practically already integrated by itself due to the features it has, unlike other platforms that do the work separately, I mean that with HubSpot I have complete management for social networks, both the creation of a post and the programming . Also afraid to run email marketing like campaigns and newsletters without using third parties like Robly or Mailchimp. Thanks to this platform, it has been possible to better measure the behavior of website traffic, social networks, the impact of integrations with ads, giving a true vision of how marketing is going, keeping everything in one place without any complications.

Aspetti positivi:

Although HubSpot looks like a very overwhelming platform, the customization is really simple and easy, having this as an aid for marketing workflow automation. With this platform it hasn't helped to keep a focus on managing new content either via email or social media, it's also very good at creating quick forms. HubSpot allows us to track, analyze and apply improvements, optimizing our responsibility to our customers and prospects because we have the content to do good marketing. I like that it's an all-in-one tool where you can find email tracking, social media, and even ads, without having to go to individual platforms to do the job.

Aspetti negativi:

There is a problem when it comes to having an integration with SalesForce and this method is important as it would be nice to have the ability to view customers and prospects without going directly into SalesForge since everything should be within the HubSpot platform. This is a minor and superficial problem but I feel that it is inconvenient for me, but there are times when the user experience is complicated when HubSpot makes an update changing things that were well placed and / or the appearance is changed such as the font or the text, this gets confusing and frustrating because if something works it shouldn't be touched. With the metrics I have problems since in some areas within the platform it is not possible to select to open a specific metric in more detail but I have to go to a new tab to be able to see the data in more detail. Lack of robustness within reporting.

Aarón
Aarón
Director Of Database Marketing (USA)
Utente LinkedIn Verificato
Software informatici, 5.001-10.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

HubSpot Marketing Hub helps companies grow

5,0 6 mesi fa

Commenti: Thanks to HubSpot we have had more prospects so that they can become leads and later become long-term customers. In its free version we can add a lot of contacts, unlimited users, and access has no time limit, the Features that stand out the most in HubSpot are sales funnel management, which consists of having a trusted third party express their experience with my service or product, automatic recording of all activities, unified contact information, and conversations with leads and customers.

Aspetti positivi:

I like it because it is a CRM that helps me automate marketing, sales, and service processes, the goal of HubSpot marketing hub is to help marketers develop inbound marketing strategies. HubSpot allows me to control my marketing and sales actions in the same place, allowing me to have a global vision of all my potential clients: their name, their phone number, their address, the company, which are the business opportunities they are managing, etc. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website, to open an account I can fill out the form or I can open it automatically with a Google account.

Aspetti negativi:

Something that I don’t like about HubSpot in general is the support team, they give very generic answers that on many occasions does not solve my problems and this is time consuming, they should train the support team more.

Shannon
VP, Operations (USA)
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Alternative considerate:

HubSpot - A Moderately Decent Enterprise Platform for Mid-Size Business Needs

5,0 8 mesi fa

Aspetti positivi:

What I like most about the software is it's ease of use, it's extensibility, and the robust network of developers and consultants that specialize on the platform. HubSpot has done an excellent job of cultivating a community of users and engineers to service the software, which makes finding the right talent for the platform super easy. Implementation is a breeze and daily use is painless once you're up to speed.

Aspetti negativi:

what I like least about the software is how it's user permissions are structured. They are extremely rigid and don't allow for granular access control. Also, when you block someone from having access to a specific section of the site, you would think they wouldn't see that section in their nav bar, or at least see anything when they click on it, right? Wrong. Blocking someone's access to a feature doesn't block them from seeing the objects they're being blocked from, they just can't interact with it. This is not a tool to share with the overarching team as anyone can access many parts of the platform even when they shouldn't have access. It's extremely fustrating.

Nour
Structural Engineer (Giordania)
Industria edilizia, 10.000+ dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Strong support for optimal operation and marketing, sales, and staff management.

5,0 9 mesi fa

Commenti: HubSpot Marketing Hub has made a paradigm shift in our work, and we have benefited a lot from reports and dashboards. He has also worked to increase communication between team members, and provide a distinguished service by managing emails. He has also provided us with a strong comprehensive database available on the cloud and accessible from anywhere and at any time. Which enhanced our capabilities to successfully manage our business remotely.

Aspetti positivi:

The HubSpot Marketing Hub is very easy to use and very enjoyable, and provides many features for companies of all sizes, especially in the areas of marketing and sales, to increase their ability to follow up and organize their affairs. I love the connectivity features that the HubSpot Marketing Hub offers because it allows you to add a company's mobile phones and computers and enables you to track their activity and see how much interaction they're getting. Everything is connected to web hosting and support, and have an integrated CRM with sales center that there are no problems with integrations and integration with the rest of the applications we use. I also like how you can create dashboards that can record and monitor the working hours and vacations of the employees. It's nice to be able to connect with co-workers via the Groups panel on the home page, and I really enjoy the ease with which the HubSpot Marketing Hub allows me to interact with my team and collaborate in real time, as well as the ease with which I can send an individual message to a specific person and get an instant reply. him at the same time. The administrator keeps a note when checking in and when completing tasks. The fact that it is low cost and allows an unlimited number of users and tools is one of the things that I appreciate very much.

Aspetti negativi:

In fact, there are not many annoying things in the HubSpot Marketing Hub, but it depends on the work team receiving the appropriate training, as each department of the company has its privacy, and this privacy must be taken into account when conducting training, in order to achieve the maximum benefit.