---
description: Scopri le funzionalità di DESelect, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: DESelect - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software per Marketing Plan](/directory/30964/marketing-planning/software) > [DESelect](/software/197534/deselect)

# DESelect

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> Segmentazione per esperti di marketing che utilizzano Salesforce Marketing Cloud senza SQL o dipendenze tecniche.
> 
> Conclusione: valutazione di **4.6/5** stelle assegnate da 37 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza DESelect?

Utenti di Salesforce Marketing Cloud.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.6/5** | 37 Recensioni |
| Facilità d'uso | 4.5/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.9/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.5/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.5/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: DESelect
- **Anno di fondazione**: 2019

## Contesto commerciale

- **Prezzo di partenza**: 750,00 USD
- **Modello tariffario**:  (Versione gratuita disponibile)
- **Pubblico target**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web
- **Lingue supportate**: inglese
- **Paesi disponibili**: Afghanistan, Anguilla, Antigua e Barbuda, Arabia Saudita, Armenia, Aruba, Azerbaigian, Bahamas, Bahrein, Bangladesh, Barbados, Belgio, Belize, Bermuda, Bhutan, Brunei, Cambogia, Canada, Cina, Corea del Sud e altri 66

## Funzionalità

- A/B Testing
- Analisi dati della campagna
- Analisi dei dati comportamentali
- Calendario marketing
- Creazione di report/analisi
- Email Marketing
- Gestione dei modelli
- Gestione della campagna
- Goal Setting/Tracking
- Mappatura del percorso del cliente
- Personalizzazione
- Profili dei clienti
- Segmentazione
- Segmentazione del pubblico di riferimento
- Segmentazione della clientela
- Sorgenti di dati molteplici
- Strumenti collaborativi

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base

## Categoria

- [Software per Marketing Plan](https://www.capterra.it/directory/30964/marketing-planning/software)

## Categorie correlate

- [Software per Marketing Plan](https://www.capterra.it/directory/30964/marketing-planning/software)
- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)
- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)
- [Software per piattaforme di data management](https://www.capterra.it/directory/32261/data-management-platforms/software)
- [Software per Data Management](https://www.capterra.it/directory/31003/data-management/software)

## Alternative

1. [Pipedrive](https://www.capterra.it/software/132666/pipedrive) — 4.5/5 (3042 reviews)
2. [CleverTap](https://www.capterra.it/software/155737/clevertap) — 4.4/5 (59 reviews)
3. [Emarsys](https://www.capterra.it/software/156634/emarsys) — 4.3/5 (12 reviews)
4. [Klaviyo](https://www.capterra.it/software/156699/klaviyo) — 4.6/5 (524 reviews)
5. [SALESmanago Marketing Automation](https://www.capterra.it/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews)

## Recensioni

### "Easy and time saving" — 5.0/5

> **Scott** | *29 marzo 2023* | Istruzione superiore | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: We really like how easy it is to use the tool.  Users who are not as experienced in SQL can easily put together audiences, build data extensions and update data without ever typing a line of code.
> 
> **Inconvenienti**: Would love to be able to transition SQL code to DESelect segments.  Backwards compatibility maybe?
> 
> Great business partners.  They work with you to build, teach and help you succeed in using their product.  The team is amazing and always helpful and on top of what we need.

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### "Great place to store and segment all our customer data" — 5.0/5

> **Josh** | *11 giugno 2024* | Trasporti/Trasporto merci/Ferrovie | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: It lets us easily filter through our customer data to create relevant target audiences through segmentation, and holds enough detail on them to allow us to personalise our campaigns, while still complying with GDPR.
> 
> **Inconvenienti**: If I get something wrong setting up a target audience, it's not always clear what I've done wrong. It's always human error, but sometimes I'd appreciate more handholding so less detective work is required when a new data extension brings up 0 customers.

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### "Segmentation tool built for MarketingCloud" — 3.0/5

> **Yasmin** | *13 gennaio 2022* | Gestione formativa | Tasso di raccomandazione: 6.0/10
> 
> **Vantaggi**: Easy drag-and-drop functionality
A more visual representation of SQL statements
Preview mode
Less time-consuming
> 
> **Inconvenienti**: Not easy for non-data minded marketeers (knowledge of data relationships needed)
Errors occur often
> 
> Before DESelect, we were using Salesforce SalesCloud Reports \& Campaign Combiner to create segments \& selections used for emailing purposes. It did not require any SQL knowledge. But, in the background, data processing problems arose when creating selections, apart from the time-consuming actions from our data analysts \& marketeers. As a company, we have a large number of daily and weekly queries to handle.
At this point, DESelect was consulted to make segmentation much easier, also for complex email selections. We felt there were no other solutions in the market or on the Salesforce AppExchange. As we have no SQL experience in-house, MarketingCloud Queries was also no option. This sort of work can distract marketeers from their real workload. Their focus must be on the targets and KPIs, rather than spending time figuring out how to do segmentation.
Using DESelect is much more efficient and much easier than using SQL especially if you are a non-technical person. DESelect’s drag-and-drop functionality and a more visual representation of SQL statements really help marketeers make their selections, avoiding spending more time than they should.

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### "Great data segmentation and targeting tool" — 4.0/5

> **Amy** | *21 maggio 2024* | Trasporti/Trasporto merci/Ferrovie | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: Ability to see exact customer send numbers for email comms pre-send, rather than afterwards (which was my previous experience using Audience Builder in Salesforce). The level of segmentation you're able to perform within the data.
> 
> **Inconvenienti**: Takes getting used to - feels a lot more complex than Audience Builder to wrap your head around.

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### "Great addition to Marketing Cloud" — 5.0/5

> **Brad** | *17 gennaio 2024* | Vendita al dettaglio | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues.
> 
> **Inconvenienti**: DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform.

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## Link

- [Visualizza su Capterra](https://www.capterra.it/software/197534/deselect)

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