---
description: Scopri le funzionalità di Kentico, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Kentico - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software CMS](/directory/10007/content-management/software) > [Kentico](/software/1033739/kentico)

# Kentico

Canonical: https://www.capterra.it/software/1033739/kentico

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> Kentico è una piattaforma multifunzione per CMS, e-commerce e marketing online, che promuove risultati commerciali per aziende di tutte le dimensioni.
> 
> Conclusione: valutazione di **4.3/5** stelle assegnate da 48 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza Kentico?

Proprietari di siti web, esperti di marketing digitale e redattori di contenuti.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.3/5** | 48 Recensioni |
| Facilità d'uso | 4.1/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.1/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.1/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.3/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Kentico

## Contesto commerciale

- **Prezzo di partenza**: 10.500,00 USD
- **Modello tariffario**:  (Versione gratuita disponibile) (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Windows (desktop)
- **Lingue supportate**: arabo, ceco, cinese, francese, inglese, italiano, olandese, polacco, russo, spagnolo, tedesco, thailandese
- **Paesi disponibili**: Australia, Canada, Cechia, Regno Unito, Stati Uniti

## Funzionalità

- A/B Testing
- API
- Analisi comportamentale
- Analisi dati
- Campi personalizzabili
- Contenuti dinamici
- Controllo accessi/Autorizzazioni
- Controllo della versione
- Gestione contatti
- Gestione dei contenuti
- Gestione della campagna
- Gestione di documenti
- Gestione di potenziali clienti
- Libreria di contenuti
- Marketing multi-canale
- Modelli personalizzabili
- Modifica del testo
- Moduli elettronici
- Monitoraggio delle conversioni
- Opzioni di pubblicazione di contenuti
- Pagine di destinazione/Moduli web
- Ricerca del testo completo
- Segmentazione della clientela
- Strumenti collaborativi

## Integrazioni (2 in totale)

- Microsoft SharePoint
- Salesforce Sales Cloud

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica
- Assistenza diretta 24 ore su 24
- Chat

## Categoria

- [Software CMS](https://www.capterra.it/directory/10007/content-management/software)

## Categorie correlate

- [Software CMS](https://www.capterra.it/directory/10007/content-management/software)
- [Piattaforme di esperienza digitale (DXP)](https://www.capterra.it/directory/32817/digital-experience-platforms-%28dxp%29/software)
- [Software per content marketing](https://www.capterra.it/directory/30796/content-marketing/software)
- [Software di marketing All-In-One](https://www.capterra.it/directory/32155/all-in-one-marketing/software)
- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)

## Alternative

1. [Google Drive](https://www.capterra.it/software/161425/drive) — 4.8/5 (28427 reviews)
2. [WordPress](https://www.capterra.it/software/131687/wordpress) — 4.6/5 (14971 reviews)
3. [Microsoft SharePoint](https://www.capterra.it/software/1167/sharepoint) — 4.4/5 (5412 reviews)
4. [Wix](https://www.capterra.it/software/169007/wix) — 4.4/5 (10606 reviews)
5. [Squarespace](https://www.capterra.it/software/143461/squarespace) — 4.5/5 (3384 reviews)

## Recensioni

### "The most CMS/DXP complete PLATFORM with unique features" — 5.0/5

> **Ali** | *23 febbraio 2021* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Installation Xperience on Microsoft Azure Cloud is pretty easy. It has a compact and professional administration dashboard where everything is available at a glance because it's customizable with my favorite pinned tools, also I've personalized marketing automation with my preferred content and settings. I also like the web analytics features with clean design and useful information about visitors and users' activities. Xperience is more than a CMS and its Digital Experience Platform (DXP) means all you need for your website management, business marketing, and e-commerce are all in one platform.
> 
> **Inconvenienti**: We have been working with Xperience DXP for many years, Yes, there is nothing I can write about missing features. They've very good support and if you have a problem with any part, the support team will respond immediately and if there is a bug, it will be fixed before you know it.
> 
> The experience of working with a versatile platform (DXP) that is both light and powerful makes good sense to me as an admin and consultant.  The companies we advise often do not specialize in IT, but they are successful entrepreneurs and businessmen looking for good quality work, and Xperience is one of the valuable options on our shortlist, which is at our highest standard.  It is valuable in terms of service, support and security, and is reasonably priced for large companies looking for true performance and high-quality enterprise products and services.

-----

### "A Costly But Valuable Web Experience Service" — 5.0/5

> **Matthew** | *28 aprile 2023* | Servizi finanziari | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Kentico is extremely flexible, with a ton of options to edit your website, manage customers through the built-in CRM, send out e-mail campaigns, automate messages, implement personalized content, etc. It takes some training but remains a solid experience once you learn the basics. Website speed has drastically increased, as has our total number of monthly users, session duration, etc.
> 
> **Inconvenienti**: The cost can prohibit a lot of small businesses from benefiting with Kentico. There is also a learning curve meaning very few people can drop into the backend and expect to understand what they're seeing initially. A minor issue is occasionally tools such as the scheduler will malfunction and not publish or unpublish content correctly.
> 
> Kentio—by far—has improved our company web experience by miles. No longer do we need to worry about plugins or security flaws from "free" alternatives. We were also able to consolidate services such as marketing e-mail into Kentico itself, and can send out campaigns from the site.

-----

### "Kentico Kan't Handle Most Enterprise Email Marketing Needs" — 2.0/5

> **Robert** | *4 aprile 2024* | Servizi bancari | Tasso di raccomandazione: 0.0/10
> 
> **Vantaggi**: Not much. However, it tries to replicate some of the features of more ubiquitous ESPs.
> 
> **Inconvenienti**: There's no link between their CMS and Email Marketing Platform; the UI is clunky and is not as easy, or honestly, robust as other more popular ESPs.

-----

### "Kentico CMS/EMS Great Features for Most Business" — 5.0/5

> **Graham** | *4 dicembre 2019* | Marketing e pubblicità | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: - Mid-market priced CMS which can deliver the capabilties which most business need&#10;- Good WYSIWYG editing interface when correctly delivered by the chosen development team&#10;- Great security&#10;- Based on an open framework which can be enhanced to most requirements&#10;- Marketing features enhance the overall value of the system&#10;- Administration interface is really friendly and users love the ease of use in comparison to other content management systems
> 
> **Inconvenienti**: - Two development models - PortalEngine and MVC - mean that to move from one to the other requires a re-build of the site&#10;- PortalEngine model has a limited support lifetime&#10;- Pricing increases have been badly communicated to the development community
> 
> The Kentico CMS/EMS product has delivered substantial capabilities for our clients which would have only been achievable with multiple products otherwise. We have delivered microsites through to enterprise financial services websites with onerous security requirements which shows the breadth of the abilities. The Kentico team have always been available to support the product and their passion is one of the key advantages of the product.

-----

### "Powerful but idiosyncratic CXM" — 4.0/5

> **Nik** | *9 dicembre 2018* | Software informatici | Tasso di raccomandazione: 6.0/10
> 
> **Vantaggi**: Kentico is unparalleled at its price point as a comprehensive customer experience platform. With EMS, it has the power of an enterprise-class CMS, marketing automation and nurturing, personalization, e-commerce, and an incredibly deep bag of tricks through its API and integration options. It is not unfair to compare it to higher-end solutions such as Sitecore, which is bests in overall value and ease of use, if not in scalability. (Although Kentico, properly managed, can meet the needs of highly demanding websites.) The system is fairly easy to use once you learn your way around - all the components work similarly within a unified interface, so after training, it's not hard for a proficient user to execute more complex tasks without significant additional support. It is also one of the few solutions running on the Microsoft technical stack, which is an advantage if you are already standardized on Microsoft servers or Azure. Kentico is best if you are looking for a comprehensive marketing suite and want to avoid the headache of tying together your marketing and web stack.
> 
> **Inconvenienti**: Kentico doesn't work like a lot of systems. It is well thought out, but if you are coming from Wordpress, Drupal, or even Sitecore, it's going to feel pretty alien. &#13;&#10;&#13;&#10;The system also suffers from jack-of-all-trades/master-of-none. I consider its CMS top-rate, but the marketing features are not quite up to par with the likes of Marketo or Pardot, and its e-commerce is very rudimentary (but getting better). That said, the integration out-of-the-box is where it wins, and having a less-than-leading-class marketing system that is truly integrated with your e-commerce is a substantial benefit and represents the real value of this system.&#13;&#10;&#13;&#10;You should expect to lean on an integrator or build in-house development expertise (full disclosure: I used to work at an integrator - I no longer do). While a lot can be done without actual C\# code, building out the CMS is still a highly technical task, on par with development on other platforms.&#13;&#10;&#13;&#10;Kentico's underlying system has been around for many years, and has received some significant upgrades every year, but the core technology is showing its age. Kentico is taking some drastic measures to modernize the system and keep it supportable and relevant. But that may mean a bumpy road as you go through upgrades. Again, you will need some proper technical talent to keep the system running smoothly.

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## Link

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