Vocus Social Media Software
Average Ratings37 reviews
- Overall 4 / 5
- Ease of Use 3.5 / 5
- Customer Service 4 / 5
- Features 4 / 5
- Value for Money 3.5 / 5
- Founded 1992
About Vocus Social Media Software
Listen to customers and prospects. Find influencers. Monitor conversations, mentions and trends. Engage your public.
Vocus Social Media Software Features
- Audience Segmentation
- Competitive Analysis
- Configurable Alerts
- Customer Engagement
- Impact Scoring
- Influencer Tracking
- Reputation Management
- Sentiment Analysis
- Trend Tracking
Vocus Social Media Software Most Helpful Reviews
Reviewed on 9/20/2017
Good if you're on a budget, but...
Comments: I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.
Pros: This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.
1. The interface is clunky
2. Sometimes they miss monitoring sites that may be firewall/subscription protected
3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself.
4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact.
5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!
Reviewed on 9/22/2017
Used it during Vocus/Cision transition
Pros: Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.
Cons: We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.