Vocus Social Media Software
Average Ratings41 reviews
- Overall 4 / 5
- Ease of Use 3.5 / 5
- Customer Service 4 / 5
- Features 4 / 5
- Value for Money 3.5 / 5
- Founded 1992
About Vocus Social Media Software
Listen to customers and prospects. Find influencers. Monitor conversations, mentions and trends. Engage your public.
Vocus Social Media Software Features
- Audience Segmentation
- Competitive Analysis
- Configurable Alerts
- Customer Engagement
- Impact Scoring
- Influencer Tracking
- Reputation Management
- Sentiment Analysis
- Trend Tracking
Vocus Social Media Software Most Helpful Reviews
Reviewed on 1/11/2019
Your brand awareness strategist
Pros: Cision adds real value into brand awareness building campaign strategy. It distributes and monitors information about your brand, so you can have a well-defined understanding of what is going with your public relations, what customers and media say about your brand. I got used to previous version and needed some time to learn new interface. Number of media which cover news in our field of business is not very big, which makes it a challenge to make a good online media coverage sometimes. It’s much cheaper to use Cision than to hire another brand or PR manager. And it definitely can improve your current marketer’s KPI. If your company is outside US and you want to enter American market, Cision is a good way to boost your brand awareness. Startups, journalist and event organizers would benefit the most from Cision.
Cons: Previously we used only our own e-mail database to send our company press-releases. Cision was a discovery. One of the speakers at marketing conference mentioned the service in his presentations. Now I hardly can imagine our PR goals can be accomplished without Cision. Moreover, as our press-releases started to read more media we got more backlinks, which boosted some our keywords ranks in search engines. This a pleasant additional bonus you get with Cision sometimes.
Reviewed on 11/29/2018
Still the Industry Leader
Comments: Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.
Pros: While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.
Cons: Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.