--- description: Scopri le funzionalità di Meltwater, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Meltwater - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per public relations](/directory/10033/public-relations/software) > [Meltwater](/software/123153/meltwater) # Meltwater Canonical: https://www.capterra.it/software/123153/meltwater Pagina: 1/5\ Avanti: [Pagina successiva](https://www.capterra.it/software/123153/meltwater?page=2) > Strumenti che consentono ai professionisti del marketing, delle comunicazioni e delle pubbliche relazioni di monitorare, analizzare e influenzare il mondo che li circonda. > > Conclusione: valutazione di **4.0/5** stelle assegnate da 96 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Meltwater? Soluzione SaaS che aiuta i professionisti della comunicazione di qualunque settore a creare strategie di marketing digitale per monitorare i media sui social network e gestire il marketing degli influencer. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.0/5** | 96 Recensioni | | Facilità d'uso | 4.0/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 3.7/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 3.4/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.0/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Meltwater - **Area geografica**: San Francisco, Norvegia - **Anno di fondazione**: 2001 ## Contesto commerciale - **Modello tariffario**: (Versione di prova gratuita (free trial)) - **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Android (mobile), iPhone (mobile), iPad (mobile) - **Lingue supportate**: cinese, francese, giapponese, inglese, irlandese, italiano, norvegese, olandese, portoghese, spagnolo, svedese, tedesco - **Paesi disponibili**: Cina, Finlandia, Francia, Germania, Giappone, Italia, Norvegia, Spagna, Svezia ## Funzionalità - API - Analisi competitiva - Analisi dati della campagna - Analisi dati sito web - Analisi delle sensazioni - Analisi delle tendenze - Avvisi/Notifiche - Coinvolgimento dei clienti - Creazione di report/analisi - Dashboard - Database contatti - Determinazione degli influencer - Distribuzione di e-mail - Filtro per parole chiave - Generatore di comunicati stampa - Gestione dei canali - Gestione dei contenuti - Gestione della campagna - Gestione della reputazione - Gestione delle relazioni con gli influencer - Gestione delle risposte - Gestione di feedback negativi - Gestione di più account - Hashtag Tracking - Importazione/Esportazione di dati - Marketing multi-canale - Media Monitoring - Monitoraggio - Monitoraggio degli influencer - Monitoraggio dei KPI - Monitoraggio dei social media - Monitoraggio del coinvolgimento - Monitoraggio della campagna - Monitoraggio della concorrenza - Monitoraggio delle conversioni - Monitoraggio delle parole chiave - Monitoraggio di siti web - Multi-campagna - Parametri prestazionali - Quadro della attività - ROI Tracking - Raccolta dati multi-canale - Real-Time Analytics - Real-Time Notifications - Report personalizzabili - Ricerca/Filtro - Segmentazione della clientela - Strumenti collaborativi - Third-Party Integrations - Visualizzazione di dati ... e altre 18 funzionalità ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software per public relations](https://www.capterra.it/directory/10033/public-relations/software) ## Categorie correlate - [Software per public relations](https://www.capterra.it/directory/10033/public-relations/software) - [Software per competitive intelligence](https://www.capterra.it/directory/30539/competitive-intelligence/software) - [Software per la gestione della reputazione online](https://www.capterra.it/directory/30750/reputation-management/software) - [Software di social media marketing](https://www.capterra.it/directory/30781/social-media-marketing/software) - [Software per social media management](https://www.capterra.it/directory/30939/social-media-management/software) ## Alternative 1. [YouScan](https://www.capterra.it/software/173036/youscan) — 4.9/5 (108 reviews) 2. [Brand24](https://www.capterra.it/software/149054/brand24) — 4.7/5 (254 reviews) 3. [Hootsuite](https://www.capterra.it/software/121701/hootsuite) — 4.4/5 (3795 reviews) 4. [Agorapulse](https://www.capterra.it/software/123971/agorapulse) — 4.6/5 (713 reviews) 5. [Sprout Social](https://www.capterra.it/software/121447/sprout-social) — 4.4/5 (606 reviews) ## Recensioni ### "One of the top PR database options in the industry" — 4.0/5 > **Dan** | *16 agosto 2024* | Marketing e pubblicità | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: Meltwater is one of the top media databases for PR professionals > > **Inconvenienti**: No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring. Can be expensive in terms of number of seats and/or tools used. > > We use Meltwater primarily for social media monitoring as well as for building media lists for our clients. ----- ### "One tool that does almost everything we need" — 4.0/5 > **DeDe** | *30 ottobre 2020* | Opere pubbliche | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The dashboard for easy monitoring of our media and social coverage. > > **Inconvenienti**: They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra. > > We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot. ----- ### "Disappointing Tool, More Disappointing Support & Client "Success"" — 1.0/5 > **Abe** | *31 gennaio 2023* | Software informatici | Tasso di raccomandazione: 0.0/10 > > **Vantaggi**: The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised. > > **Inconvenienti**: As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for. > > From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a \[sensitive content hidden\] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or ----- ### "Great for customer engagement and as CRM tool" — 4.0/5 > **Rameez** | *12 giugno 2019* | Vendita al dettaglio | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum. > > **Inconvenienti**: I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial. > > For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done. ----- ### "Solid product" — 4.0/5 > **Tabytha** | *2 gennaio 2025* | Istruzione superiore | Tasso di raccomandazione: 6.0/10 > > **Vantaggi**: Ease of use, good customer support, and good features. > > **Inconvenienti**: I felt limited for reporting -- it was hard to compare more than two competitors and required me to create charts outside the platform. We no longer use Meltwater. > > Overall, it was positive, good product, but it was more than we wanted to pay. I should clarify that we didn't use the outreach tools or social media listening which would have made it more useful for us\! ----- Pagina: 1/5\ Avanti: [Pagina successiva](https://www.capterra.it/software/123153/meltwater?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/123153/meltwater) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | sv | | ----- ## Dati strutturati