---
description: Scopri le funzionalità di Vero, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Vero - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software di email marketing](/directory/30013/email-marketing/software) > [Vero](/software/132215/vero)

# Vero

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> Potrai inviare e-mail e notifiche push che stimolano il coinvolgimento dei clienti e aumentano le entrate. Messaggistica illimitata da 125 $/mese.
> 
> Conclusione: valutazione di **4.4/5** stelle assegnate da 30 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza Vero?

Aziende e-commerce e SaaS

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.4/5** | 30 Recensioni |
| Facilità d'uso | 4.0/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.7/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.5/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.0/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Vero
- **Area geografica**: Sydney, Australia
- **Anno di fondazione**: 2012

## Contesto commerciale

- **Prezzo di partenza**: 54,00 USD
- **Modello tariffario**:  (Versione gratuita disponibile) (Versione di prova gratuita (free trial))
- **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop)
- **Lingue supportate**: inglese
- **Paesi disponibili**: Australia, Brasile, Canada, Francia, Germania, Giappone, Irlanda, Norvegia, Paesi Bassi, Regno Unito, Stati Uniti, Svezia

## Funzionalità

- A/B Testing
- Analisi dati della campagna
- App Notifications
- Automazione del marketing
- Azioni innescate da eventi
- CAN-SPAM Compliance
- CRM
- Campagne di drip marketing
- Campi personalizzabili
- Contenuti dinamici
- Creazione di report/analisi
- Editor WYSIWYG
- Email Marketing
- Gestione contatti
- Gestione degli iscritti
- Gestione dei modelli
- Gestione della campagna
- Gestione di potenziali clienti
- Marketing multi-canale
- Mobile Optimization
- Monitoraggio degli utenti di siti web
- Monitoraggio delle conversioni
- Pagine di destinazione/Moduli web
- Programmazione della campagna
- ROI Tracking
- SMS Notifications
- Segmentazione
- Segmentazione della clientela
- Third-Party Integrations
- Tracciabilità delle e-mail

## Integrazioni (18 in totale)

- Amazon Simple Notification Service (SNS)
- Branch
- Freshpaint
- Google Analytics 360
- Hightouch
- InnerTrends
- Lexer
- Mailgun
- Mailjet
- Make
- Panoply
- RudderStack
- Segment
- Snowplow BDP
- Stitch

... e altre 3 integrazioni

## Opzioni di supporto

- Email/Help desk
- Knowledge Base
- Assistenza telefonica
- Assistenza diretta 24 ore su 24

## Categoria

- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)

## Categorie correlate

- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)
- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)
- [Software per invio di notifiche](https://www.capterra.it/directory/30969/push-notifications/software)
- [Software di marketing All-In-One](https://www.capterra.it/directory/32155/all-in-one-marketing/software)

## Alternative

1. [Omnisend](https://www.capterra.it/software/153508/omnisend) — 4.7/5 (836 reviews)
2. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17580 reviews)
3. [MailerLite](https://www.capterra.it/software/136603/mailerlite) — 4.7/5 (2257 reviews)
4. [Salesforce Marketing Cloud](https://www.capterra.it/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews)
5. [Benchmark Email](https://www.capterra.it/software/71152/benchmark-email) — 4.3/5 (196 reviews)

## Recensioni

### "Data Driven Marketing Automation Platform" — 4.0/5

> **Anna** | *20 gennaio 2020* | Internet | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. &#10;The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer.
> 
> **Inconvenienti**: The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact.
> 
> I cannot praise Vero’s customer support enough. \[SENSITIVE CONTENT HIDDEN\] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers.

-----

### "Great event based architecture\!" — 4.0/5

> **Stephen** | *9 agosto 2019* | Ospedali e sistemi sanitari | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest\!
> 
> **Inconvenienti**: We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.
> 
> Amazing product, but we struggled to "hand it off" to less technical users

-----

### "Compare your automation needs with Vero's capabilities to see if it is a match for you" — 3.0/5

> **James** | *17 febbraio 2018* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why?  Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.
> 
> **Inconvenienti**: The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

-----

### "Great balance" — 4.0/5

> **Piotr** | *9 agosto 2019* | Ospedali e sistemi sanitari | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: - ease of use&#10;- simple features, but right for our needs: event based campaign triggers, localisation, segments&#10;- good customer support
> 
> **Inconvenienti**: - slow and sometime unintuitive interface - although it is constantly improving

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### "Best emailsoftware I sued" — 5.0/5

> **Christian** | *20 dicembre 2022* | Sviluppo e commercio internazionale | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: The functionality to add external data and user data in a predefined template is something I haven't seen much in other software. It's really easy to implement, especially for users with not a lot of HTML knowledge. We can automate pretty much every campaign with customized data endpoints, in different languages and our personalization has risen to another level
> 
> **Inconvenienti**: Drag and drop editor could be improved with HTML blocks which can be pre-defined, so even users with 0 knowledge can create a mail in the exact same template
> 
> We use Vero for our emailmarketing and multiple automated flows. It has been our biggest channel in generating revenue.

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## Link

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