--- description: Scopri le funzionalità di BenchmarkONE, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: BenchmarkONE - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software CRM](/directory/2/customer-relationship-management/software) > [BenchmarkONE](/software/132719/hatchbuck) # BenchmarkONE Canonical: https://www.capterra.it/software/132719/hatchbuck Pagina: 1/7\ Avanti: [Pagina successiva](https://www.capterra.it/software/132719/hatchbuck?page=2) > Hatchbuck è una piattaforma di marketing automation e CRM di facile utilizzo per piccole imprese B2B e agenzie di marketing con clienti di minori dimensioni. > > Conclusione: valutazione di **4.4/5** stelle assegnate da 155 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza BenchmarkONE? Hatchbuck è una piattaforma di vendita e marketing per agenzie di marketing e piccole imprese alla ricerca di un modo semplice e conveniente per gestire i contatti, migliorare il follow-up e acquisire più clienti. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.4/5** | 155 Recensioni | | Facilità d'uso | 4.5/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.6/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.4/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.2/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Polaris Software - **Area geografica**: St. Louis, USA ## Contesto commerciale - **Prezzo di partenza**: 49,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500 - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Canada, Stati Uniti ## Funzionalità - Accesso da dispositivi mobili - Acquisizione di potenziali clienti - Analisi dati della campagna - Archiviazione di documenti - Automazione del marketing - Autoresponders - Avvisi/Notifiche - CRM - Campagne di drip marketing - Campi personalizzabili - Contenuti dinamici - Creazione di report/analisi - Database clienti - Email Marketing - Gestione contatti - Gestione dei modelli - Gestione del flusso di lavoro - Gestione della campagna - Gestione della pipeline di vendita - Gestione della posta elettronica - Gestione delle attività - Gestione delle pipeline - Gestione di potenziali clienti - Lead Generation - Lead Nurturing - Lead Qualification - Marketing multi-canale - Monitoraggio degli utenti di siti web - Pagine di destinazione/Moduli web - Personalizzazione - Programmazione appuntamenti - Quadro della attività - ROI Tracking - Segmentazione - Strumenti collaborativi - Third-Party Integrations - Tracciabilità delle e-mail - Tracciamento delle interazioni ## Integrazioni (40 in totale) - Acuity Scheduling - Alchemer - BigCommerce - Bookafy - Eventbrite - Formstack Forms - FreshBooks - FullContact - Gmail - GoTo Meeting - GoTo Training - GoTo Webinar - Google Contacts - Google Drive - Gravity Forms ... e altre 25 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica ## Categoria - [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software) ## Categorie correlate - [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software) - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Software gestionale per agenzie pubblicitarie](https://www.capterra.it/directory/30736/advertising-agency/software) - [Programmi di posta elettronica](https://www.capterra.it/directory/30553/email-management/software) - [Software per lead management](https://www.capterra.it/directory/30017/lead-management/software) ## Alternative 1. [monday.com](https://www.capterra.it/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [EngageBay CRM](https://www.capterra.it/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Freshsales](https://www.capterra.it/software/155563/freshsales) — 4.5/5 (621 reviews) 4. [Spotler CRM](https://www.capterra.it/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) 5. [Keap](https://www.capterra.it/software/76390/infusionsoft) — 4.1/5 (1298 reviews) ## Recensioni ### "The happy lil' secret in the automated marketing world\!" — 5.0/5 > **George** | *25 luglio 2018* | Consulenza manageriale | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all\! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more\! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy\! > > **Inconvenienti**: A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-( > > Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects. ----- ### "Hatchbuck hits a sweet spot" — 5.0/5 > **Peter** | *6 febbraio 2020* | Vendita al dettaglio | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: Very good value for the money. The scoring is very helpful in qualifying prospects and interest. > > **Inconvenienti**: Not much. It hits the highlights and is affordable. > > Sales engagement and qualification ----- ### "Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work" — 1.0/5 > **Christoph** | *18 maggio 2017* | Consulenza manageriale | Tasso di raccomandazione: 2.0/10 > > **Vantaggi**: Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy > > **Inconvenienti**: Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above. > > Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now. ----- ### "Great tool for starting your SaaS business" — 5.0/5 > **Dana** | *27 gennaio 2021* | Proprietà immobiliari | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Ease of use, ability to get it set up without engineers The tasks and campaigns are also AWESOME > > **Inconvenienti**: Would love if you could text from the platform to customers ----- ### "Haven't had a bad experience with it yet, awesome CRM" — 5.0/5 > **Pat** | *1 novembre 2018* | Proprietà immobiliari | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Email Drop Campaigns Email Templates Provided Easy to Use > > **Inconvenienti**: The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once. > > Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that. ----- Pagina: 1/7\ Avanti: [Pagina successiva](https://www.capterra.it/software/132719/hatchbuck?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/132719/hatchbuck) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dati strutturati