---
description: Scopri le funzionalità di Act!, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act! - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software CRM](/directory/2/customer-relationship-management/software) > [Act\!](/software/133171/act)

# Act\!

Canonical: https://www.capterra.it/software/133171/act

Pagina: 1/39\
Avanti: [Pagina successiva](https://www.capterra.it/software/133171/act?page=2)

> Act\! include la gestione dinamica della pipeline di vendita e funzioni di marketing automation potenti, trasformandosi nel set di strumenti più avanzato per le PMI.
> 
> Conclusione: valutazione di **3.9/5** stelle assegnate da 937 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza Act\!?

Act\! è un software CRM e di marketing automation che consente alle PMI che desiderano crescere di espandersi. A differenza di altre offerte, Act\! è l'unica piattaforma collaudata che si adatta perfettamente alla tua impresa.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **3.9/5** | 937 Recensioni |
| Facilità d'uso | 3.9/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 3.6/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 3.9/5 | Sulla base delle recensioni complessive |
| Funzionalità | 3.9/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Act\!
- **Area geografica**: Scottsdale, USA
- **Anno di fondazione**: 1987

## Contesto commerciale

- **Prezzo di partenza**: 30,00 USD
- **Modello tariffario**:  (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Windows (desktop), Windows (locale), Linux (locale), Android (mobile), iPhone (mobile), iPad (mobile)
- **Lingue supportate**: francese, inglese, olandese, tedesco
- **Paesi disponibili**: Australia, Belgio, Francia, Germania, Nuova Zelanda, Paesi Bassi, Regno Unito, Stati Uniti, Sudafrica, Svizzera

## Funzionalità

- Accesso da dispositivi mobili
- Analisi dati della campagna
- Archiviazione di documenti
- Automazione del marketing
- CRM
- Campagne di drip marketing
- Campi personalizzabili
- Commenti/Note
- Comunicazione multi-canale
- Contatti condivisi
- Creazione di report/analisi
- Database clienti
- Database contatti
- Elaborazione di batch
- Email Marketing
- Gestione contatti
- Gestione dei calendari
- Gestione dei modelli
- Gestione del flusso di lavoro
- Gestione della campagna
- Gestione della pipeline di vendita
- Gestione della posta elettronica
- Gestione delle attività
- Gestione delle attività di vendita
- Gestione delle opportunità
- Gestione delle pipeline
- Gestione delle polizze assicurative
- Gestione di potenziali clienti
- Integrazione di social media
- Lead Qualification
- Marketing multi-canale
- Monitoraggio degli utenti di siti web
- Pagine di destinazione/Moduli web
- Parametri prestazionali
- Per il settore assicurativo
- Preventivi/Stime
- Previsione di vendita
- Programmazione appuntamenti
- Quadro della attività
- ROI Tracking
- Rendicontazione e analisi statistiche
- Report personalizzabili
- Ricerca/Filtro
- Segmentazione
- Sicurezza dei dati
- Sistema di calendari e promemoria
- Social Marketing
- Strumenti collaborativi
- Third-Party Integrations
- Tracciamento delle interazioni

... e altre 4 funzionalità

## Integrazioni (24 in totale)

- BigCommerce
- Dropbox
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... e altre 9 integrazioni

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica
- Chat

## Categoria

- [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software)

## Categorie correlate

- [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software)
- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)
- [Software per automazione della forza vendita](https://www.capterra.it/directory/12/sales-force-automation/software)
- [Software per servizio clienti](https://www.capterra.it/directory/22/customer-service/software)
- [Software per la gestione dei contatti](https://www.capterra.it/directory/30016/contact-management/software)

## Alternative

1. [Zoho CRM](https://www.capterra.it/software/155928/zoho-crm) — 4.3/5 (7003 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.it/software/204998/bigin-by-zoho-crm) — 4.7/5 (744 reviews)
3. [HubSpot CRM](https://www.capterra.it/software/152373/hubspot-crm) — 4.5/5 (4491 reviews)
4. [Salesforce Sales Cloud](https://www.capterra.it/software/61368/salesforce) — 4.4/5 (18812 reviews)
5. [Dynamics 365](https://www.capterra.it/software/157279/dynamics-365) — 4.4/5 (5860 reviews)

## Recensioni

### "VP Construction and was a VP in Fire Protection" — 5.0/5

> **Harry** | *28 aprile 2026* | Proprietà immobiliari | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: I have it for many many years\! Its an awesome setup that helps work\! I have done it over 25 years . I need it to work successfully and it is\!  The letters written was though ACT. That's a way to keep track of customer's. I have over 4000 costumer's that I always look at\!
> 
> **Inconvenienti**: NOTHING\! I like ACT a lot\!

-----

### "Act an old favorite, with great potential." — 4.0/5

> **Thomas** | *9 giugno 2026* | Software informatici | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: I love the layout, information is clear easy to read and displayed the way it should; be not like other programs where you have to scroll down and open collapsed areas. It is a good value for the money, security is decent but can be broken. Sales management tools are strong. Especially when combined with QuoteWerks. Integration with QBO, Microsoft 365 and QuoteWerks is excellent.
> 
> **Inconvenienti**: So slow to adopt. It is just not keeping up with other programs. I don't really see any ground breaking website management, or marketing features regarding social media.
> 
> I have been using Act since its inception. It has been very slow to change and improve over the years. Since Switftpage purchased it from Sage it is 100% better. I'm just not sure if it will catch up to the current market in time to make it relevant again. It's customer support is ok but nothing to brag about.

-----

### "What happened?" — 3.0/5

> **Lori** | *29 aprile 2026* | Editoria | Tasso di raccomandazione: 1.0/10
> 
> **Vantaggi**: The idea of what is possible. I'm a longtime (20+ years) ACT desktop user and have been devoted to ACT. Last year I moved to the cloud version to try to save some money because I'm reaching retirment and now only use it for personal reasons. I hoped for the same easy use.
> 
> **Inconvenienti**: The cloud version is clunky. It dumps out .ao files that have no purpose and you ust have to delete them to keep your system from getting cluttered. Tech support told me there is no fix for this. I can't get it to sync with my Google calendar--just doesn't work. About every third time I open it I get a repeat of the "getting started" menu that no longer has any relevance for me but visually clutters and obscures important things on my screen. Overall, I find it to not be that worthwhile and am looking for another alternative that is suited to my limited needs but that will work more efficiently.
> 
> First 20+ years--fantasti\! Life changing\! A secret weapon for my business success\! the last 4 months--clunky, inefficient, disappointing.

-----

### "Satisfied ACT Customer" — 4.0/5

> **Kari** | *19 maggio 2026* | Servizi finanziari | Tasso di raccomandazione: 5.0/10
> 
> **Vantaggi**: The ACT desktop version is simple and easy to use for looking up contacts, taking notes, and generating pipeline reports. I appreciate having the capability of synchronizing updated information to the cloud.
> 
> **Inconvenienti**: Using ACT for marketing and setting up work flows for email campaigns is not the most user friendly feature. Additionally, the customer support team is great but language barrier's can sometimes be a challenge in achieving desired results in a timely manner.
> 
> My overall experience with ACT is better than average. However, it could still use some upgrades making it a more user friendly CRM.

-----

### "30 Years of Excellence: A CRM Relationship That Has Delivered Unmatched Value, Service, and Reliability" — 5.0/5

> **Dan** | *1 maggio 2026* | Servizi finanziari | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: For nearly 30 years, ACT\! has been one of the most valuable business relationships I’ve had—including compared to my banking partners. Very few companies today deliver this level of long-term value, service, and reliability.&#10;&#10;What stands out most is their exceptional customer support and continuous software improvement. In an era where many major companies charge significantly more for limited online-only service, ACT\! provides direct, high-level technical support from experienced senior technicians and engineers who genuinely stay with you until problems are fully resolved. Whether it’s recovering critical data or troubleshooting complex system issues, their team consistently delivers.&#10;&#10;ACT\! has remained an essential part of my business infrastructure because they combine affordability, powerful CRM functionality, and unmatched support better than virtually anyone else in the industry.
> 
> **Inconvenienti**: If I had to identify one drawback, it would be that the software can occasionally be a bit finicky—particularly with things like Outlook integration needing to be reset or reconfigured from time to time. That said, this is rarely a serious issue because ACT\!’s support team can typically remote in and resolve it within minutes.&#10;&#10;My only real criticism would be the occasional communication challenges that can come with offshore support teams. In a global business environment, that’s simply part of modern customer service, and it’s a small tradeoff considering the outstanding level of technical support ACT\! provides at its price point.&#10;&#10;Ultimately, any minor frustrations are heavily outweighed by the company’s value, responsiveness, and commitment to keeping clients operational.
> 
> My overall experience with ACT\! has been nothing short of exceptional. As of 2026, this represents a 29-year business relationship—one of the longest and most important professional relationships I have, including compared to many major service providers and financial institutions.&#10;&#10;I began using ACT\! when my business was in its earlier stages, paying roughly $99, and over the decades I’ve watched both my company and ACT\! evolve together. Today, even at a significantly higher investment, it remains worth every penny. Few companies can honestly claim to have delivered this level of consistent value, adaptability, and service over nearly three decades.&#10;&#10;What has kept me loyal is simple: unmatched customer support, dependable software, and continuous improvement. Their technical teams have repeatedly demonstrated an extraordinary willingness to solve problems completely—whether it involves troubleshooting, Outlook integration issues, or even recovering critical data. Their willingness to stay engaged until the issue is resolved provides a level of confidence that is increasingly rare in today’s software world.&#10;&#10;Like any long-term software platform, there are occasional technical hiccups, and at times communication with offshore support can require a little additional patience. However, these are minor considerations when weighed against the incredible affordability, depth of functionality, and level of service ACT\! consistently delivers.&#10;&#10;ACT\! is far more than just a CRM to my business—it has been a foundational operational tool for nearly 30 years. Their combination of value, reliability, and customer commitment is extraordinarily difficult to find, and I fully expect to remain a client for as long as I am in business.

-----

Pagina: 1/39\
Avanti: [Pagina successiva](https://www.capterra.it/software/133171/act?page=2)

## Link

- [Visualizza su Capterra](https://www.capterra.it/software/133171/act)

## Questa pagina è disponibile nelle seguenti lingue

| Lingua | URL |
| de | <https://www.capterra.com.de/software/133171/act> |
| de-AT | <https://www.capterra.at/software/133171/act> |
| de-CH | <https://www.capterra.ch/software/133171/act> |
| en | <https://www.capterra.com/p/175860/Act/> |
| en-AE | <https://www.capterra.ae/software/133171/act> |
| en-AU | <https://www.capterra.com.au/software/133171/act> |
| en-CA | <https://www.capterra.ca/software/133171/act> |
| en-GB | <https://www.capterra.co.uk/software/133171/act> |
| en-IE | <https://www.capterra.ie/software/133171/act> |
| en-IL | <https://www.capterra.co.il/software/133171/act> |
| en-IN | <https://www.capterra.in/software/133171/act> |
| en-NZ | <https://www.capterra.co.nz/software/133171/act> |
| en-SG | <https://www.capterra.com.sg/software/133171/act> |
| en-ZA | <https://www.capterra.co.za/software/133171/act> |
| es | <https://www.capterra.es/software/133171/act> |
| es-AR | <https://www.capterra.com.ar/software/133171/act> |
| es-CL | <https://www.capterra.cl/software/133171/act> |
| es-CO | <https://www.capterra.co/software/133171/act> |
| es-CR | <https://www.capterra.co.cr/software/133171/act> |
| es-DO | <https://www.capterra.do/software/133171/act> |
| es-EC | <https://www.capterra.ec/software/133171/act> |
| es-MX | <https://www.capterra.mx/software/133171/act> |
| es-PA | <https://www.capterra.com.pa/software/133171/act> |
| es-PE | <https://www.capterra.pe/software/133171/act> |
| fr | <https://www.capterra.fr/software/133171/act> |
| fr-BE | <https://fr.capterra.be/software/133171/act> |
| fr-CA | <https://fr.capterra.ca/software/133171/act> |
| fr-LU | <https://www.capterra.lu/software/133171/act> |
| it | <https://www.capterra.it/software/133171/act> |
| nl | <https://www.capterra.nl/software/133171/act> |
| nl-BE | <https://www.capterra.be/software/133171/act> |
| pt | <https://www.capterra.com.br/software/133171/act> |
| pt-PT | <https://www.capterra.pt/software/133171/act> |

-----

## Dati strutturati

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Italia","address":{"@type":"PostalAddress","addressLocality":"Milano","addressRegion":"MI","postalCode":"20153","streetAddress":"Via Caldera 21 Edif. E-Ala 2 20153 Milano (MI)"},"description":"Capterra Italia, il comparatore di software gestionali più vasto al mondo, ti aiuta a trovare il programma più adatto alle tue esigenze grazie alle recensioni degli utenti, al comparatore di prezzi, articoli ed infografiche semplici.","email":"info@capterra.it","url":"https://www.capterra.it/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.it/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://www.linkedin.com/company/capterra/","https://www.facebook.com/Capterra/","https://twitter.com/capterra","https://www.youtube.com/channel/UCvKN2t597g-3KQ_AQAPNXLA"]},{"name":"Act!","description":"Act! facilita la crescita delle imprese, offrendo un set di strumenti CRM collaudati e di marketing automation avanzata. Il portafoglio di Act! comprende anche Act! 365, creato appositamente per gli utenti di Microsoft Office 365 alla ricerca di una soluzione CRM semplice con funzioni di e-mail marketing integrate. Da oltre 30 anni, Act! è pioniere nel mercato delle piccole e medie imprese e offre attualmente l'elevata funzionalità, l'impareggiabile flessibilità e l'eccezionale valore che lo rendono perfettamente adatto a ogni cliente.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e6e375f2-d819-49b4-bbd0-480c0414f891.png","url":"https://www.capterra.it/software/133171/act","@id":"https://www.capterra.it/software/133171/act#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.it/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":937,"ratingValue":3.9},"offers":{"price":"30","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.it/software/133171/act#faqs","@type":"FAQPage","mainEntity":[{"name":"Cos'è Act!?","@type":"Question","acceptedAnswer":{"text":"Act! facilita la crescita delle imprese, offrendo un set di strumenti CRM collaudati e di marketing automation avanzata. Il portafoglio di Act! comprende anche Act! 365, creato appositamente per gli utenti di Microsoft Office 365 alla ricerca di una soluzione CRM semplice con funzioni di e-mail marketing integrate. Da oltre 30 anni, Act! è pioniere nel mercato delle piccole e medie imprese e offre attualmente l'elevata funzionalità, l'impareggiabile flessibilità e l'eccezionale valore che lo rendono perfettamente adatto a ogni cliente.","@type":"Answer"}},{"name":"Chi utilizza Act!?","@type":"Question","acceptedAnswer":{"text":"Act! è un software CRM e di marketing automation che consente alle PMI che desiderano crescere di espandersi. A differenza di altre offerte, Act! è l'unica piattaforma collaudata che si adatta perfettamente alla tua impresa.","@type":"Answer"}}]},{"@id":"https://www.capterra.it/software/133171/act#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Software CRM","position":2,"item":"/directory/2/customer-relationship-management/software","@type":"ListItem"},{"name":"Act!","position":3,"item":"/software/133171/act","@type":"ListItem"}]}]}
</script>
