Salesforce Marketing Cloud Account Engagement
Cos'è Salesforce Marketing Cloud Account Engagement?
Scopri Salesforce Pardot: CRM di automazione del marketing B2B molto efficiente. Pardot consente ai team di marketing e vendita di collaborare per coinvolgere gli acquirenti, concludere affari e sviluppare relazioni. La gestione dei lead di Pardot include integrazione del CRM, e-mail marketing, sviluppo dei lead, lead scoring e creazione di report sul ROI. Queste funzioni consentono ai team di marketing e vendite di collaborare per generare e qualificare i lead di vendita, abbreviare i cicli delle vendite e tenere traccia del ROI del marketing.
Chi utilizza Salesforce Marketing Cloud Account Engagement?
Se la tua organizzazione utilizza il marketing online per la lead generation, probabilmente sei un buon candidato per la marketing automation.
Hai dubbi su Salesforce Marketing Cloud Account Engagement?
Confrontalo con una delle alternative più popolari
Salesforce Marketing Cloud Account Engagement
Altre alternative interessanti a Salesforce Marketing Cloud Account Engagement
Recensioni su Salesforce Marketing Cloud Account Engagement
Sabal
Pardot for Non Profits
Giuseppe
Salesforce: qualità e garanzia di risultati
Commenti: Esperienza nel complesso molto buona vista la facilità di creare database molto ampi e ben strutturati
Aspetti positivi:
La grande capacità di immagazzinare dati e campagne, collegandole tra loro
Aspetti negativi:
Troppi rallentamenti improvvisi che bloccano il lavoro
Kate
Alternative considerate:
Pardot delivers on promises
Commenti: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.
Aspetti positivi:
The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.
Aspetti negativi:
There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.
Marek
Review by MT
Commenti: Overall, my experience with Salesforce Marketing Cloud Account Engagement was positive. The platform offered a robust set of tools for managing customer engagement and executing marketing campaigns. The ability to segment and target specific customer groups, along with the automation features, streamlined my marketing efforts and improved campaign effectiveness. The real-time tracking and reporting capabilities allowed me to measure the impact of my campaigns and make data-driven decisions. Although the platform had a learning curve and could be costly, the overall experience with Salesforce Marketing Cloud Account Engagement was excellent, enabling me to enhance customer engagement and achieve marketing goals effectively.
Aspetti positivi:
One of the things I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing customer engagement and marketing campaigns. The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging. The automation features, such as email workflows and journey builders, made it easy to create and automate multi-channel marketing campaigns. The real-time tracking and reporting functionality provided valuable insights into campaign performance, allowing me to optimize my marketing efforts effectively.
Aspetti negativi:
While Salesforce Marketing Cloud Account Engagement had many positive aspects, one thing I liked least was the complexity of the platform. As a beginner, it took some time to familiarize myself with the various features and functionalities. The learning curve was steep, and I would have appreciated more comprehensive onboarding resources and tutorials to help me navigate and utilize the platform more efficiently. Additionally, the pricing structure of Salesforce Marketing Cloud Account Engagement could be quite expensive, especially for small businesses or startups with limited budgets.
Utente Verificato
Alternative considerate:
A B2B marketing automation platform that can be easily adapted.
Commenti: Salesforce Marketing Cloud Account Engagement is a great platform for any company that wants to leverage an enterprise-grade marketing automation platform. While it may not be the best platform on the market, it can be learned and managed quickly by your existing team. You will not need a new employee to manage your marketing automation platform.
Aspetti positivi:
Salesforce Marketing Cloud Account Engagement is a Marketing Automation platform that lives within the Salesforce ecosystem. It is the best MA platform that natively integrates with Salesforce CRM.
Aspetti negativi:
As a former user of Marketo Engage, I find that Salesforce Marketing Cloud Account Engagement lags behind in terms of automations. In the past five years, there have been no significant improvements to Automations and Completion Actions. While I understand that Salesforce is advocating for the use of Flows, it would be beneficial to see some advancements in the native automation tools on the platform.
Lara
Unlocking the Power of Customer Data with Salesforce Marketing Cloud Account Engagement
Commenti: Salesforce Marketing Cloud Account Engagement has been great for me. It has helped us increase customer engagement and loyalty to a great extent.The platform's ability to be customized is a feature I adore. We have been able to develop customized and narrowly focused campaigns that have been well received by our clients and resulted in higher engagement rates. We can use the real-time data provided by the analytics and reporting features to make data-driven decisions about our marketing strategies. These features are also very helpful.The ease of use of Salesforce Marketing Cloud Account Engagement is another feature I enjoy. It is simple to use and navigate, despite having so many options and features. We were able to use the platform to its full potential and were able to get up and running fairly quickly.
Aspetti positivi:
I have to say that the most thing I like about Salesforce Marketing Cloud Account Engagement is that it gives me a complete view of how our customers are interacting with each of our channels. I can easily measure their behavior, determine which campaigns are most popular with them, and adjust our content and messaging accordingly.One personal experience that stands out is when we used Salesforce Marketing Cloud Account Engagement to run a targeted email campaign. We were able to make data-driven decisions regarding future campaigns because the analytics and reporting features showed us which emails had the highest open rates and click-through rates. It was wonderful to see how our efforts were affecting customers' experiences with our brand in real time and to know that we were making a difference.In general, I believe that Salesforce Marketing Cloud Account Engagement is a useful tool for marketers who want to increase customer engagement and loyalty.
Aspetti negativi:
To be honest, the fact that Salesforce Marketing Cloud Account Engagement can occasionally be somewhat overwhelming is the feature that I find least appealing. It can take some time to get used to using all of the features and options because there are so many of them.When we first started using Salesforce Marketing Cloud Account Engagement, one personal experience comes to mind. We had a lot of questions about how to use certain features, so we had to learn and play around a lot. It required a long time to find a workable pace, however when we did, we viewed the stage as unbelievably strong and supportive.In spite of the underlying expectation to learn and adapt, I would in any case energetically prescribe Salesforce Marketing Cloud Account Engagement to any advertiser hoping to further develop client commitment and dependability. The advantages far outweigh any minor issues we might have had.
