Mailchimp Transactional Email

"Semplice e immediato, ma limitato per quanto riguarda la gestione delle liste di database utenti"

Commenti: Mailchimp rappresenta una soluzione ottimale per una figura appartenete all'area del Marketing, ma per l'uso che ne faccio questo ha rappresentato un limite. Mailchimp offre un modo semplice per creare il layout desiderato in base alle ultime preferenze in fatto di trend grafici.
Come ho accennato, i dipendenti con meno o senza alcuna esperienza con gli strumenti di marketing digitale possono lavorare facilmente con Mailchimp, e il mio e altri reparti sono stati coinvolti nell'utilizzo per i propri scopi.
Abbiamo iniziato con il piano a pagamento Essential con pagamento mensile: davvero conveniente dato che siamo all'inizio della creazione di un database di email marketing.
La segmentazione dell'audience viene eseguita dai tag e questo aiuta a personalizzare l'esperienza dei lettori. La mia esperienza è stata carente perché la piattaforma potrebbe fornire modi aggiuntivi per testare le e-mail, soprattutto quando i server di posta elettronica aziendali hanno restrizioni quando nell'oggetto dell'e-mail è presente la parola "test".

Vantaggi: L'aspetto che ho apprezzato maggiormente di MailChimp è che è dotato di un Editor WYSIWYG molto facile da usare, che permette a una persona non tecnica di ottenere layout di ottimo livello. Non si è obbligati a costruire la mail, ma ci sono molti template di posta elettronica ottimizzati per i dispositivi mobili. Molto più efficiente e veloce della codifica manuale, anche se è meglio conoscere un po' di HTML per gli interventi di finezza.

Inconvenienti: L'invio è ristretto sostanzialmente a un unico database: la segmentazione dell'elenco è piuttosto semplice, con filtri di base.

"Good value for money, the perfect tool for small-medium size companies"

Commenti: I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.

Vantaggi: Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.

Inconvenienti: It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

"Great for email marketing campaigns for small business"

Commenti: Mailchimp is probably one of the best ways to get started with your email campaigns. The free version is a great way to try it out and start building your base. I'll be upgrading to a paid plan soon so I can take advantage of more automations.
Thanks to the free plan, I've been able to see how useful it can be and get started with very little risk.

Vantaggi: It is easy to setup your basic email campaigns to help get your email marketing started for your small business. The templates help you get all the information you need and generally it is a step by step process.

Inconvenienti: If you want to get into any real detailed marketing, you'll need to know what you're doing. While they do have good documentation, you'll need to dig in or hire a professional to handle it for you. The Customer Journey is a new addition that is really nice, but not 100% reliable yet. We’ve had to revert to regular campaigns a few times due to Journey failures. That said, Mailchimp support was very helpful and determined to work with their developers to create long term fixes.

"Great, while we had it!"

Vantaggi: I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.

Inconvenienti: Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.

"Benefits of Mail Chimp Transactional Emails"

Commenti: Overall my experience has been pleasant and supportive for the non profit I work for. We will continue to use this company because they are always updating and making things better for its users!

Vantaggi: Ease of building the template with examples in the Mail Chimp database gave me a great understanding of how to create graphics that would better align with the trends of today and how to better communicate with my donor base. Sometimes starting from scratch is intimidating but the support staff is very helpful and available.

Inconvenienti: Sometimes navigating where a campaign / eblast / structure is setup within the database can be tricky. Begin reading about the different setups within the database before building. I like to generate one look and duplicate for future endeavors. Sometimes I had a hard time locating the original in my Mail Chimp base.