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Marvia
Cos'è Marvia?
Marvia è il punto di partenza per le soluzioni di gestione del marchio intelligenti. Questo software consente alle organizzazioni di controllare il proprio materiale di marketing a livello centrale, quindi di pubblicarlo a livello locale. Personalizzato e con il giusto contenuto. Questo è il modo per consentire alle aziende di ottenere di più dai propri marchi. Marvia rende il marketing accessibile a tutte le persone della tua organizzazione.
Chi utilizza Marvia?
Il suo mercato di riferimento può essere suddiviso in due aree principali: 1) Franchising e/o rivenditori locali, ad es. Domino's Pizza, Carl Zeiss 2) Grandi società, ad es. PostNL, BAM
Hai dubbi su Marvia?
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Marvia
Recensioni su Marvia

Marvia software marketing automation platform
Aspetti positivi:
This software really helped oour business to semplify our marketing automation platform
Aspetti negativi:
For now we are completely satisfied of our choice
Alternative considerate:
The Perfect Tool to Strengthen Your Branding
Aspetti positivi:
We are a network of hostels with more than 50 hostels across Canada. We changed our branding more than two years ago and, since then, we have had great difficulty monitoring the brand assets across the country. However, Marvia's installation in our hostels has solved this problem quite quickly. Moreover, the customer experience provided by the team is outstanding. Our customer success manager, Maarten, has always been very proactive and has answered all our questions with kindness and rapidity. The integration has been easy and smooth!
Aspetti negativi:
Marvia's integration can sometimes be quite tricky and difficult, but the team's professionalism and expertise make it easier.
Create and share with Marvia!
Commenti: The Marvia team really excels in client service.
Aspetti positivi:
The structured overviews and the possibility to share our creations with the client works very nice!
Aspetti negativi:
Creating the templates takes a little bit of time. Keep in mind the timeframe when implementing templates.
Helpful tool, great customer service
Commenti: The most positive thing about having launched Marvia is that our colleagues now became visual designers themselves, giving them the opportunity to create flyers and posters within a short time.
Aspetti positivi:
Marvia gives us the opportunity to create visuals, flyers and posters without hiring a visual designer. The software is easy to use - even for less digitally skilled colleagues.
Aspetti negativi:
We sometimes experience little bugs within the software. However the people at Marvia are always willing to solve problems. Their customer support is outstanding: fast, friendly, supportive en they're thinking along.
Risposta di Marvia
4 anni fa
Hi Carlijn, thank you for your kind review! We're really happy to hear that you're enjoying our usability and customer support. Please do not hesitate to get in touch if you require anything. Best wishes, Marvia.
Marvia Review
Aspetti positivi:
The Marvia support team excels in their dedication. They consistently work hard to ensure positive experiences for both our company and our franchisees. While there have been instances where we faced limitations in the template studio's functions, the support team consistently steps in to assist us in achieving our desired creative assets. Marvia is continually improving its product, and I've seen impactful updates and features that enhance the user experience. One notable improvement is the transition from the classic admin view to the new, more organized admin view. Additionally, they've incorporated additional functions into the template studio, such as the ability to replace files when designs need updating, eliminating the need to create a new template.
Aspetti negativi:
The new admin view and template studio are still in their early stages, and there are certain functions that have not been implemented yet. This hinders our capacity to independently configure some of our templates and also restricts our ability to have complete control over the appearance of our custom templates without the need to contact support.
Seeing Marvia work very well in the field!
Commenti: We have a great collaboration with Marvia. The people speak a normal language, they help when needed and solve issues when they occur. They sit next to you as a partner, not like a software supplier.
Aspetti positivi:
Easy to use Their customer success helps amazingly well Communication with the company Time-to-market
Aspetti negativi:
Like with every new piece of software, it's always a bit of a struggle to get to hang of it in the beginning. Luckily the people at Marvia helped us finding our way.
Risposta di Marvia
4 anni fa
Hi Juriaan, thanks for the kind words! We are pleased to hear that you see us as a valuable partner. We appreciate our collaboration to help businesses grow faster togetherbest wishes, Marvia.
Improving local marketing campaigns
Commenti: We have benefitted in a great way by using Marvia, but I believe there are still a lot more benefits to gain and Marvia is always working with us to see and understand how we can gain those benefits.
Aspetti positivi:
The software enables us to provide our franchisees the possibility to develop local marketing activities and campaigns, while the HQ is able to control the quality of the designs that are being used locally without costing to much time. In addition, the ordering and distribution process of materials for national campaigns is completely automated and offers a lot possibilities for personalization to franchisees.
Aspetti negativi:
In the beginning I did not really like the user interface, but that has been updated in the meantime and looks very nice right now and is always subject of constant improvements.
Perfect branding tool
Commenti: Thanks to Marvia's template tool we were able to make sure that our locations don't put up homemade A4's anymore. All communication, mostly posters, is now all in Stayokay branding. Besides the fact that this is nicer to look at, it also gives the professional feel we were looking for. There is a consistent representation of the Stayokay brand. In addition, our hostels can now also work quickly. They are no longer dependent on a designer. They can immediately log in themselves and start working with the templates. This way they can create and print a poster themselves within 15 minutes.
Aspetti positivi:
- Easy to use - Lot's of possibilities - Flexible in making changes to templates - Great way to make branding more visible - Amazing customer service
Aspetti negativi:
- Complex templates are sometimes hard to implement
the oil in the machine
Commenti: personalizing all kinds of functionalities
Aspetti positivi:
very friendly to use. Ease to use and a lot of features
Aspetti negativi:
I like all features. I can't mention anything that is not useful
Risposta di Marvia
4 anni fa
Hi Mike, thanks for your kind review! We are delighted to hear that you're enjoying our usability and features! Please do not hesitate to get in touch if you require anythingbest wishes, Marvia.
Marvia FR review
Commenti: Not easy to us at first but found out to be intuitive.
Aspetti positivi:
It makes the orders easy for our franchisees.
Aspetti negativi:
I don't like the way the export/excel and files are given to us.
Risposta di Marvia
2 anni fa
Hi Prescilla, Thank you so much for your feedback and great to hear that we can help to streamline the order process for the franchisees. The team is currently working on building a self-service export module. I will ask your CS agent to inform you when the feature is test-ready. Happy 2023!

Herramienta muy útil para el Marketing
Aspetti positivi:
Marvia es una solución muy interesante cuando se requiere herramientas eficientes para el Marketing. Su plataforma es fácil de usar y se basa en módulos, lo que te permite crear una plataforma de marketing personalizada y adaptada a tus requerimientos.
Aspetti negativi:
Me he topado con algunos errores mínimos, sin embargo estos se resolvieron sin complicaciones. La plataforma de Marvia aún requiere de algunas mejoras, pero ante esto ellos siempre están mejorando constantemente.
Fijne software!
Commenti: Fijn dat de ontwikkelaars van Marvia meedenken en helpen het product te optimaliseren en verbeteren. Hierdoor sluit het nog beter aan bij de wensen van onze organisatie. Door de toepassingen van Marvia kunnen we sneller werken en worden er minder fouten gemaakt. De processen en verantwoordelijkheden zijn voor alle gebruikers helder. Als afdeling MC kunnen we de rest van de organisatie beter faciliteren.
Aspetti positivi:
Voor de "gebruikers" werkt het heel fijn en overzichtelijk. Niet ingewikkeld en weinig poespas. Iedereen kan hiermee werken.
Aspetti negativi:
De software is voor de "admin" gebruikers toch iets ingewikkelder in gebruik. Je moet er even induiken om het onder de knie te krijgen.
Risposta di Marvia
4 anni fa
Hi Jasper, Thank you so much for your review! We are happy to hear that your company can work faster with fewer errors thanks to Marvia. We are currently working on a redesign of the admin to increase usability. Please do not hesitate to get in touch if you require anything. Best wishes, Marvia
Alles op het gebied van lokale marketing in één platform
Commenti: Marvia is een fijne partij om mee samen te werken. Sinds een aantal jaar maken we gebruik van het Brand Portal, een uitkomst op het gebied van lokale marketing! Hiermee besparen we niet alleen veel tijd, maar weten we ook zeker dat de uitingen volledig in lijn zijn met onze huisstijl. Zeker in een franchiseorganisatie erg belangrijk! We zijn erg tevreden over de dienstverlening die Marvia ons biedt. Er wordt proactief gecommuniceerd over ontwikkelingen en het team denkt met je mee bij complexe vraagstukken.
Aspetti positivi:
Eenvoudig in gebruik: onze gebruikers kunnen gemakkelijk en snel alle informatie vinden die zij nodig hebben om aan de slag te gaan met hun lokale marketing. Verder is Marvia altijd in ontwikkeling, waardoor het platform altijd actueel blijft.
Aspetti negativi:
Het implementeren van nieuwe templates gaat niet altijd even snel. Daarnaast ervaren we soms kleine bugs in de software. Gelukkig is het team van Marvia wel altijd bereid om mee te kijken om ervoor te zorgen dat problemen z.s.m. opgelost worden.
Alternative considerate:
Essentiele software voor merkconsistentie en het eenvoudig delen van assets
Aspetti positivi:
- Tijdwinst: de software levert tijd op omdat klanten zelfstandig assets kunnen opzoeken en downloaden- Eenvoudig in gebruik: het is makkelijk om assets te uploaden, pagina's aan te passen en te stylen naar wens- Volledig te customizen: dit touchpoint moet volledig on-brand zijn en dat is mogelijk met deze software.- Extra modules: met de marktingkalender en best-practise modules kunnen we klanten informeren en inspireren- Goede communicatie: prettig contact met accountmanager(s), eventuele problemen worden snel en accuraat opgelost
Aspetti negativi:
De admin/back-end zou wat gebruiksvriendelijker mogen, maar ik weet dat Marvia hier mee bezig is en al gedeeltelijk in bèta heeft uitgerold.
Betrouwbare partner in merkontwikkeling
Commenti: Niet de software, maar dat door drukte af en toe een template er tussendoor schiet. Echter lost men, als dit eens een keer voorkomt, het spoedig op.
Aspetti positivi:
Bij het uitrollen intern van een sterkere merkstrategie is de software en ondersteuning van Marvia een belangrijke fundering.
Aspetti negativi:
Niet elke optie sluit aan bij een specifiek bedrijf, maar hier is vaak een goede oplossing voor te vinden.
Risposta di Marvia
2 anni fa
Hi Micha, Thank you so much for your feedback and great to hear that Marvia is your reliable partner in brand development. Please let us know if you bump into any specific extra needs for an effective roll-out of brand strategy internally. Happy 2023!
DealerTeam
Aspetti positivi:
Het gemak om een product aan te maken en live te zetten.
Aspetti negativi:
Het gevoel dat wij niet optimaal gebruik maken van de software. Of dat de software niet geschikt is voor hetgeen wij ermee willen doen / bereiken.
Risposta di Marvia
2 anni fa
Hi Aniek, we're really sorry to hear that you're not completely satisfied with our product. Our customer success team will reach out to you to see how we can help you get more out of our software to increase your satisfaction. Please do not hesitate to get in touch if you require anything. Best wishes, Marvia.
Marvia helpt om campagnes volgens huisstijl te creëren
Commenti: Als marketingafdeling ben je minder tijd kwijt aan het los opmaken van advertenties, folders, flyers, brochures doordat je hiervoor templates kan laten bouwen in Marvia. Hierdoor kunnen franchisenemers zelf hun marketinguitingen opmaken volgens de huisstijl.
Aspetti positivi:
Alle marketinguitingen die je wilt creëren kun je onderbrengen in Marvia waardoor ze volgens de huisstijl opgemaakt kunnen worden door je franchisenemers.
Aspetti negativi:
Templates bouwen kost tijd en er zitten limieten aan de opmaak van templates, vooraf moet je dus duidelijk hebben wat je wilt hebben in een template.
Risposta di Marvia
2 anni fa
Hi Marlène, Thank you so much for your feedback and great to hear you like that franchisees can create content within brand identity. We are finalizing a new feature for creating templates, which will speed up the process a lot. — best wishes, Marvia.
Bedrijf dat mee denkt en groeit
Commenti: We zijn altijd bezig met groeien en vernieuwen van onze producten, dit past goed bij Marvia. We krijgen veel nieuwsupdates van Marvia met verschillende nieuwe dingen, zoals de QR code genereren. Dit zijn leuke nieuwe updates die wij als bedrijf goed kunnen gebruiken.
Aspetti positivi:
De grootste pluspunt is dat de FO's nu hun eigen producten kunnen klaar maken doormiddel van de 'makkelijke template'. Voor ons een makkelijke manier om onze huisstijl te bewaken en hierdoor te groeien als bedrijf en merk.
Aspetti negativi:
Volgens mij is het is niet te zien hoevaak iemand een product download, dit geldt vooral met producten voor het buitenland. Hierdoor kunnen we lastig inschatten wat het buitenland het meest gebruikt.
Gebruiksvriendelijke software
Commenti: Altijd erg behulpzaam en reageren snel! Een feedbackpunt: het zou fijn zijn als het maken van templates sneller gerealiseerd kan worden. Soms gaan hier meerdere weken overheen.
Aspetti positivi:
De software is erg makkelijk in gebruik . Met de software kunnen onze vestigingen zonder onze marketinghulp POS opmaken voor het organiseren van een event. De software heeft ons veel werk uit handen genomen.
Aspetti negativi:
Regelmatig loopt de software vast of werkt een template niet zoals het zou moeten. Dit levert ons soms extra tijd op die ons juist eigenlijk bespaard zou blijven door het gebruik van de toolbox.
Risposta di Marvia
2 anni fa
Hi Amber, Thank you so much for your feedback, and great to hear you find our software user-friendly. We are finalizing a new feature for creating templates, which will speed up the process a lot. — best wishes, Marvia.

Fijn programma incl. prettige klantenservice
Commenti: Zoals ik al heb aangegeven is de klantenservice erg prettig. Je wordt vaak direct geholpen en dat is in deze markt erg belangrijk, want tegenwoordig heeft alles haast ;)
Aspetti positivi:
Het is erg prettig dat het op een logische manier is opgebouwd. Hierdoor is het snel te leren. En mocht je toch iets niet snappen dan staan ze bij Marvia direct klaar om je een handje te helpen.
Aspetti negativi:
Helaas duurt het uploaden en aanmaken van producten soms langer, wat het minder prettig maakt om nieuwe producten aan te maken. Ook merk ik dat het geen optie is om meerdere producten tegelijkertijd aan te maken, omdat er op de één of andere manier toch gewacht wordt op dat het andere product volledig is geupload.
Quick support and proactive organisation
Commenti: Proactive organisation which works along the needs of their customers.
Aspetti positivi:
The software can be implemented in different ways within the company aligned with your own needs. We use for example the webshop, a databank and the contenteditor. If there are any questions, they have a quick response time and are open to help you out.
Aspetti negativi:
Marvia is open to feedback and focused on their customers needs. Therefore, the elements we like the least are in development at the moment in order to improve them.
Very helpful solution for our business
Aspetti positivi:
Marvia offers us a digital one-shop-solution that gives us high flexibility and overview. In the backend we have the possibility to adopt store Information very easily. This perfectly fits our needs. Orders with the option of an integrated postal distribution to pre defined areas in certain weeks are also possible as well as the Integration of external service providers.
Aspetti negativi:
The System is build on a pre-defined structure which we have to use. But as the customer support is really great here, we always have the option to develop it further to adopt it more and more to our business requirements, today and in the future.
Saving time and resources
Commenti: After years of finding the right solution for the ever growing amount of production time for our brochures, we found the right partner in Marvia. They've worked with us to develop a fitting system, that saves us about a day's worth of work per brochure (without adding too much extra time on the side of the people who produce our brochures now). Marvia is a friendly company where you don't feel like just one of many customers.
Aspetti positivi:
By using the Outliner tool, we are saving a lot of time by letting the people in the field produce their own brochures, and us doing the final check, instead of the other way around. This frees up time for us to do other projects.
Aspetti negativi:
The system is too inflexible when it comes to grids, and it would be great if you could have one base layer with languages on top, instead of having to do changes for each language separately.
Mooi product
Aspetti positivi:
Alles is overzichtelijk voor alle gebruikers en makkelijk om mee te werken.
Aspetti negativi:
Bij het bestellen moet er eerst opgeslagen worden en dan een PDF gemaakt worden. Die stappen werken voor sommige mensen wat verwarrend omdat ze bij stap 1 al denken dat ze kunnen bestellen.
Risposta di Marvia
4 anni fa
Hi Leonie, Thank you so much for your feedback and great to hear you like the usability for users. We will flag the PDF issue to our customer success team. Best wishes, Marvia.
Great corporate identity tool
Commenti: With the use of Marvia we have more options to work with our corporate identity.
Aspetti positivi:
We are right now developing with Marvia the environment with more desired products or features. That's exciting.
Aspetti negativi:
I don't have a good answer to this one.
Risposta di Marvia
4 anni fa
Hi Petra, Thank you for your feedback. Great to hear you like our brand management tools. Please do not hesitate to get in touch if you require anything. Best wishes, Marvia.