--- description: Scopri le funzionalità di Oracle Marketing, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Oracle Marketing - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per marketing automation](/directory/6/marketing-automation/software) > [Oracle Marketing](/software/140450/oracle-marketing-cloud) # Oracle Marketing Canonical: https://www.capterra.it/software/140450/oracle-marketing-cloud Pagina: 1/3\ Avanti: [Pagina successiva](https://www.capterra.it/software/140450/oracle-marketing-cloud?page=2) > La soluzione Oracle Marketing Cloud consente di automatizzare i contenuti di social marketing, targeting, segmentazione e gestione dei potenziali clienti. > > Conclusione: valutazione di **4.1/5** stelle assegnate da 51 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Oracle Marketing? Per esperti di marketing. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.1/5** | 51 Recensioni | | Facilità d'uso | 3.7/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 3.9/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 3.3/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.1/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Oracle - **Area geografica**: Chicago, USA - **Anno di fondazione**: 1977 ## Contesto commerciale - **Prezzo di partenza**: 2000,00 USD - **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Windows (desktop), Android (mobile) - **Lingue supportate**: inglese, tedesco - **Paesi disponibili**: Australia, Canada, Cina, India, Regno Unito, Stati Uniti ## Funzionalità - A/B Testing - Automazione del marketing - Email Marketing - Gestione della campagna - Gestione di potenziali clienti - Lead Qualification - Marketing multi-canale - Monitoraggio degli utenti di siti web - Pagine di destinazione/Moduli web - ROI Tracking - Segmentazione ## Opzioni di supporto - Assistenza telefonica - Chat ## Categoria - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) ## Categorie correlate - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Software per la gestione delle campagne](https://www.capterra.it/directory/30012/campaign-management/software) - [Software di social media marketing](https://www.capterra.it/directory/30781/social-media-marketing/software) - [Tool per networking](https://www.capterra.it/directory/10043/social-networking/software) - [Piattaforme per videoconferenze](https://www.capterra.it/directory/30075/web-conferencing/software) ## Alternative 1. [Instagram](https://www.capterra.it/software/210721/instagram) — 4.7/5 (5147 reviews) 2. [Wix](https://www.capterra.it/software/169007/wix) — 4.4/5 (10619 reviews) 3. [Google Ads](https://www.capterra.it/software/213339/google-ads) — 4.4/5 (1006 reviews) 4. [Publer](https://www.capterra.it/software/177145/publer) — 4.8/5 (907 reviews) 5. [Brevo](https://www.capterra.it/software/132996/brevo) — 4.6/5 (3413 reviews) ## Recensioni ### "Oracle Marketing Cloud" — 4.0/5 > **Mark** | *5 dicembre 2018* | Prodotti tessili | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software. > > **Inconvenienti**: The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me. > > Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc.. ----- ### "Robust bill pay program" — 5.0/5 > **Kathy** | *24 febbraio 2025* | Medicina veterinaria | Tasso di raccomandazione: 6.0/10 > > **Vantaggi**: Ease of submitting expense reports for multiple users, robust reporting for bills paid > > **Inconvenienti**: Nothing once robust training was rolled out, can be a complicated program with many different functions > > Used daily for bill pay/expense report tracking ----- ### "Advanced but hard to use" — 3.0/5 > **Utente Verificato** | *16 maggio 2022* | Software informatici | Tasso di raccomandazione: 5.0/10 > > **Vantaggi**: Oracle's CX suite is extremely flexible (not to mention powerful) in its capabilities and suite of tools to allow any enterprise client to execute advanced campaigns. -The interface got a lot better and easier to use - once set up, creating email campaigns is pretty easy - advanced reporting > > **Inconvenienti**: Oracle's CX suit is extremely robust but very complex, hard to integrate and very expensive to maintain. it will take the average team at least 3-4 months just to get the basics, so getting things up and running and doing advanced marketing campaigns in it is nothing short of a marathon (with high costs involved) however, as the backend is still old in some of the tools it's still a bit clunky even with it's relatively new interface ----- ### "A robust marketing automation tool for streamlining digital marketing and contact management" — 4.0/5 > **Utente Verificato** | *13 giugno 2018* | Software informatici | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system. > > **Inconvenienti**: The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report\! How is that possible for an enterprise-level software? > > Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions. ----- ### "Oracle Marketing Cloud: A Full fledge marketing automation solution" — 4.0/5 > **Raghu** | *13 marzo 2019* | Ingegneria meccanica o industriale | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: Seamless integration with third party tools like Dynamics, sales force. Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot. Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content. > > **Inconvenienti**: Reporting feature can be improvised. Customer support can be improved. > > We use it for our marketing automation needs, mainly lead scoring and email marketing. ----- Pagina: 1/3\ Avanti: [Pagina successiva](https://www.capterra.it/software/140450/oracle-marketing-cloud?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/140450/oracle-marketing-cloud) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dati strutturati