Prezly

Recensione Prezly

Aspetti positivi:

L'app ha una GUI chiara, intuitiva e molto user-friendly e minimal.

Aspetti negativi:

L'applicazione spesso non si aggiornava in maniera rapida rispetto alle proposte effettive.

A Great Alternative To Email Blast Systems

Commenti: The team is supportive and helpful and customer service is top notch.

Aspetti positivi:

I had been sending out press releases for years using Constant Contact and iContact but was introduced to Prezly by a business associate. I think it is a great option to manage all PR contacts on multiple lists, tag them by media type or client, set up newsrooms, add in photography and blast out. You can also track who is opening your releases and pitches.

Aspetti negativi:

Some of the features don’t really work like seeing who is clicking through to a client website or who has opened pitches but I am sure they are working on that.

Great customer service team

Commenti: Pretty good so far; we renewed for a 2nd year.

Aspetti positivi:

Great support team, quick to react and have solved a number of problems in a timely fashion.

Aspetti negativi:

Sometimes the contacts don't display which magazine they are connected with and I need this when selecting titles for distribution.

Good product for email marketing, pitching and for media professionals

Commenti: It's great and easy to wrap your head around. Support staff is also very efficient and responsive.

Aspetti positivi:

It's user-friendly, easy to get around and navigate, as well as to train people to use even if they are new to the platform

Aspetti negativi:

lack of customisation in layout for the newsroom, compared to something like the newsroom offerings on Releasd, which offers more brand-specific customisation, a coverage reporting template would also be really helpful

Prezly is the easiest solution to manage press and bloggers data

Commenti: For now on, I'm only using Prezly as a database (not as a way to send press releases). Why is it so?
Because I still miss some functionalities to be able to do so.
We're working as a team on different client, and sometimes, I'd like my colleagues to have a look at the list of journalists/bloggers I selected. With Prezly, it is not possible to save a list, make comments and tracked adaptations.
I also miss a place to put the unique visitors/month for a blog (not ideal to use the comments sections).
Anyway, Prezly is really easy to use! Everything is logical and well designed.

Indespensible tool for our Game Press Releases

Commenti: The support team has always been kind and swift with replies. When given feedback on the tool, they almost always get to work with implementing it as soon as possible and using Prezly makes my life a lot easier.

Aspetti positivi:

- Much less likely to end up in spam than other mailing tools - great Open/click rate tracking - smart way to deal with bounced contacts (tries it, if success: counts, if not: not counted towards the open/click) - their Press page works great (with multilingual toggle and good overview of previous press releases) - they just added a new update that automatically fills in a ton of stuff when adding new contacts, based on the domain (makes it much easier and saves me time) - easy to filter among contacts

Aspetti negativi:

Not a lot of freedom in formatting press releases (eg: align left on an image) there are some formatting steps that just work better in Mailchimp. there is a coverage logging tool, but it requires too many manual inputs. would have been nice if contact person, publishing date etc were all filled in automatically.

Best in class for PR distribution

Commenti: Overall: just a great experience. Prezly is the Rolls Royce of PR platforms. ;-)

Aspetti positivi:

Prezly is incredibly user-friendly. It is probably one of the best PR tools out there, offering great customizability in its features, a lot of options for tailoring press releases, campaigns, newsrooms etc to your personal needs. Many option to ensure continuity in branding. But the very best part is the incredible customer support. The Prezly team is VERY responsive and is generally just great in tackling problems head-on. They are super transparent and will always come back to you with a solution.

Aspetti negativi:

The only thing that is a bit of a hurdle for Prezly is the pricing. Even though you get incredible value for money, rates can be quite steep for companies on a tight budget. Other than that: no downsides.

A powerful no-nonsense tool for effective PR-work

Commenti: A powerful no-nonsense tool for effective PR-work

Aspetti positivi:

It's robust, easy to use and provides me with essential tools to go along my daily work as a press officer. Prezly meets my demands perfectly and I'm hoping to see it evolve even further. Excellent customer support and library for inspiration.

Aspetti negativi:

I believe there are still a ot of possibilities when it comes to analytics.

Love Prezly

Commenti: It's a very intuitive design and they are constantly improving their offering. It's super easy to get help too. Also, they take their clients' suggestions and actually implement them. It's a very impressive company.

Aspetti positivi:

It's a very easy to use system with AMAZING customer support.

Aspetti negativi:

I like pretty much everything. We've really enjoyed using it for many years now.

Amazing CRM Platform

Commenti: We've been using prezly for years and it is a tool I would recommend wholeheartedly

Aspetti positivi:

It is very easy to use and the CRM combined with the newsroom function is invaluable

Aspetti negativi:

It can take some time to upload a large amount of contacts

Easier with Prezly

Aspetti positivi:

send press releases, having all the data to contact people who might have missed the story, managin my database and more

Aspetti negativi:

I would like having a better penetration rate for my campaign sendings

Recommended!

Commenti: An intuitive and easy to use press platform with quick and helpful support.

Aspetti positivi:

+ Intuitive interface + Fast support + Easy multi-language support + Tagging system for contact segmentation + After creating a press release, it's quick and easy to create a mailing based on it

Aspetti negativi:

- Would be nice to have more customization options in site themes

Amélioration future

Aspetti positivi:

I like the ease of use, everything is clearly visible to all my clients. I use it daily to update my contact list

Aspetti negativi:

in terms of layout, I would like a little more flexibility. for the contacts, the influencers, I would like to have more visibility on their profile and that is updated live

Prezly review

Commenti: Very positive experience:
- Easy to use and set up press campaigns.
- Great support team in case of questions of bottle necks.

Aspetti positivi:

- Easiness of usage - Great support team

Aspetti negativi:

None (at the moment)

Simple, user-friendly and fully customizable.

Commenti: It is my all-in-one tool for my daily work.Being in sync with my whole team, we rely a lot on prezly to share contacts and communications.It definitely makes work much easier.

Aspetti positivi:

Prezly makes my communications work easier. I love their story editor because I can customize it for each of the brands I work with, plus we get constant updates that improve the quality of the work.

Aspetti negativi:

Some contacts who have requested to stop receiving emails continue to receive them. Maybe I would just ask them to adjust that.

Prezly user 5+ years

Commenti: Very positive, would definitely recommend the software to others.

Aspetti positivi:

What I like most about Prezly is its user interface, which is really user friendly. I also like the structure, for instance, you can see clearly the split between Contacts - Stories - Campaigns - Coverage sections, and you know exactly what you are supposed to do in each section. Populating the contacts is straightforward. Building press releases also takes minutes. One of the key benefits is Prezly's support team. You can just use the live chat option and somebody will always be there to respond your question and help.

Aspetti negativi:

The only thing I would suggest to the Prezly team is to maybe experiment a bit less with the press release builder function ;) some of the updates are really good and some of the layout changes I feel are unnecessary. As they say, if something isn't broken why to fix it? :)

Prezly lightens my load

Commenti: We are saving time by using Prezly, we are distributing huge files without worries of them bouncing back and we are easily targeting the right audience by using Prezly.
We have used Prezly for more more than 3 years now and we are happy with the service as well as the support from the team.

Aspetti positivi:

I use various features on Prezly but of these, the most impactful ones are the media tags, email campaigns and emailer open rate reports. Gone are the days when I would have to pitch to each and every journalist on my contact list via email. Prezly has lightened my load by creating tags that I use to send timely, relevant content to very specific journalists interested in a particular subject rather than spraying and praying the content will be used. Prezly has also helped to send bigger multimedia files at once including videos, audio, photographs, press releases, or graphics without worrying about the size of the file. You cannot do this with emails, hence Prezly has come in handy. To add a cherry on top, Prezly gives reports on how an email campaign was received by the recipients. This helps me follow up with journalists who will have opened the campaign with much confidence and ask if they will publish the content or if they are interested in getting more information or doing interviews.

Aspetti negativi:

I have not personally worked with segments much, so it's one area I would love to try out at some stage. I have also often asked if there is a way Prezly can have an all-in-one package where they also offer media monitoring for the emailers we send out in terms of the actual coverage from media outlets. The reason is that it becomes costly for us to then source out the media monitoring service to another company, but if Prezly can have this service as well that would be appreciated.

Prezly is a PR solution from novice to pro.

Aspetti positivi:

Being able to add stories is one thing, but to add video or pictures to your story is a game changer.

Aspetti negativi:

I’m all about organization. That means utilizing categories to help flow is necessary, but categories are not available on the first tier level plan of newsrooms. Instead I have to come up with other ways to make categories within a program that makes them. It adds time to the process.

Prezly knows what PR is

Commenti: the current features are fairly effective for successful PR campaigns and the cost is fairly
reasonable. The backing of support team too is satisfactory.

Aspetti positivi:

the contacts building feature of Prezly is fairly modern and effective for a PR platform. Plezly have understood the importance of this feature (after all communications are with and for people who are our potential customers) and have given a lot of weight on building a profitable client base. Building relationships with the right contacts eventually leads to broadening the client base through references by existing contacts. Its good that Prezly have identified the importance of this fact. The media management feature too is creatively incorporated to publish and share effective and attractive press releases. Ability to create personalized multimedia pitches and campaigns, news rooms etc. are all features what are expected of a PR platform and Prezly have professionally incorporated them in order to conduct awareness campaigns among our prospective clientele thereby maximize our sales revenue.

Aspetti negativi:

doesn’t see any feature that we dislike, however in time with the help of customer suggestions many additional features will evolve for the benefit of the users.

Prezly earns you more media (closes more deals) and keeps your clients happy.

Commenti: Prezly makes it easy to pitch EVERY DAY. The service is second-to-none and vastly better than the previous product we switched from.

Aspetti positivi:

Prezly is a CRM sales tool for media outreach - I earn more media / close more deals. It is intuitive, the user experience is thought through very well, the campaign reporting function saves me time by showing me which media has engaged with my pitches so I don't waste time following up on the media who haven't, and functions well on mobile devices.

Aspetti negativi:

My team has not encountered any problems in our 2+ years using Prezly. I would like to see Prezly develop a coverage recap tool.

Best software out there!

Commenti: I only wish I had discovered it sooner!

Aspetti positivi:

So easy to use. After 20+ years using ACT!, making this change was the best decision I ever made!

Aspetti negativi:

There are no con's to using Prezly... Not one.

Prezly makes my business function

Commenti: Since we signed up for Prezly, I’ve spent time giving feedback to their product development team and they’ve been great at implementing features, squashing bugs, and making improvements.

Aspetti positivi:

My company provides media relationship services to several clients, including a large electronics manufacturer. We use Prezly all day, every day. We track coverage, send out press releases (with galleries and embedded videos and downloads), we make pitches, we track addresses and changes to staffing in the media. We would not be able to function as well without Prezly—we’d have to cobble together several other services to get most of the features.

Aspetti negativi:

We’d like to see them add a coverage tracking reporting system, but know they’re working on it as part of their long term goals.

Great platform for PR trainees, students and seasoned professionals alike.

Aspetti positivi:

We were searching for a platform we could work with in order to teach our students how to write press releases in the social media ages. Such was the largely negative response that we received from Prezly's competitors that I funded my own simple app. Then Prezly came along and they recognised that our students could well be customers of the future. Prezly is intuitive, comfortable to use and extremely powerful as a one stop PR shop. Support is excellent. Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised. I have no hesitation in recommending Prezly to any forward thinking PR agency or indeed trainer like myself.

Aspetti negativi:

At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts. Otherwise spamming hundreds of contacts is simply unethical and doesn't work as a tactic anyway. Possibly it could be improved with a press release template wizard and maybe the equivalent for feature/blog writing. What is for sure that the team listens and acts. So I am sure these features will come on board eventually if enough of us request them.

Prezly - an essential feature for media database management

Commenti: - long-term experience with the software (over 5 years)
- happy to see a Belgian startup grow up to an international platform
- very user-friendly interface - it's almost self-explicatory
- very responsive client service team - you can easily reach out via chat and they really react fast
- constant developments and improvements make Prezly's added value increase with each new release

Aspetti positivi:

- great overview of data per contact, easy to update with new info - in general a very user-friendly interface - very responsive client service team

Aspetti negativi:

- lack of personalisation options when sending stories out, however this improved a lot with the new story editor - when merging two contacts, it's not always clear which info will be kept

Prezly

Aspetti positivi:

I started use Prezly 5 years ago and since that day, my working life has literally changed! I work on pr and media relations. I use Prezly everyday and it gives me the opportunity of managing contents and relations in a very effective way, saving a lot of time. I really appreciate the continue work in developing the system in order to find always new solutions for improving the platform. I highly recommend it!

Aspetti negativi:

I have to admit that there is nothing i would change or that I don't like . The Prezly team always work to improve the platform and they are always open to listen users feedbacks.