Chi utilizza Buffer?

Lo scopo è servire un'ampia gamma di mercati tra cui quelli di editori, team di start up di livello intermedio, organizzazioni non-profit, istituti di istruzione superiore, società sportive, attività di e-commerce, freelance, imprese e grandi aziende.

Cos'è Buffer?

Buffer è un'intuitiva piattaforma ottimizzata di social media management usata con fiducia da marchi, imprese, agenzie e privati per favorire il coinvolgimento e ottenere risultati significativi sui social media. È disponibile una suite di prodotti per la pubblicazione, il coinvolgimento, l'analisi e la collaborazione di gruppo. Questi prodotti vengono valutati e perfezionati attentamente per aiutare gli addetti al marketing e i team dei social media a lavorare in modo più efficiente ed efficace.

Dettagli su Buffer

Buffer

https://buffer.com

Fondata nel 2010

Panoramica dei prezzi di Buffer

Buffer dispone di un piano gratuito e offre una versione di prova gratuita. La versione a pagamento di Buffer è disponibile a partire da 15,00 USD/mese.

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Prezzo di partenza

15,00 USD/mese

Versione gratuita

Prova gratuita

Implementazione

Cloud, SaaS, Web

Dispositivi mobili - iOS nativo

Dispositivi mobili - Android nativo

Formazione

Webinar

Documentazione

Assistenza

Online

Caratteristiche di Buffer

Software per la gestione dei social network
Analisi dati
Filtro per parole chiave
Gestione contatti
Gestione dei contenuti
Gestione di più account
Monitoraggio delle conversioni
Programmazione dei post
Pubblicazione automatizzata
Segmentazione della clientela
Coinvolgimento dei clienti
Collaborazione
Creazione di report/analisi
Gestione dei contenuti
Gestione di più account
Monitoraggio dei social media
Monitoraggio del marchio
Programmazione dei post
Pubblicazione automatizzata

Recensioni su Buffer

Stai visualizzando 5 di 1.037 recensioni

Nel complesso
4,5/5
Facilità d'uso
4,6/5
Servizio clienti
4,5/5
Caratteristiche
4,3/5
Rapporto qualità-prezzo
4,5/5
Amber C.
Inbound Marketing Strategist
Marketing e pubblicità, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    Nessuna recensione
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    8/10
  • Fonte della recensione 
  • Data della recensione: 14/10/2019

"Stay Ahead on Social Media Easily with Buffer"

Commenti: Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process. The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools! While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Vantaggi: Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place. At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Inconvenienti: Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts. Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

  • Fonte della recensione 
  • Data della recensione: 14/10/2019
Darien C.
Youth Pastor
Istituzioni religiose, 2-10 dipendenti
Ha utilizzato il software per: Più di 1 anno
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    Nessuna recensione
  • Rapporto qualità-prezzo
    3/5
  • Consigliato
    7/10
  • Fonte della recensione 
  • Data della recensione: 14/1/2020

"One of the best social media management platforms with a high price for teams"

Commenti: Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Vantaggi: Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Inconvenienti: I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

  • Fonte della recensione 
  • Data della recensione: 14/1/2020
Khulan E.
manager
Salute, benessere e fitness, 2-10 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    8/10
  • Fonte della recensione 
  • Data della recensione: 11/7/2020

"the best option for scheduing social media for small and mid size company"

Commenti: for middle and small size company under 10 social media account, this one is the best option.

Vantaggi: It s easy to use and solved busy entrepreneurs' social media scheduling needs. I changed between Hootsuite and buffer, but somehow buffer is easy to use.

Inconvenienti: Sometimes Instagram account is lost connection. didn't have too many cons.

  • Fonte della recensione 
  • Data della recensione: 11/7/2020
Duane K.
owner
Fotografia, Lavoratore autonomo
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    3/5
  • Facilità d'uso
    4/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    3/5
  • Consigliato
    7/10
  • Fonte della recensione 
  • Data della recensione: 6/12/2019

"Buffer is ok"

Vantaggi: Does what they say which is allows one to schedule posts to social media.

Inconvenienti: Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

  • Fonte della recensione 
  • Data della recensione: 6/12/2019
Luis M.
Writer
Marketing e pubblicità, Lavoratore autonomo
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 5/5/2020

"The best there is"

Commenti: It's a great website to use for managing a lot of social media. Totally worth it.

Vantaggi: Buffer lets you schedule posts across multiple social media platforms such as Facebook and Twitter. There is a free version but you can get more features the more you pay. I think the basic paid plan is the best value, but it depends on what you need. One of the best things is the way it posts pictures and videos natively to Twitter, rather than posting links.

Inconvenienti: You can't seem to add subtitles to Facebook when scheduling, which is a problem. You have to wait for it to post, go in and edit it on Facebook, and add subtitles.

  • Fonte della recensione 
  • Data della recensione: 5/5/2020