--- description: Scopri le funzionalità di Iterable, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per marketing automation](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.it/software/143902/iterable Pagina: 1/4\ Avanti: [Pagina successiva](https://www.capterra.it/software/143902/iterable?page=2) > Iterable è la piattaforma di marketing per la crescita che promuove la rilevanza omnicanale in maniera commisurata alle dimensioni dell'azienda. > > Conclusione: valutazione di **4.3/5** stelle assegnate da 63 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Iterable? È rivolta ai growth marketer presso le aziende di consumo nell'ambito dell'e-commerce e della vendita al dettaglio, dell'intrattenimento, delle consegna, dell'istruzione e del reclutamento. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.3/5** | 63 Recensioni | | Facilità d'uso | 4.3/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.4/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.2/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.3/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Iterable - **Area geografica**: San Francisco, USA - **Anno di fondazione**: 2013 ## Contesto commerciale - **Pubblico target**: 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Albania, Andorra, Australia, Austria, Belgio, Bielorussia, Bosnia ed Erzegovina, Bulgaria, Canada, Cechia, Cipro, Città del Vaticano, Croazia, Danimarca, Estonia, Finlandia, Francia, Germania, Gibilterra, Grecia e altri 36 ## Funzionalità - A/B Testing - Analisi dati della campagna - Automazione del marketing - Azioni innescate da eventi - CAN-SPAM Compliance - CRM - Campagne di drip marketing - Contenuti dinamici - Creazione di report/analisi - Database contatti - Editor WYSIWYG - Email Marketing - Gestione contatti - Gestione degli iscritti - Gestione dei canali - Gestione dei modelli - Gestione della campagna - Gestione delle comunicazioni - Importazione/Esportazione di dati - Marketing multi-canale - Modelli personalizzabili - Monitoraggio degli utenti di siti web - Monitoraggio del coinvolgimento - Multi-Channel Attribution - Multi-campagna - Notifiche push - ROI Tracking - SMS Marketing - Segmentazione - Segmentazione della clientela - Social Marketing - Tracciabilità delle e-mail ## Integrazioni (3 in totale) - Adobe Commerce - Mixpanel - Segment ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) ## Categorie correlate - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software) - [Software per la gestione delle campagne](https://www.capterra.it/directory/30012/campaign-management/software) - [Software CRM per la gestione dell'engagement del cliente](https://www.capterra.it/directory/30906/customer-engagement/software) - [Software per mobile marketing](https://www.capterra.it/directory/31308/mobile-marketing/software) ## Alternative 1. [Brevo](https://www.capterra.it/software/132996/brevo) — 4.6/5 (3414 reviews) 2. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17580 reviews) 3. [MailerLite](https://www.capterra.it/software/136603/mailerlite) — 4.7/5 (2257 reviews) 4. [ActiveCampaign](https://www.capterra.it/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.capterra.it/software/31898/constant-contact) — 4.3/5 (2915 reviews) ## Recensioni ### "Fantastic email marketing software with great workflows" — 5.0/5 > **Alan** | *24 settembre 2020* | Software informatici | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well. > > **Inconvenienti**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy. > > Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 aprile 2025* | Design | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Inconvenienti**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Easy to use tool" — 5.0/5 > **Flavio** | *25 febbraio 2026* | Servizi bancari | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Inconvenienti**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 maggio 2025* | Settore automobilistico | Tasso di raccomandazione: 6.0/10 > > **Vantaggi**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Inconvenienti**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12 gennaio 2026* | Marketing e pubblicità | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Inconvenienti**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- Pagina: 1/4\ Avanti: [Pagina successiva](https://www.capterra.it/software/143902/iterable?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/143902/iterable) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Dati strutturati