--- description: Scopri le funzionalità di Heap, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Heap - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Tool di web analytics](/directory/30073/web-analytics/software) > [Heap](/software/147216/heap) # Heap Canonical: https://www.capterra.it/software/147216/heap Pagina: 1/3\ Avanti: [Pagina successiva](https://www.capterra.it/software/147216/heap?page=2) > Heap tiene traccia automaticamente di tutte le azioni degli utenti che fanno clic, toccano e scorrono la tua applicazione web o iOS. > > Conclusione: valutazione di **4.5/5** stelle assegnate da 42 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Heap? Rivolto a tutti coloro che concordano che sono i dati a dover orientare il processo decisionale, dalle startup più piccole ad aziende come Zendesk, Macy's e Slack. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.5/5** | 42 Recensioni | | Facilità d'uso | 4.2/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.3/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.5/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.5/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: ContentSquare - **Anno di fondazione**: 2012 ## Contesto commerciale - **Prezzo di partenza**: 24.000,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Argentina, Australia, Belgio, Brasile, Canada, Cile, Cina, Danimarca, Francia, Germania, Giappone, India, Irlanda, Israele, Italia, Lussemburgo, Messico, Norvegia, Nuova Zelanda, Paesi Bassi e altri 6 ## Funzionalità - Analisi dati della campagna - Analisi dati sito web - Analisi dei dati comportamentali - Analisi di coorte - Analisi visiva - Avvisi/Notifiche - Connettori di dati - Controllo accessi/Autorizzazioni - Creazione di report/analisi - Dashboard - Generatore di query - Grafici a imbuto - Importazione/Esportazione di dati - Modelli personalizzabili - Monitoraggio dei KPI - Monitoraggio del coinvolgimento - Monitoraggio del comportamento - Monitoraggio dell'interazione dell'utente - Monitoraggio della campagna - Monitoraggio della conservazione - Monitoraggio delle attività - Monitoraggio delle conversioni - Monitoraggio eventi nell'app - Monitoraggio/analisi dell'uso - Multi-Channel Attribution - Pannello di controllo personalizzabile - Parametri prestazionali - Percorsi dell'utente - Quadro della attività - Raccolta dati multi-canale - Registrazione della sessione - Relazioni sul traffico web - Rendicontazione e analisi statistiche - Report interattivi - Reporting ad hoc - Ricerca/Filtro - Rilevamento del tempo passato sul sito - Segmentazione del pubblico di riferimento - Segmentazione della clientela - Sorgenti di dati molteplici - Strumenti collaborativi - Strumenti d'analisi self-service - Third-Party Integrations - Trascinamento della selezione (Drag & Drop) - Visualizzazione di dati ## Integrazioni (39 in totale) - AB Tasty - Amazon Redshift - Amazon S3 - Appcues - Attribution - AxisRooms - Braze - Breeze - Census - Delighted - Fivetran - Flagsmith - Fullstory - Google Optimize - Hightouch ... e altre 24 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Chat ## Categoria - [Tool di web analytics](https://www.capterra.it/directory/30073/web-analytics/software) ## Categorie correlate - [Tool di web analytics](https://www.capterra.it/directory/30073/web-analytics/software) - [Software per l'analisi dei dati per il marketing](https://www.capterra.it/directory/31018/marketing-analytics/software) - [Software di analisi prodotto](https://www.capterra.it/directory/32915/product-analytics/software) - [Software di Business Intelligence](https://www.capterra.it/directory/23/business-intelligence/software) - [Software per reportistica](https://www.capterra.it/directory/30053/reporting/software) ## Alternative 1. [Lucky Orange](https://www.capterra.it/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Google Analytics 360](https://www.capterra.it/software/177042/google-analytics) — 4.7/5 (8090 reviews) 3. [Similarweb](https://www.capterra.it/software/148472/similarweb-pro) — 4.6/5 (253 reviews) 4. [Mixpanel](https://www.capterra.it/software/158740/mixpanel) — 4.5/5 (145 reviews) 5. [Looker](https://www.capterra.it/software/169053/looker) — 4.5/5 (282 reviews) ## Recensioni ### "A More Intuitive GA Alternative" — 4.0/5 > **Rob** | *30 agosto 2019* | Internet | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time. > > **Inconvenienti**: It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again. > > It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box. ----- ### "Premium analytics at a premium price" — 4.0/5 > **Utente Verificato** | *17 giugno 2025* | Telecomunicazioni | Tasso di raccomandazione: 6.0/10 > > **Vantaggi**: We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior., > > **Inconvenienti**: I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing. > > Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1. ----- ### "Ok analytics software if you have developer skills. There are easier to use tools out there" — 3.0/5 > **Charlie** | *1 novembre 2018* | Tempo libero, viaggi e turismo | Tasso di raccomandazione: 1.0/10 > > **Vantaggi**: Easy to implement, compared to other solutions. > > **Inconvenienti**: Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating > > Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced. ----- ### "The no-brainer go-to when it comes to understanding your UX" — 5.0/5 > **Paulo** | *29 settembre 2020* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released. > > **Inconvenienti**: If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts. > > Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box. ----- ### "Every report is entirely real-time." — 5.0/5 > **Atour** | *4 novembre 2022* | Ricerca | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps. > > **Inconvenienti**: Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data. > > Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface. ----- Pagina: 1/3\ Avanti: [Pagina successiva](https://www.capterra.it/software/147216/heap?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/147216/heap) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dati strutturati