---
description: Scopri le funzionalità di Zoho Campaigns, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Zoho Campaigns - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software di email marketing](/directory/30013/email-marketing/software) > [Zoho Campaigns](/software/147812/zoho-campaigns)

# Zoho Campaigns

Canonical: https://www.capterra.it/software/147812/zoho-campaigns

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> Crea, invia e monitora campagne e-mail efficaci che ti consentano di costruire relazioni durature con i tuoi clienti.
> 
> Conclusione: valutazione di **4.3/5** stelle assegnate da 317 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

-----

## Panoramica

### Chi utilizza Zoho Campaigns?

Paesi supportati: Asia, Australia, Canada, Cina, Europa, India, America Latina

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.3/5** | 317 Recensioni |
| Facilità d'uso | 4.2/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.3/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.4/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.2/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Zoho
- **Anno di fondazione**: 1996

## Contesto commerciale

- **Prezzo di partenza**: 4,00 €
- **Modello tariffario**:  (Versione gratuita disponibile) (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Linux (desktop), Android (mobile), iPhone (mobile), iPad (mobile)
- **Lingue supportate**: cinese, cinese tradizionale, danese, francese, giapponese, indonesiano, inglese, italiano, olandese, polacco, portoghese, russo, spagnolo, svedese, tedesco, thailandese, turco, ungherese
- **Paesi disponibili**: Australia, Brasile, Canada, Cina, Germania, Giappone, India, Messico, Regno Unito, Stati Uniti

## Funzionalità

- A/B Testing
- Analisi dati della campagna
- Analisi visiva
- Automazione del marketing
- Avvisi/Notifiche
- Azioni innescate da eventi
- CAN-SPAM Compliance
- CRM
- Campagne di drip marketing
- Campi personalizzabili
- Comunicazione multi-canale
- Coupon per cellulari
- Creazione di report/analisi
- Cronologia clienti
- Database contatti
- Editor WYSIWYG
- Elaborazione di batch
- Gestione contatti
- Gestione degli iscritti
- Gestione dei canali
- Gestione dei contenuti
- Gestione dei modelli
- Gestione della campagna
- Gestione della posta elettronica
- Gestione delle comunicazioni
- Gestione di potenziali clienti
- Importazione/Esportazione di dati
- Integrazione di social media
- Invio di SMS di massa
- Live Chat
- Messaggistica programmata
- Mobile Optimization
- Modelli di e-mail
- Monitoraggio del coinvolgimento
- Multi-campagna
- Pagine di destinazione/Moduli web
- Personalizzazione dei messaggi
- Pianificazione della campagna
- Programmazione della campagna
- Quadro della attività
- Real-Time Notifications
- Ricerca/Filtro
- Risposte automatizzate
- Segmentazione
- Segmentazione della clientela
- Sistema di calendari e promemoria
- Third-Party Integrations
- Tracciabilità delle e-mail
- Tracciamento dei click
- Tracciamento delle interazioni

... e altre 2 funzionalità

## Integrazioni (53 in totale)

- A2P SMS Monetization
- Bigin by Zoho CRM
- Bird
- Box
- Clickatell
- Dropbox
- Dynamics 365
- Eventbrite
- Evernote Teams
- Gmail
- GoTo Webinar
- Google Analytics 360
- Google Contacts
- Google Drive
- Google Photos

... e altre 38 integrazioni

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica
- Assistenza diretta 24 ore su 24
- Chat

## Categoria

- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)

## Categorie correlate

- [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software)
- [Software per la gestione delle campagne](https://www.capterra.it/directory/30012/campaign-management/software)
- [Piattaforme per SMS marketing](https://www.capterra.it/directory/30842/sms-marketing/software)
- [Software per la gestione dei contatti](https://www.capterra.it/directory/30016/contact-management/software)
- [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software)

## Alternative

1. [Brevo](https://www.capterra.it/software/132996/brevo) — 4.6/5 (3512 reviews)
2. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17677 reviews)
3. [Gmail](https://www.capterra.it/software/202338/gmail) — 4.8/5 (13521 reviews)
4. [Constant Contact](https://www.capterra.it/software/31898/constant-contact) — 4.3/5 (2943 reviews)
5. [MailerLite](https://www.capterra.it/software/136603/mailerlite) — 4.7/5 (2322 reviews)

## Recensioni

### "Easy to use newsletter service" — 5.0/5

> **Mandie** | *7 luglio 2026* | Proprietà immobiliari | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Its very easy to use to create and send newsletters. They look professional and has easy customization. I love the ability to send myself as many test emails as possible. I like to prepare marketing ahead of time so it's ready to go when you need it. Being able to duplicate emails saves me a TON of time\!
> 
> **Inconvenienti**: Every now and then, the software seems to glitch and I won't be able to easily move things around.  And once in a great while, i lose changes and have to go back and redo them.
> 
> I've used a few different newsletter platforms in the past the nice part about Zoho Campaigns is that its pretty easy to figure out and intuitive to use. It makes nice looking newsletters and I like the ability to customize the template to my own needs. I can easily view open rates, click rates, and engagement.

-----

### "Zoho Campaigns - Emails campaigns with slcik Integration with your CRM" — 5.0/5

> **Richard** | *16 giugno 2025* | Proprietà immobiliari | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Really easy to use interface, makes the selections and choices easy to use. Strong integration with other products in particular across our Zoho Platform. Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked.
> 
> **Inconvenienti**: We have had some issues with the deliverability of emails. at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated. Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward. We are alsos suffering with high bounce rates, still looking into this one. Alognwith email delivery being delayed for uto 24 hour hrs for some reason, agin still looking into this
> 
> Overall, a good experience, marred by a few teethign troubles. Good interation and overall works well with the workflows. You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed. Other than that it works well.

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### "zoho campaigns automated email marketing tool" — 3.0/5

> **Anurag** | *20 febbraio 2025* | Salute mentale | Tasso di raccomandazione: 6.0/10
> 
> **Vantaggi**: zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market.
> 
> **Inconvenienti**: some user not feel good and finds some bugs,but it can be managed
> 
> overall experience with Zoho Campaigns is average good

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### "Lead Generation + Client Retention All Made Possible by Zoho Campaigns" — 4.0/5

> **Christin** | *9 luglio 2026* | Industria edilizia | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: It has been super cool to generate active quality leads with Zoho Campaigns for my Iron Door business - This is the best thing ever that I can post here.
> 
> **Inconvenienti**: Lack of builtin native SMS is the only challenge, but all the other features such as email marketing are pretty awesome.
> 
> My overall with Zoho Campaigns has been remarkable since it has boosted my construction brand making us at top and ahead of others.

-----

### "More practical than others with its user-interface" — 5.0/5

> **Emin** | *11 gennaio 2025* | Internet | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: We generally use it for regular email and a/b testing. Its interface is quite useful compared to other services. The drag and drop feature in the automation menu is also very practical.
> 
> **Inconvenienti**: There may be more ready-made email templates. Contact list import may be more practical.
> 
> We switched from another service to Zoho Campaign. Zoho has an interface that all our staff can use easily. That's why we preferred Zoho.

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## Link

- [Visualizza su Capterra](https://www.capterra.it/software/147812/zoho-campaigns)

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