--- description: Scopri le funzionalità di Similarweb, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Tool di web analytics](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.it/software/148472/similarweb-pro Pagina: 1/12\ Avanti: [Pagina successiva](https://www.capterra.it/software/148472/similarweb-pro?page=2) > Azienda di market intelligence digitale utilizzata da 100.000 imprese per ricevere informazioni strategiche tra più dispositivi a livello globale. > > Conclusione: valutazione di **4.6/5** stelle assegnate da 260 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Similarweb? SimilarWeb è una società globale di intelligence di mercato multidispositivo impiegata da centinaia di migliaia di aziende di tutto il mondo per trovare, selezionare e implementare la propria strategia digitale. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.6/5** | 260 Recensioni | | Facilità d'uso | 4.6/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.4/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.2/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.5/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Similarweb - **Anno di fondazione**: 2007 ## Contesto commerciale - **Prezzo di partenza**: 125,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Lingue supportate**: ceco, cinese, francese, giapponese, inglese, italiano, olandese, portoghese, russo, spagnolo, svedese, tedesco - **Paesi disponibili**: Australia, Brasile, Canada, Cina, Corea del Sud, Emirati Arabi Uniti, Francia, Germania, Giappone, India, Messico, Paesi Bassi, Regno Unito, Singapore, Spagna, Stati Uniti, Taiwan ## Funzionalità - Analisi competitiva - Analisi dati della campagna - Analisi dati sito web - Analisi visiva - Avvisi/Notifiche - Contabilità del portafoglio - Creazione di report/analisi - Dashboard - Database contatti - Distribuzione multi-canale - Formulazione di previsioni - Gestione SEO - Gestione contatti - Gestione dei canali - Gestione dell'esperienza del cliente - Gestione della campagna - Gestione delle comunicazioni - Importazione/Esportazione di dati - Marketing multi-canale - Modelli personalizzabili - Monitoraggio - Monitoraggio del coinvolgimento - Monitoraggio della campagna - Monitoraggio delle Keyword - Monitoraggio delle attività - Monitoraggio delle conversioni - Monitoraggio delle parole chiave - Monitoraggio di siti web - Multi-campagna - Pagine di destinazione/Moduli web - Parametri prestazionali - Personalizzazione - Pianificazione della campagna - Publishing/Sharing - ROI Tracking - Raccolta dati multi-canale - Real-Time Analytics - Relazioni sul traffico web - Rendicontazione e analisi statistiche - Report personalizzabili - Ricerca/Filtro - Rilevamento del tempo passato sul sito - Rilevamento di visitatori - SEO Audit - Segmentazione della clientela - Sistema plurilingue - Sorgenti di dati molteplici - Strumenti di ricerca per parole chiave - Tracciamento delle interazioni - Visualizzazione di dati ... e altre 22 funzionalità ## Integrazioni (7 in totale) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Tool di web analytics](https://www.capterra.it/directory/30073/web-analytics/software) ## Categorie correlate - [Tool di web analytics](https://www.capterra.it/directory/30073/web-analytics/software) - [Software di intelligenza artificiale](https://www.capterra.it/directory/30938/artificial-intelligence/software) - [Software per ottimizzazione siti web](https://www.capterra.it/directory/31557/website-optimization-tools/software) - [Programmi PPC](https://www.capterra.it/directory/30967/ppc/software) - [Software per tool di analisi dati per social media](https://www.capterra.it/directory/31655/social-media-analytics-tools/software) ## Alternative 1. [Lucky Orange](https://www.capterra.it/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Semrush](https://www.capterra.it/software/151962/semrush) — 4.6/5 (2318 reviews) 3. [SEO PowerSuite](https://www.capterra.it/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [Ahrefs](https://www.capterra.it/software/176340/ahrefs) — 4.7/5 (583 reviews) 5. [Looker](https://www.capterra.it/software/169053/looker) — 4.5/5 (282 reviews) ## Recensioni ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23 aprile 2026* | Ricerche di mercato | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Inconvenienti**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "Great tool" — 5.0/5 > **Marco** | *27 settembre 2024* | Risorse umane | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The Chrome extension is super easy to use > > **Inconvenienti**: Less intuitive website ranking dashboard > > For An Affiliate/Partnership Manager is the best tool to assess opportunities and new potential partner ----- ### "Must to have for digital marketers" — 5.0/5 > **Christian** | *27 settembre 2024* | Servizi ai consumatori | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The UI is user friendly and don't need mayor deepdives or trainings to get used to. > > **Inconvenienti**: That the analysis is based on web or mweb mainly, lack app data ----- ### "excellent working platform" — 4.0/5 > **rosalba** | *1 ottobre 2024* | Design | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: - clear graphs - comprehensive information - reliable data - excellent customer care - accounting > > **Inconvenienti**: - section places often change - it would be nice to have a video tutorial section - SEO section (there are still too many differences with semrush) - often fails to provide data > > good experience with: 1) the platform 2) the sales representative 3) the account manager ----- ### "Outstanding tool for estimating market trends and comparing websites" — 5.0/5 > **Francesco** | *9 luglio 2024* | Cosmetica | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience. > > **Inconvenienti**: I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies. > > Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors. ----- Pagina: 1/12\ Avanti: [Pagina successiva](https://www.capterra.it/software/148472/similarweb-pro?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/148472/similarweb-pro) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Dati strutturati