--- description: Scopri le funzionalità di Omnisend, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software di email marketing](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.it/software/153508/omnisend Pagina: 1/35\ Avanti: [Pagina successiva](https://www.capterra.it/software/153508/omnisend?page=2) > Marketing automation per e-commerce per venditori di e-commerce intelligenti orientati alle vendite per i quali le piattaforme di e-mail marketing generiche non sono più sufficienti. > > Conclusione: valutazione di **4.7/5** stelle assegnate da 836 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Omnisend? Omnisend mette offre strumenti avanzati di marketing automation per venditori e-commerce orientati alle vendite per i quali le piattaforme di e-mail marketing generiche non sono più sufficienti. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.7/5** | 836 Recensioni | | Facilità d'uso | 4.6/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.6/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.5/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.5/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Omnisend - **Area geografica**: Western Gateway, UK - **Anno di fondazione**: 2014 ## Contesto commerciale - **Prezzo di partenza**: 16,00 USD - **Modello tariffario**: (Versione gratuita disponibile) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Albania, Algeria, Andorra, Angola, Arabia Saudita, Argentina, Australia, Austria, Azerbaigian, Bahamas, Bangladesh, Belgio, Bielorussia, Bosnia ed Erzegovina, Brasile, Bulgaria, Camerun, Canada, Cechia, Cile e altri 88 ## Funzionalità - API - Acquisizione di potenziali clienti - Analisi dati della campagna - Automazione del marketing - Azioni innescate da eventi - CAN-SPAM Compliance - Campagne multi-canale - Creazione e design di moduli - Dashboard - Database contatti - Editor WYSIWYG - Gestione contatti - Gestione degli iscritti - Gestione dei canali - Gestione dei contenuti - Gestione dei modelli - Gestione del flusso di lavoro - Gestione della campagna - Gestione di potenziali clienti - Integrazione di social media - Invio di SMS di massa - Lead Generation - Messaggistica bidirezionale - Messaggistica programmata - Mobile Optimization - Modelli di e-mail - Modelli personalizzabili - Monitoraggio della campagna - Monitoraggio delle conversioni - Multi-campagna - Pagine di destinazione/Moduli web - Parametri prestazionali - Personalizzazione - Personalizzazione dei messaggi - Pianificazione della campagna - Profili dei clienti - Programmazione della campagna - Quadro della attività - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Ricerca/Filtro - Risposte automatizzate - Segmentazione della clientela - Segmentazione della clientela potenziale - Social Marketing - Targeting comportamentale - Tracciabilità delle e-mail - Tracciamento dei click ... e altre 21 funzionalità ## Integrazioni (102 in totale) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... e altre 87 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software) ## Categorie correlate - [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software) - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Piattaforme per SMS marketing](https://www.capterra.it/directory/30842/sms-marketing/software) - [Software per content marketing](https://www.capterra.it/directory/30796/content-marketing/software) - [Software per la gestione delle campagne](https://www.capterra.it/directory/30012/campaign-management/software) ## Alternative 1. [Brevo](https://www.capterra.it/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.it/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.it/software/31898/constant-contact) — 4.3/5 (2912 reviews) 5. [ActiveCampaign](https://www.capterra.it/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Recensioni ### "Minimalistic and efficient" — 5.0/5 > **Vincenzo Bernardino** | *18 ottobre 2024* | Marketing e pubblicità | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo. > > **Inconvenienti**: The navigation needs a refresh. I think a left bar navigation with links and sublinks will be more efficient. > > So far I had a great experience and the company seems to really care about users. I look forward to see it evolve and become a more powerful tool for me and my clients. ----- ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17 ottobre 2024* | Moda e articoli di abbigliamento | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Inconvenienti**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 marzo 2026* | Forniture e materiali | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Inconvenienti**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Utente Verificato** | *14 gennaio 2025* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 3.0/10 > > **Vantaggi**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Inconvenienti**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Good email marketing platform" — 5.0/5 > **Diana** | *24 marzo 2026* | Vendita al dettaglio | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. > > **Inconvenienti**: Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. ----- Pagina: 1/35\ Avanti: [Pagina successiva](https://www.capterra.it/software/153508/omnisend?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/153508/omnisend) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Dati strutturati