--- description: Scopri le funzionalità di Klaviyo, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per marketing automation](/directory/6/marketing-automation/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.it/software/156699/klaviyo Pagina: 1/23\ Avanti: [Pagina successiva](https://www.capterra.it/software/156699/klaviyo?page=2) > Klaviyo è una moderna piattaforma di marketing che consente ai marchi di e-commerce di creare un numero illimitato di relazioni di elevato valore tramite e-mail e social. > > Conclusione: valutazione di **4.6/5** stelle assegnate da 539 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Klaviyo? Grazie alla sua perfetta integrazione con piattaforme come Magento, Shopify e WooCommerce, Klaviyo è adatta principalmente ai negozi di e-commerce. Klaviyo si integra anche con aziende B2C e B2B che utilizzano siti web personalizzati. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.6/5** | 539 Recensioni | | Facilità d'uso | 4.5/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.3/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.3/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.6/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Klaviyo - **Area geografica**: Boston, USA - **Anno di fondazione**: 2012 ## Contesto commerciale - **Prezzo di partenza**: 20,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: coreano, francese, inglese, italiano, olandese, polacco, portoghese, spagnolo, svedese, tedesco - **Paesi disponibili**: Afghanistan, Anguilla, Antigua e Barbuda, Arabia Saudita, Argentina, Armenia, Aruba, Australia, Austria, Azerbaigian, Bahamas, Bahrein, Bangladesh, Barbados, Belgio, Belize, Bermuda, Bhutan, Bolivia, Brasile e altri 98 ## Funzionalità - Acquisizione di potenziali clienti - Analisi dati della campagna - Analisi dati sito web - Automazione del marketing - Autoresponders - Avvisi/Notifiche - Azioni innescate da eventi - CAN-SPAM Compliance - CRM - Comunicazione multi-canale - Database contatti - Gestione contatti - Gestione degli asset digitali - Gestione degli iscritti - Gestione dei canali - Gestione dei contenuti - Gestione del flusso di lavoro - Gestione della campagna - Gestione delle risposte - Gestione di potenziali clienti - Importazione/Esportazione di dati - Invio di SMS di massa - Linee guida del brand - Marketing multi-canale - Messaggistica bidirezionale - Messaggistica programmata - Mobile Optimization - Monitoraggio - Monitoraggio del coinvolgimento - Monitoraggio del marchio - Monitoraggio delle conversioni - Pagine di destinazione/Moduli web - Personalizzazione - Personalizzazione dei messaggi - Pianificazione della campagna - Profili dei clienti - Programmazione della campagna - Quadro della attività - Real-Time Analytics - Real-Time Reporting - Rendicontazione e analisi statistiche - Risposte automatizzate - Segmentazione del pubblico di riferimento - Segmentazione della clientela - Social Marketing - Suggerimenti - Tracciabilità delle e-mail - Tracciamento delle interazioni - Trascinamento della selezione (Drag & Drop) - Workflow Automation ... e altre 21 funzionalità ## Integrazioni (88 in totale) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... e altre 73 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Chat ## Categoria - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) ## Categorie correlate - [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software) - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Software di marketing All-In-One](https://www.capterra.it/directory/32155/all-in-one-marketing/software) - [Software di lead generation](https://www.capterra.it/directory/30963/lead-generation/software) - [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software) ## Alternative 1. [Brevo](https://www.capterra.it/software/132996/brevo) — 4.6/5 (3523 reviews) 2. [Gmail](https://www.capterra.it/software/202338/gmail) — 4.8/5 (13564 reviews) 3. [MailerLite](https://www.capterra.it/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.capterra.it/software/79367/activecampaign) — 4.6/5 (2571 reviews) 5. [Constant Contact](https://www.capterra.it/software/31898/constant-contact) — 4.3/5 (2953 reviews) ## Recensioni ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 agosto 2026* | Moda e articoli di abbigliamento | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Inconvenienti**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 aprile 2026* | Servizi ai consumatori | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Inconvenienti**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Reconsider doing business with this company" — 1.0/5 > **Jeff** | *20 agosto 2026* | Salute, benessere e fitness | Tasso di raccomandazione: 0.0/10 > > **Vantaggi**: The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. > > **Inconvenienti**: Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. > > Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 maggio 2026* | Marketing e pubblicità | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Inconvenienti**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Utente Verificato** | *18 marzo 2026* | Marketing e pubblicità | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Inconvenienti**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- Pagina: 1/23\ Avanti: [Pagina successiva](https://www.capterra.it/software/156699/klaviyo?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/156699/klaviyo) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dati strutturati