--- description: Scopri le funzionalità di Klaviyo, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software di email marketing](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.it/software/156699/klaviyo Pagina: 1/23\ Avanti: [Pagina successiva](https://www.capterra.it/software/156699/klaviyo?page=2) > Klaviyo è una moderna piattaforma di marketing che consente ai marchi di e-commerce di creare un numero illimitato di relazioni di elevato valore tramite e-mail e social. > > Conclusione: valutazione di **4.6/5** stelle assegnate da 537 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Klaviyo? Grazie alla sua perfetta integrazione con piattaforme come Magento, Shopify e WooCommerce, Klaviyo è adatta principalmente ai negozi di e-commerce. Klaviyo si integra anche con aziende B2C e B2B che utilizzano siti web personalizzati. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.6/5** | 537 Recensioni | | Facilità d'uso | 4.5/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.3/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.3/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.6/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Klaviyo - **Area geografica**: Boston, USA - **Anno di fondazione**: 2012 ## Contesto commerciale - **Prezzo di partenza**: 20,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: coreano, francese, inglese, italiano, olandese, polacco, portoghese, spagnolo, svedese, tedesco - **Paesi disponibili**: Afghanistan, Anguilla, Antigua e Barbuda, Arabia Saudita, Argentina, Armenia, Aruba, Australia, Austria, Azerbaigian, Bahamas, Bahrein, Bangladesh, Barbados, Belgio, Belize, Bermuda, Bhutan, Bolivia, Brasile e altri 98 ## Funzionalità - Acquisizione di potenziali clienti - Analisi comportamentale - Analisi dati della campagna - Automazione del marketing - Avvisi/Notifiche - Azioni innescate da eventi - CAN-SPAM Compliance - CRM - Caselle di posta condivise - Controllo della versione - Coupon per cellulari - Creazione di report/analisi - Database contatti - Editor WYSIWYG - Gestione contatti - Gestione degli asset digitali - Gestione degli iscritti - Gestione dei canali - Gestione dei contenuti - Gestione dei modelli - Gestione del flusso di lavoro - Gestione della campagna - Gestione della posta elettronica - Gestione di potenziali clienti - Importazione/Esportazione di dati - Invio di SMS di massa - Lead Nurturing - Linee guida del brand - Messaggistica bidirezionale - Messaggistica programmata - Mobile Optimization - Monitoraggio degli utenti di siti web - Monitoraggio del marchio - Monitoraggio delle conversioni - Pagine di destinazione/Moduli web - Personalizzazione - Personalizzazione dei messaggi - Pianificazione della campagna - Profili dei clienti - Programmazione della campagna - Quadro della attività - ROI Tracking - Rendicontazione e analisi statistiche - Risposte automatizzate - Segmentazione - Segmentazione della clientela - Social Marketing - Third-Party Integrations - Tracciabilità delle e-mail - Tracciamento delle interazioni ... e altre 8 funzionalità ## Integrazioni (90 in totale) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... e altre 75 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Chat ## Categoria - [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software) ## Categorie correlate - [Software di email marketing](https://www.capterra.it/directory/30013/email-marketing/software) - [Software per marketing automation](https://www.capterra.it/directory/6/marketing-automation/software) - [Software di marketing All-In-One](https://www.capterra.it/directory/32155/all-in-one-marketing/software) - [Software di lead generation](https://www.capterra.it/directory/30963/lead-generation/software) - [Software CRM](https://www.capterra.it/directory/2/customer-relationship-management/software) ## Alternative 1. [Brevo](https://www.capterra.it/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17676 reviews) 3. [Gmail](https://www.capterra.it/software/202338/gmail) — 4.8/5 (13520 reviews) 4. [MailerLite](https://www.capterra.it/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.capterra.it/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Recensioni ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 agosto 2026* | Moda e articoli di abbigliamento | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Inconvenienti**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 aprile 2026* | Servizi ai consumatori | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Inconvenienti**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Reconsider doing business with this company" — 1.0/5 > **Jeff** | *20 agosto 2026* | Salute, benessere e fitness | Tasso di raccomandazione: 0.0/10 > > **Vantaggi**: The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. > > **Inconvenienti**: Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. > > Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 maggio 2026* | Marketing e pubblicità | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Inconvenienti**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "Fair features with scope for improvement." — 4.0/5 > **Alexandre** | *26 giugno 2026* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. > > **Inconvenienti**: It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. > > If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. ----- Pagina: 1/23\ Avanti: [Pagina successiva](https://www.capterra.it/software/156699/klaviyo?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/156699/klaviyo) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dati strutturati