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Cos'è AppsFlyer?

Analizza la spesa pubblicitaria, le entrate e il coinvolgimento delle app per scoprire il vero ROI del tuo marketing. Comprendi le prestazioni della tua campagna attraverso la creazione di report sulle coorti, l'analisi dell'incremento, le dashboard di aggregazione dei costi, le tabelle pivot e altri strumenti.

Le dashboard di analisi di AppsFlyer sono versatili, intuitive e facili da usare e includono filtri potenti e dimensioni diverse, per consentirti di segmentare e analizzare facilmente in dettaglio i tuoi dati e vedere dove il tuo marketing eccelle e dove invece esistono opportunità di ottimizzazione.

Chi utilizza AppsFlyer?

Proprietari di applicazioni, manager di UA, responsabili delle campagne, marketing su dispositivi mobili, responsabili della business intelligence e sviluppatori di tutti i settori verticali e di tutte le regioni dell'ecosistema digitale.

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Le barre di valutazione verdi mostrano il prodotto con il risultato migliore in base alla valutazione media e al numero di recensioni.

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Recensioni su AppsFlyer

Punteggio medio

Nel complesso
4,5
Facilità d'uso
4,5
Servizio clienti
4,3
Caratteristiche
4,4
Rapporto qualità-prezzo
4,3

Recensioni per dimensioni dell'azienda (numero di dipendenti)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Trova recensioni per valutazione

5
55%
4
42%
3
2%
Rafael
Rafael
Data Insights AdTech Manager (Brasile)
Utente LinkedIn Verificato
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Most complete MMP solution in the app market

4,0 7 mesi fa

Commenti: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Aspetti positivi:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Aspetti negativi:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Mohammed
media buyer (Marocco)
Intrattenimento, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

best MMP i have worked with

5,0 7 mesi fa

Aspetti positivi:

The implementation of Appsflyer is done so easily and the support is awesome.

Aspetti negativi:

it's complicated to setup SKAN for IOS apps

SANU
Associate Manager (India)
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

New Updates

3,0 7 mesi fa

Aspetti positivi:

New addition of functions and updates on the Appsflyer.

Aspetti negativi:

Technical glitch shown when we download the files.

Risposta di AppsFlyer

6 mesi fa

Thanks for the review, Sanu! If you're still experiencing this issue, please contact [email protected].

Piyush
Associate Manager (India)
Ricerche di mercato, 11-50 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Appsflyer Rock || Everyone Shock : )

5,0 6 mesi fa

Commenti: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Aspetti positivi:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Aspetti negativi:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Pedro
PPC Specialist (Messico)
Servizi finanziari, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Excellent tracking tool

4,0 6 mesi fa

Commenti: It is a great and complete platform to work with

Aspetti positivi:

That you can track every app event and identify useless events with protect360

Aspetti negativi:

I would like to improve audience exporting options

Madi
Growth Lead (Australia)
Servizi finanziari, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Great platform to review app attribution & reporting

5,0 8 mesi fa

Commenti: Great, fantastic tool, easy to use & team is very helpful

Aspetti positivi:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Aspetti negativi:

Need an easier way to visualise impact of web to app through dashboards

Heather
Senior Communications and Marketing Manager (Canada)
Telecomunicazioni, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Huge improvement over Adjust

5,0 7 mesi fa

Commenti: Much better experience than our last service, Adjust.

Aspetti positivi:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Aspetti negativi:

Some of the reporting is difficult to process.

Suandi Pratama
Suandi Pratama
Performance Marketing Manager (Indonesia)
Utente LinkedIn Verificato
Marketing e pubblicità, 501-1.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

5,0 7 mesi fa

Aspetti positivi:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Aspetti negativi:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Risposta di AppsFlyer

6 mesi fa

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Rishabh
Rishabh
Business Development Manager (India)
Utente LinkedIn Verificato
Servizi e tecnologie dell'informazione, 2-10 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Appsflyer: the backbone of marketing strategies

5,0 7 mesi fa

Aspetti positivi:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Aspetti negativi:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Risposta di AppsFlyer

6 mesi fa

Love that! Thanks for sharing, Rishabh!

Vishnu Teja
Vishnu Teja
Sr. Manager MarTech (Malaysia)
Utente LinkedIn Verificato
Settore automobilistico, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Alternative considerate:

Best for Mobile App Attribution. Easy to Use.

5,0 7 mesi fa

Aspetti positivi:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Aspetti negativi:

Additional features can be quite expensive.

Lena
Growth Marketing Manager (Canada)
Salute, benessere e fitness, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Reliable for Attribution, Quick Support

5,0 7 mesi fa

Aspetti positivi:

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

Aspetti negativi:

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Enya
User Acquisition (Spagna)
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

The best partner for App Marketing

5,0 7 mesi fa

Commenti: It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects.

Aspetti positivi:

Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel.

Aspetti negativi:

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Risposta di AppsFlyer

6 mesi fa

Thanks for the kind review, Enya! We're woking on doing better with our technical support.

Sandro
Reporting (Georgia)
Esternalizzazione/Delocalizzazione, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Comprehensive Analytics Tool with Room for Improvement

4,0 7 mesi fa

Aspetti positivi:

AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources.

Aspetti negativi:

While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis.

Risposta di AppsFlyer

6 mesi fa

Thanks for the honest review, Sandro! Noted your comments about the price and data processing. We'll look into it.

Mikail
Media Manager (Arabia Saudita)
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Conversion Tracking, Attribution and Reporting (Appsflyer)

4,0 7 mesi fa

Commenti: Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager [sensitive content hidden] has been very helpful to us.

Aspetti positivi:

Ease of setting up partners and integrations.

Aspetti negativi:

Attribution of conversions to channels, there has been discrepancies in the report.

Risposta di AppsFlyer

6 mesi fa

Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or [email protected]. Thanks again!

Hardik
Campaign Manager (India)
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Review of Appsflyer

4,0 6 mesi fa

Commenti: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Aspetti positivi:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Aspetti negativi:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Asli
Growth Specialist (Turchia)
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Comprehensive Analytics and Attribution with a Steep Learning Curve

4,0 6 mesi fa

Commenti: My overall experience with AppsFlyer has been positive. The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.

Aspetti positivi:

AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

Aspetti negativi:

The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses.

Arjun Singh
Sr Manager (India)
Produzione di media, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Ease of Tracking

4,0 7 mesi fa

Aspetti positivi:

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Aspetti negativi:

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Risposta di AppsFlyer

6 mesi fa

Thank you Arjun! We're happy our platform provides so much value to you.

Gabriel
Assistant Marketing Manager (Panama)
Servizi bancari, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

My experience with AppsFlyer

5,0 6 mesi fa

Aspetti positivi:

AppsFlyer provides a lot of information to make good choices.

Aspetti negativi:

It has a very high cost. Although it adds value to muy business

Varun
Manager- Adops and delivery (India)
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Appsflyer- Best MMP

5,0 6 mesi fa

Commenti: Overall Experience for this MMP is good.
The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic

Aspetti positivi:

User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform.

Aspetti negativi:

Sometimes P360 took like half day to get updated.

Vikaskumar
Deputy Manager (India)
Prodotti alimentari e bevande, 5.001-10.000 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Marketing Analytics

5,0 7 mesi fa

Commenti: Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

Aspetti positivi:

Data is easily viewable & even setting any campaign with appsflyer is very easy

Aspetti negativi:

Every thing is perfect just wanted to explore more properties from the same

Risposta di AppsFlyer

6 mesi fa

Couldn't ask for a better review, thank you so much!

Arman
SR Growth marketing (Armenia)
Marketing e pubblicità, 11-50 dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Positive review to solve few issues

4,0 6 mesi fa

Commenti: Overall it's positive. there are a few issues bit it's not crucial

Aspetti positivi:

1. Partner integration process 2. Simple data overview

Aspetti negativi:

1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Sathwik
Senior Busienss Analyst (India)
Marketing e pubblicità, 10.000+ dipendenti
Ha utilizzato il software per: Più di 1 anno
Fonte della recensione

Review on AppsFlyer

5,0 7 mesi fa

Aspetti positivi:

The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer

Aspetti negativi:

The Customer care is sometimes slow in responsive

Risposta di AppsFlyer

6 mesi fa

Thanks for the candid review, Sathwik! We're working on improving our customer care.

Jay
Head, Sales and Revenue (India)
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
Fonte della recensione

Appsflyer makes the App marketing activity easy, faster and accurate

5,0 7 mesi fa

Aspetti positivi:

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Aspetti negativi:

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

Risposta di AppsFlyer

6 mesi fa

That's amazing, Jay! Glad to see how positive the experience has been for you!

Tahir Mutlu
Digital Marketing Specialist (Turchia)
Vendita al dettaglio, 1.001-5.000 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

My Appsflyer Experience As a junior digital marketer

5,0 7 mesi fa

Aspetti positivi:

Appsflyer's interface is difficult to understand at first, but then it becomes very easy. In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Aspetti negativi:

Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself. It's very frustrating during busy hours

Risposta di AppsFlyer

6 mesi fa

Glad to hear about your overall positive experience with us. We'll look into the slow loading time. Thanks for sharing!

Ravneesh
Ad Operations Executive (India)
Marketing e pubblicità, 51-200 dipendenti
Ha utilizzato il software per: 6-12 mesi
Fonte della recensione

Amazing Product, Easy to use.

5,0 7 mesi fa

Commenti: Overall, I love this product and features.

Aspetti positivi:

It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.

Aspetti negativi:

It's Price and sometimes Appsflyer get stuck in recent times.

Risposta di AppsFlyer

6 mesi fa

We are thrilled with your satisfaction with our platform! Thank you for sharing!