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Chartbeat
Cos'è Chartbeat?
Chartbeat è una suite di strumenti di analisi dei contenuti per editori, che consente di monitorare facilmente il coinvolgimento dei lettori sul tuo sito, ottimizzare l'esperienza dell'utente in tempo reale e condividere le metriche chiave con il tuo team. Le analisi storiche e in tempo reale offrono al tuo team una panoramica senza pari dei tuoi dati e gli strumenti di ottimizzazione vengono utilizzati dagli editori di tutto il mondo (ad es. CNN, NYT, BBC, Globo, Le Figaro, ecc.) per creare strategie editoriali che aumentano la fidelizzazione dei lettori.
Chi utilizza Chartbeat?
Progettato per le aziende di media digitali ed editoria, Chartbeat è una soluzione basata sul web che aiuta a valutare le prestazioni dei contenuti, identificare le tendenze nei dati e migliorare il coinvolgimento del pubblico in tempo reale.
Hai dubbi su Chartbeat?
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Chartbeat
Recensioni su Chartbeat
Real-Time Analytics
Aspetti positivi:
I love how Chartbeat provides real-time analytics. It helps me understand my audience's behavior instantly, allowing me to make quick content decisions.
Aspetti negativi:
The downside is that the interface can be overwhelming at first and requires some time to get used to.
Best real-time Web Analytics period
Commenti: We use chartbeat for real-time traffic analysis. It helps us understand what assets we're wining on, which need to be improved and even helps us determine more content to write based off what does well.
Aspetti positivi:
The ease of use and segmentation in real-time help us truly understand our audience, reach and when it's time to freshen articles.
Aspetti negativi:
I can't find much to complain about. It's a bit costly and some of our teams can't afford it.
Easy, powerful A/B testing
Aspetti positivi:
I love how easy it's been to integrate this into our website and use it to do a/b testing on pieces even after they're published. The testing widget is very intuitive and supports a large number of variants.
Aspetti negativi:
It'd be amazing if we could eliminate CERTAIN variants while they're testing without canceling the entire test. That way the remaining, stronger variants can finish faster. Adding variants mid-test could be nice too potentially but is probably a lot trickier to do/get good results for.
Chartbeat in the news
Commenti: Overall, we're able to see how well stories are doing on our news site and it helps the digital team to understand what might do well and should be a higher priority.
Aspetti positivi:
Analytics on where traffic is coming from and how much. It's helpful to see that a story is gaining traction to know to get a video in there before it airs on TV. The ability to look at other news stations in our company across the state, region and even the country is a great asset to fin trending topics.
Aspetti negativi:
Not much to say here. It does however seem that when there are multiple authors on a story/post, Chartbeat doesn't factor them into the individual's overall views. Nothing major, just a bit of a nuisance some days.
Chartbeat beats ahead of Google Analytics
Commenti: This overall experience with Chartbeat has taken us off Google Analytics (not completely but close).
Aspetti positivi:
The real-time dashboard is far superior to GA and also the reporting structure sent to my email on my frequency of choice on a per-author basis is the best feature it has
Aspetti negativi:
The understanding of the differences to Google Analytics was difficult at first but the description and new FAQ answers helped assist that – nothing I don't like!
Chartbeat critical to digital success
Commenti: Very positive overall experience and we can adapt nimbly thanks to real-time analysis
Aspetti positivi:
Easy to use and integrate among the team
Aspetti negativi:
I find the archival features a little difficult to get to grips with, whereas current content is simpler to harness
So easy a sheep could use it
Commenti: Excellent!
Aspetti positivi:
It's user-friendly, easy to navigate and the data I need is very simple to see/access throughout the day.
Aspetti negativi:
I can't go back and track how one particular item did on our site.
Chartbeat is an essential tool for any digital publisher
Commenti: I have never been disappointed by Chartbeat. Any technical issues are quickly disclosed and resolved. Customer support is responsive, and the product is fairly priced for smaller publishers.
Aspetti positivi:
Chartbeat is extremely easy to deploy, reliable and frankly indispensable. And the smartphone app is killer.
Aspetti negativi:
The number and type of alerts I can set are limited, so I would like to have more options for alerting me to various trends.
Review
Commenti: I've always enjoyed working with Chartbeat and find their team and software to be of a high quality
Aspetti positivi:
The HUD and in particular headline testing are invaluable tools in our day-to-day publishing operations
Aspetti negativi:
I would love a heatmap feature which could track when and where people drop out of the page as they scroll down.
Essential resource for digital reporters
Commenti: As a digital reporter, Chartbeat is an essential part of my daily workflow. I use it to check the engagement on my stories from the day before, to test multiple headline options, and to see how my posts fare over the course of the day.
Aspetti positivi:
Daily reports with statistics on engagement on all of my articles; real-time statistical tracking; headline testing;
Aspetti negativi:
The search capabilities for past data could be a little more user-friendly
Chartbeat is the best option for understanding web analytics
Commenti: 10/10 would reccommend!
Aspetti positivi:
I like that I can see real time data that allows me to then determine the best course of action for distribution of content.
Aspetti negativi:
I wish there were more demographic categories of users.
Here's Looking at Chartbeat
Commenti: Happy with how it's bolstered my online content and story generation. It's also critical to know how users are gained, so I can plan out my sharing on social media, etc.
Aspetti positivi:
Gleaming graphics and simplified format make it easy to check (very very often) on how stories are performing.
Aspetti negativi:
Jumping in and out of historical pages or author segments can be a bit full of friction.
My review of Chartbeat
Commenti: Chartbeat helps me understand what stories are doing well on the website and which are not. That knowledge helps me in evaluating staff and in planning future news coverage.
Aspetti positivi:
It's easy to use and clearly readable. It's a great snapshot.
Aspetti negativi:
I have no complaints. It does the job that I expect it to do.
Part of my daily workflow
Aspetti positivi:
Our company uses Chartbeat and it has made such a big difference in our daily editorial content planning since we implemented it.
Aspetti negativi:
I need to learn to tweak the Chartbeat alerts to only see spike alerts over a certain threshold.
Very helpful tool
Aspetti positivi:
I like that the tool functions in real-time.
Aspetti negativi:
There is no way to freeze the data as far as I can tell. It can be a bit hard on the eyes with the data constantly changing. I know this contradicts what I enjoy most, but having the option to stop the data at a given point in time would be helpful.
Indispensable tool
Commenti: I use it every day, and it's a brilliant piece of software for my industry.
Aspetti positivi:
Ease of use, at-a-glance analytics, instant data
Aspetti negativi:
Can be clunky to use on occasion, would like more shortcuts