--- description: Scopri le funzionalità di Brandwatch, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per social media monitoring](/directory/31028/social-media-monitoring/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.it/software/157048/brandwatch Pagina: 1/11\ Avanti: [Pagina successiva](https://www.capterra.it/software/157048/brandwatch?page=2) > Brandwatch è una piattaforma di consumer intelligence digitale che consente alle aziende di comprendere le informazioni sui consumatori tramite l'ascolto dei social. > > Conclusione: valutazione di **4.2/5** stelle assegnate da 255 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Brandwatch? Grandi imprese ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.2/5** | 255 Recensioni | | Facilità d'uso | 4.1/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.4/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 3.8/5 | Sulla base delle recensioni complessive | | Funzionalità | 3.9/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Cision - **Anno di fondazione**: 1867 ## Contesto commerciale - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Lingue supportate**: arabo, ceco, cinese, cinese tradizionale, danese, finlandese, francese, giapponese, indonesiano, inglese, italiano, norvegese, olandese, polacco, portoghese, russo, spagnolo, svedese, tedesco, turco - **Paesi disponibili**: Arabia Saudita, Australia, Austria, Belgio, Canada, Cina, Danimarca, Emirati Arabi Uniti, Filippine, Finlandia, Francia, Germania, Giappone, India, Irlanda, Israele, Italia, Kuwait, Lussemburgo, Messico e altri 13 ## Funzionalità - API - Analisi competitiva - Analisi dati - Analisi dati della campagna - Analisi dell'audience - Analisi delle sensazioni - Analisi delle tendenze - Analisi di testo - Apprendimento automatico - CRM - Coinvolgimento dei clienti - Controllo del processo di valutazione - Creazione di report/analisi - Dashboard - Determinazione degli influencer - Estrapolazione di dati - Filtro per parole chiave - Gestione degli asset digitali - Gestione dei contenuti - Gestione del flusso di lavoro - Gestione dell'esperienza del cliente - Gestione della campagna - Gestione della reputazione - Gestione delle relazioni con gli influencer - Gestione delle risposte - Gestione di feedback negativi - Gestione di più account - Hashtag Tracking - Linee guida del brand - Monitoraggio degli influencer - Monitoraggio dei social media - Monitoraggio del coinvolgimento - Monitoraggio del marchio - Monitoraggio della concorrenza - Monitoraggio delle conversioni - Monitoraggio delle parole chiave - Multi-campagna - Parametri prestazionali - Quadro della attività - ROI Tracking - Raccolta dati multi-canale - Real-Time Notifications - Rendicontazione e analisi statistiche - Report personalizzabili - Review Sharing - Ricerca a faccette/Filtri - Segmentazione del pubblico di riferimento - Segmentazione della clientela - Strumenti collaborativi - Visualizzazione di dati ... e altre 6 funzionalità ## Integrazioni (19 in totale) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... e altre 4 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Chat ## Categoria - [Software per social media monitoring](https://www.capterra.it/directory/31028/social-media-monitoring/software) ## Categorie correlate - [Software per la gestione della reputazione online](https://www.capterra.it/directory/30750/reputation-management/software) - [Software per social media monitoring](https://www.capterra.it/directory/31028/social-media-monitoring/software) - [Riconoscimento delle immagini](https://www.capterra.it/directory/31600/image-recognition/software) - [Software per tool di analisi dati per social media](https://www.capterra.it/directory/31655/social-media-analytics-tools/software) - [Software di social media marketing](https://www.capterra.it/directory/30781/social-media-marketing/software) ## Alternative 1. [Brand24](https://www.capterra.it/software/149054/brand24) — 4.7/5 (254 reviews) 2. [YouScan](https://www.capterra.it/software/173036/youscan) — 4.9/5 (114 reviews) 3. [Sprout Social](https://www.capterra.it/software/121447/sprout-social) — 4.4/5 (606 reviews) 4. [Sprinklr](https://www.capterra.it/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://www.capterra.it/software/150410/facelift) — 4.4/5 (131 reviews) ## Recensioni ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 aprile 2026* | Marketing e pubblicità | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Inconvenienti**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 maggio 2026* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Inconvenienti**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thanks for all the hardwork Brandwatch\!" — 3.0/5 > **Poppy** | *13 maggio 2026* | Vendita al dettaglio | Tasso di raccomandazione: 6.0/10 > > **Vantaggi**: Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. > > **Inconvenienti**: We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. > > The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us\! ----- ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *28 aprile 2026* | Marketing e pubblicità | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **Inconvenienti**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- ### "The most comprehensive data with a bewildering sentiment problem" — 4.0/5 > **Kristen** | *29 aprile 2026* | Ricerche di mercato | Tasso di raccomandazione: 6.0/10 > > **Vantaggi**: The variety of graphs I can build, it's flexibility and ability to customize, its comprehensive data. > > **Inconvenienti**: Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. > > Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface. Annoyance with the labour involved in grooming the sentiment. Positive overall, but tough for a team not trained in both analyzing sentiment themselves and solid tool use to revise sentiment assessment. ----- Pagina: 1/11\ Avanti: [Pagina successiva](https://www.capterra.it/software/157048/brandwatch?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/157048/brandwatch) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dati strutturati