--- description: Scopri le funzionalità di Mixpanel, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mixpanel - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per mobile analytics](/directory/30936/mobile-analytics/software) > [Mixpanel](/software/158740/mixpanel) # Mixpanel Canonical: https://www.capterra.it/software/158740/mixpanel Pagina: 1/7\ Avanti: [Pagina successiva](https://www.capterra.it/software/158740/mixpanel?page=2) > Mixpanel aiuta le aziende ad analizzare modalità e motivi di coinvolgimento, conversione e conservazione su più dispositivi, quindi utilizza i dati raccolti per far crescere le imprese dei clienti. > > Conclusione: valutazione di **4.5/5** stelle assegnate da 146 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Mixpanel? Mixpanel è utilizzato da più di 250.000 app e siti web di tutto il mondo. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.5/5** | 146 Recensioni | | Facilità d'uso | 4.1/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.2/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.2/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.5/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Mixpanel - **Area geografica**: San Francisco, USA - **Anno di fondazione**: 2009 ## Contesto commerciale - **Prezzo di partenza**: 25,00 USD - **Modello tariffario**: (Versione gratuita disponibile) (Versione di prova gratuita (free trial)) - **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Australia, Brasile, Canada, Cina, Emirati Arabi Uniti, Francia, Germania, Giappone, India, Irlanda, Messico, Paesi Bassi, Regno Unito, Singapore, Stati Uniti ## Funzionalità - Analisi dati sito web - Analisi di coorte - Analisi predittiva - Analisi visiva - Avvisi/Notifiche - Connettori di dati - Creazione di report/analisi - Dashboard - Gestione della campagna - Gestione delle comunicazioni - Grafici a imbuto - Importazione/Esportazione di dati - Individuazione di dati - Modellazione predittiva - Monitoraggio dei KPI - Monitoraggio del coinvolgimento - Monitoraggio dell'interazione dell'utente - Monitoraggio della campagna - Monitoraggio della conservazione - Monitoraggio delle conversioni - Monitoraggio eventi nell'app - Monitoraggio/analisi dell'uso - Parametri prestazionali - Quadro della attività - Report interattivi - Segmentazione della clientela - Strumenti collaborativi - Visualizzazione di dati ## Integrazioni (37 in totale) - AB Tasty - Adjust - Alooma - Amazon Redshift - Appcues - AppsFlyer - Apptimize - BigQuery - Branch Metrics - Chameleon - ChurnZero - Fivetran - Fullstory - Gainsight CS - Google Cloud ... e altre 22 integrazioni ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Knowledge Base - Assistenza telefonica - Assistenza diretta 24 ore su 24 - Chat ## Categoria - [Software per mobile analytics](https://www.capterra.it/directory/30936/mobile-analytics/software) ## Categorie correlate - [Software per mobile analytics](https://www.capterra.it/directory/30936/mobile-analytics/software) - [Tool di web analytics](https://www.capterra.it/directory/30073/web-analytics/software) - [Data analysis software](https://www.capterra.it/directory/31077/data-analysis/software) - [Software di machine learning](https://www.capterra.it/directory/31103/machine-learning/software) - [Software di analisi prodotto](https://www.capterra.it/directory/32915/product-analytics/software) ## Alternative 1. [Microsoft Power BI](https://www.capterra.it/software/176586/power-bi) — 4.6/5 (1888 reviews) 2. [Google Analytics 360](https://www.capterra.it/software/177042/google-analytics) — 4.7/5 (8101 reviews) 3. [Tableau](https://www.capterra.it/software/77260/tableau) — 4.6/5 (2358 reviews) 4. [Google Cloud](https://www.capterra.it/software/170983/google-cloud-platform) — 4.7/5 (2322 reviews) 5. [Reportei](https://www.capterra.it/software/180418/reportei) — 4.7/5 (241 reviews) ## Recensioni ### "Great self-serve analytics tools that empower product teams" — 5.0/5 > **Andrei** | *8 dicembre 2024* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 9.0/10 > > **Vantaggi**: It has an intuitive interface that's great for myself and my team to be able to use when wanting to answer our own data questions without needing help from our product analytics team. > > **Inconvenienti**: There isn't a clear process for how to ensure the data and reporting options we use when self-serving data queries have been quality assured, and that the data and the way we interpret it is reliable ----- ### "Best tool for analytics and Event tracking" — 5.0/5 > **Nitesh** | *25 aprile 2026* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: The event-based tracking is really powerful. As a QA engineer, I can verify exactly what user actions are being tracked and validate the data in real time. The Flows and Funnels reports are great for checking if user journeys are working as expected. Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation. > > **Inconvenienti**: The learning curve is quite steep initially. Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast. The pricing jumps significantly once you cross the free tier event limit, which feels expensive for growing teams. Data management can also get complicated when you have too many events and properties — keeping them organized requires proper planning from day one. > > Using Mixpanel from a QA perspective has been helpful for validating whether tracked events are firing correctly and data is accurate. Initial setup needs careful attention — one wrong event name and your reports are unreliable. Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with developers. Security and data handling feel reliable. Overall good tool but requires proper onboarding and planning to get the most out of it. ----- ### "Mixpanel is a must go for every app. Easy to start with." — 5.0/5 > **Lovepreet** | *6 giugno 2025* | Settore automobilistico | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: 1. Easy to integrate. 2. Identity merge is great for people using same device with multiple users. 3. Accurately tracks user journeys, phone properties etc. 4. Reports are easy to make. > > **Inconvenienti**: 1. Sometimes due to technical issues, multiple users get created despite identity merge being enabled. 2. They keep changing there free plan limit and overall plan is quite costly for paid feature. > > Overall Mixpanel is a great tool. 1. Tracks users from apps. 2. Track user journeys. 3. Advanced reports. 4. Easy to integrate with backend to pull in events. ----- ### "Too complex and not so reliable" — 3.0/5 > **Utente Verificato** | *16 settembre 2019* | Internet | Tasso di raccomandazione: 4.0/10 > > **Vantaggi**: We can set up lots of funnels and the visualisation always helps. > > **Inconvenienti**: The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools ----- ### "Mixpanel" — 5.0/5 > **Pius** | *10 maggio 2022* | Internet | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: The dashboard reporting is amazing\! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers > > **Inconvenienti**: Setting it up is not easy in comparison to Google Analytics\! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually. > > Satisfactory\! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions. ----- Pagina: 1/7\ Avanti: [Pagina successiva](https://www.capterra.it/software/158740/mixpanel?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/158740/mixpanel) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dati strutturati