---
description: Scopri le funzionalità di Zoho Social, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: Zoho Social - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software di social media marketing](/directory/30781/social-media-marketing/software) > [Zoho Social](/software/159351/zoho-social)

# Zoho Social

Canonical: https://www.capterra.it/software/159351/zoho-social

Pagina: 1/137\
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> Consente di pianificare post illimitati, gestire i social network, monitorare le conversazioni e misurare le prestazioni da un'unica dashboard.
> 
> Conclusione: valutazione di **4.7/5** stelle assegnate da 3388 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza Zoho Social?

Imprese di piccole e medie dimensioni&#10;Paesi supportati: Asia, Australia, Canada, Cina, Europa, India, America Latina,&#10;Medio Oriente e Africa, Regno Unito, Stati Uniti.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.7/5** | 3388 Recensioni |
| Facilità d'uso | 4.7/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 4.5/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 4.5/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.5/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 90% | (9/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: Zoho
- **Anno di fondazione**: 1996

## Contesto commerciale

- **Prezzo di partenza**: 15,00 USD
- **Modello tariffario**:  (Versione gratuita disponibile) (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (mobile), iPhone (mobile), iPad (mobile)
- **Lingue supportate**: francese, giapponese, inglese, italiano, portoghese, spagnolo, tedesco
- **Paesi disponibili**: Australia, Canada, Cina, Giappone, India, Messico, Regno Unito, Stati Uniti

## Funzionalità

- Analisi dati della campagna
- CRM
- Campagne multi-canale
- Coinvolgimento dei clienti
- Controllo del processo di valutazione
- Creazione di report/analisi
- Dashboard
- Gestione contatti
- Gestione degli asset digitali
- Gestione dei contenuti
- Gestione dei progetti
- Gestione del flusso di lavoro
- Gestione della campagna
- Gestione di più account
- Importazione/Esportazione di dati
- Integrazione di social media
- Linee guida del brand
- Marketing multi-canale
- Modelli personalizzabili
- Monitoraggio dei social media
- Monitoraggio del coinvolgimento
- Monitoraggio del marchio
- Monitoraggio della campagna
- Monitoraggio delle conversioni
- Parametri prestazionali
- Programmazione dei post
- Pubblicazione automatizzata
- Quadro della attività
- Raccolta dati multi-canale
- Rendicontazione e analisi statistiche
- Report personalizzabili
- Ricerca/Filtro
- Segmentazione della clientela
- Strumenti collaborativi
- Third-Party Integrations
- Visualizzazione di dati

## Integrazioni (6 in totale)

- Instagram
- LinkedIn for Business
- Meta for Business
- Twitter/X
- Zoho CRM
- Zoho Desk

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Chat

## Categoria

- [Software di social media marketing](https://www.capterra.it/directory/30781/social-media-marketing/software)

## Categorie correlate

- [Software di social media marketing](https://www.capterra.it/directory/30781/social-media-marketing/software)
- [Software per social media management](https://www.capterra.it/directory/30939/social-media-management/software)
- [Software per tool di analisi dati per social media](https://www.capterra.it/directory/31655/social-media-analytics-tools/software)
- [Software per la gestione dei brand](https://www.capterra.it/directory/30531/brand-management/software)
- [Software per l'analisi dei dati per il marketing](https://www.capterra.it/directory/31018/marketing-analytics/software)

## Alternative

1. [Instagram](https://www.capterra.it/software/210721/instagram) — 4.7/5 (5144 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.it/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Hootsuite](https://www.capterra.it/software/121701/hootsuite) — 4.4/5 (3795 reviews)
4. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [Buffer](https://www.capterra.it/software/143492/buffer) — 4.5/5 (1491 reviews)

## Recensioni

### "Good tool for quick SM analytics" — 4.0/5

> **Utente Verificato** | *9 ottobre 2024* | Architettura e urbanistica | Tasso di raccomandazione: 9.0/10
> 
> **Vantaggi**: Interface and the intuitive options one gets to use
> 
> **Inconvenienti**: For some pages it's not loading stats that are older than 3 months

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### "Feature rich Social management with CRM" — 4.0/5

> **Utente Verificato** | *19 agosto 2024* | Prodotti alimentari e bevande | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: Integration with CRM was the most important part
> 
> **Inconvenienti**: I would like to add more socials to a single brand.&#10;I would like to have Reddit implemented
> 
> I am on trial, I will expand in the future

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### "Zoho Social...be more social" — 4.0/5

> **Ennio Antonio** | *30 settembre 2024* | Ingegneria civile | Tasso di raccomandazione: 6.0/10
> 
> **Vantaggi**: Excellent social network for media management, very interactive
> 
> **Inconvenienti**: Sometimes it is not very easy to use there is not much assistance

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### "A very promising option\!" — 4.0/5

> **Timmy** | *16 dicembre 2025* | Intrattenimento | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: 1. Scheduling works great and posts always went live at the correct scheduled time.&#10;&#10;2. Being able to see exactly how many characters remain when writing a post for Twitter and Bluesky is a great help\!&#10;&#10;3. The dashboard gives a great overview of the brand and the in-depth analytics are very thorough and useful to analyzer how all our social accounts are performing.&#10;&#10;4. Being able to easily view and handle various follower interactions is another highly useful feature. It's very convenient to get engagement notifications from all social accounts all in one place, as well as being able to also respond to any replies or messages as needed.&#10;&#10;5. The ability to collaborate with our entire team and setup approval workflows is another great feature. It can cost quite a lot extra to add this compared to competing services, also depending on the number of team members, but for smaller teams it's great.
> 
> **Inconvenienti**: 1. Whilst at first it appears that Telegram is supported to some extent, this is only for bot interactions. Zoho Social does not support posting messages in Telegram groups or channels. Support for scheduling posts in Telegram channels would have been a great feature to add, although also very few alternatives actually appear to actually support this (we could only find a single one that even claims to have support for this).&#10;&#10;2. Whilst the interface for making new posts is nice and easy to use, the option to create threads (for Twitter and Bluesky) seems like a bit of an afterthought. It's not as polished as the rest of the interface and the post preview doesn't show any additional posts in the thread, only the first one. Finally, scheduling threads will treat each service (Twitter, Bluesky) as a separate independent post instead of linking the services into a single post; this is a minor issue but effectively means that deleting or rescheduling a thread means you have to change it individually for each service instead of just once like you would normally do with a single-post message.&#10;&#10;3. Permission roles, whilst adequate, do have a few quirks. It's not possible to customize the default roles to e.g. disallow access to the analytics or Inbox views and it's not possible to give any special permissions to custom roles (e.g. admin permissions, ability to add/remove users). This means that you're forced to use the default admin roles to give users this ability, but you then cannot limit which admin permissions they get or what they can access.&#10;&#10;4. Certain settings can only be set on the user level and don't apply to all users within a brand, mainly the automatic URL shortening feature. Our organization already generate our own custom short URLs that we use and we currently would have to instruct each team member to disable the automatic URL shortening on their account as it's not possible to disable this globally for all users.
> 
> Our organization recently trialed the Zoho Social service as we're looking to simplify management of our social media channels, allowing easy scheduling and improving our team's workflow.&#10;&#10;Our initial impressions have been very positive overall. The analytics are very detailed and useful and there a a ton of great features. It's prices a little higher than other competing products we've looked at but it also seems to be the most complete and fully featured too.

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### "Affordable social media content scheduling platform" — 5.0/5

> **Jennifer** | *23 ottobre 2025* | Marketing e pubblicità | Tasso di raccomandazione: 10.0/10
> 
> **Vantaggi**: Very easy to use, affordable compared to other social media planning apps, also allows for approval workflows.
> 
> **Inconvenienti**: Not able to add collaborators to facebook - but that could be an API limitation i'm not aware of. Too easy to accidentally make post go live when majority of time intended to schedule.
> 
> Very pleased, I did a lot of trials with other social management platforms, was very happy with this at the price.

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Pagina: 1/137\
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## Link

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