Glew

The best "SNAPSHOT" Solution to Understand your eCommerce Business!

Commenti: Glew has been an absolute dream to work with. We started with our rep who later transitioned to our primary support contact as well. The team is clearly passionate about the product and it shows. Thier commitment to product development and consumer education is by far my favorite aspect. They host regular webinars, not just training on the product but on bigger industry trends in understanding attribution modeling, acquisition tactics and how to incorporate this data into your decision-making and marketing plans. This is a huge step plus and helps provide the knowledge and data for you and your team to grow your business.

Aspetti positivi:

Glew.io really excels at thing - putting easy to comprehend dashboards at your fingertips with actionable insights for managing your e-commerce business. Whether it's daily reports for you to act on, or delving into rich history of reports for trends forecasts, Glew thrives in merrying in all data from your connected platforms into an easy to understand and customize report. I can quickly see inventory velocity, conversion rate trends, channel marketing gains all coming in from analytics, marketing and CMS system playing together seamlessly. What's best, it's great to share and show snippets to stakeholders with ease, but quickly make custom reports or facet down on the data for your day-to-day to find actionable insights to grow your business. This is all on top a responsive staff and tech support team that has supported us growing from 1 site to 10 sites in less than a year.

Aspetti negativi:

Like all aggregator data platforms, not everything is supported or can provide all things to all users. That said, with 3 months on the platform - Glew surprised us by regular adding new integrations and debuting a new one for Salesforce that help complete the complete Stack for us. It's worth noting, Glew does not replace your analytics platforms such as GA, Adobe or built-in reporting with your CMS. It merely enhances them and make the data digestable and multi-faceted by merging all of these sources for new analysis. This does require you have your analytics set-up correctly. So make sure GOALs, KPIs and funnels are configured correctly on the primary system or they will just give you bad data once imported into Glew.

Easy to use, Quick to Setup...just didn't use it much.

Commenti: Really good reporting platform if you're on an e-commerce platform that doesn't have easy to use reporting included. We switched to Shopify and no longer really needed it. I found its predictions for lapsed customers didn't really fit our customers buying habits.

Aspetti positivi:

The setup was incredibly quick and easy, very user friendly and gave us some great insights on Magento.

Aspetti negativi:

It wasn't great at giving us information on parent products, it was mainly variants but I think that was down to how they were set up in Magento.

So much potential but a let down

Aspetti positivi:

Glew promises to be so much, its sleek design certainly is easy on the eye and its potential is huge, but it lets itself down on two fronts. 1. It's slow! It takes forever to load and often gets stuck, it's painful to use. 2. Support is slow and useless.

Aspetti negativi:

Speed and customer support is not good enough.

All in one eCommerce strategy planning machine

Commenti: As an Shopify Plus Partner agency, our many merchants that are using our white labeled version of the platform (https://analytics.roswellstudios.com) provides a personal touch - which is awesome. We've dubbed it Roswell Analytics (powered by Glew Plus). It solves our merchants main problem: where should I spend my time and money to get the best ROI. Simply put - Glew provides the answer.

Aspetti positivi:

As an executive in the eCommerce ecosystem, I rarely give a platform 5 stars across the board. However when reps from the Glew platform approached me, he didn't try to sell me on the platform, he worked with me to help empower my merchants to understand how the holistic approach to analytics is the only way to strategically advance your KPIs. As a Shopify Plus Partner, Roswell Studios provides design, development AND strategy / consulting. The Glew platform has enabled us to provide a 4th dimension solution to the age old question - what is working, how and why? By connecting a dozen analytics dashboards in one central place, and combining the granular filtering, with profitability gauges (through the input of COGS) - our merchants can assess, with agility, whether to spend more on paid ads, social ads, email marketing, SEO etc. So - instead of having 7 tabs open - exporting to XLS, then using pivot tables and other madness to engage in quantitative analysis - Glew does it for you in a matter of a few clicks. Just connect your eComm platform, Google Analytics, email service provider, Ad Words, Bing Ads, Facebook, Subscription App, Shipping Platform, Rewards Platform etc. - and utilize the built in reports to get going. Custom reports are a cinch. And if our merchants need a more in depth analysis that isn't out of the box - we access MODE to engage in the BI tunnel to create super customized reports (does require development however).

Aspetti negativi:

All of the integrations can initially seem intimidating - and then understanding their attribution model (first order attribution: https://glew.io/making-sense-attribution-modeling/) - and making sense of it versus Google's attribution model (last click) when your merchants are married to GA presented some initial challenges. However, reading further into the science / understanding of the attribution models and educating our merchants proved to be difficult, but eventually rewarding.

Glew Brings It All Together

Aspetti positivi:

Glew is an easy to implement data analytics tool for marketing teams that would like to begin utilizing their data in a meaningful way.

Aspetti negativi:

The report builder in the software could be a little better, but over all no real cons.