Marketo Web

Cos'è Marketo Web?

Web personalization software consisting of marketing automation, account-based marketing, digital ads, and marketing analytics.

Dettagli su Marketo Web

Marketo

http://www.marketo.com/

Fondata nel 2006

Panoramica dei prezzi di Marketo Web

Marketo Web non offre una versione di prova gratuita.

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Prova gratuita

No

Caratteristiche di Marketo Web

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Recensioni su Marketo Web

Stai visualizzando 5 di 583 recensioni

Nel complesso
4,2/5
Facilità d'uso
3,8/5
Servizio clienti
3,9/5
Caratteristiche
4,2/5
Rapporto qualità-prezzo
3,8/5
Cameron E.
Marketing Operations Manager
Internet, 51-200 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    3/5
  • Caratteristiche e funzionalità
    5/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    5/5
  • Consigliato
    10/10
  • Fonte della recensione 
  • Data della recensione: 28/7/2020

"Can't go wrong with the best MAP - but you need to spend time getting it how you like it"

Commenti: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Vantaggi: What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Inconvenienti: If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

  • Fonte della recensione 
  • Data della recensione: 28/7/2020
Ruth B.
Marketing Automation and Website Manager
Servizi bancari, 1.001-5.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    4/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    4/5
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    9/10
  • Fonte della recensione 
  • Data della recensione: 18/6/2020

"Customizable to Your Business"

Vantaggi: Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Inconvenienti: You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

  • Fonte della recensione 
  • Data della recensione: 18/6/2020
Utente Verificato
Marketing Operations Manager
Software informatici, 501-1.000 dipendenti
Ha utilizzato il software per: Più di 1 anno
  • Valutazione complessiva
    4/5
  • Facilità d'uso
    3/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    Nessuna recensione
  • Rapporto qualità-prezzo
    Nessuna recensione
  • Consigliato
    4/10
  • Fonte della recensione 
  • Data della recensione: 17/8/2020

"Overpriced for what most companies use it for"

Commenti: Used marketing as out email, landing page and marketing automation platform

Vantaggi: Using smart campaigns you can automate marketing processes. Integrates with almost any other marketing tools you would use.

Inconvenienti: It's not intuitive. It is way more complicated than it needs to and basically requires a full time dedicated person(s) to use effectively. Customer support is basically nonexistant unless you pay for it. All the bells and whistles are there but you have to pay extra for them all. Other automation tools do similar for less.

  • Fonte della recensione 
  • Data della recensione: 17/8/2020
Edward U.
Owner
Software informatici
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    3,5/5
  • Facilità d'uso
    3/5
  • Caratteristiche e funzionalità
    4,5/5
  • Assistenza clienti
    Nessuna recensione
  • Rapporto qualità-prezzo
    Nessuna recensione
  • Consigliato
    9/10
  • Fonte della recensione 
  • Fonte: SoftwareAdvice
  • Data della recensione: 12/11/2015

"Pros and Cons"

Vantaggi: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Inconvenienti: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

  • Fonte della recensione 
  • Fonte: SoftwareAdvice
  • Data della recensione: 12/11/2015
Md masoom R.
Sr. Executive Sales and Research
Servizi e tecnologie dell'informazione, 501-1.000 dipendenti
Ha utilizzato il software per: Più di 2 anni
  • Valutazione complessiva
    5/5
  • Facilità d'uso
    5/5
  • Caratteristiche e funzionalità
    4/5
  • Assistenza clienti
    5/5
  • Rapporto qualità-prezzo
    4/5
  • Consigliato
    9/10
  • Fonte della recensione 
  • Data della recensione: 3/7/2019

"Indeed a Best-in-Class Marketing Automation Software"

Commenti: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vantaggi: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Inconvenienti: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

  • Fonte della recensione 
  • Data della recensione: 3/7/2019