--- description: Scopri le funzionalità di Criteo, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Criteo - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per retargeting e remarketing](/directory/31456/retargeting/software) > [Criteo](/software/162594/criteo) # Criteo Canonical: https://www.capterra.it/software/162594/criteo Page: 1 / 2\ Avanti: [Next page](https://www.capterra.it/software/162594/criteo?page=2) > Aumenta al massimo le vendite. Vedrai un aumento medio del ritorno sulla spesa pubblicitaria (ROAS) di 13 volte. > > Verdict: Rated **3.9/5** by 22 users. Top-rated for **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Criteo? PMI, imprese di medie e grandi dimensioni. CMO, responsabili del display, direttori commerciali, programmatici, gestione dei display a pagamento, manager di marketing mobile, responsabili delle acquisizioni. ## Quick Stats & Ratings | Metric | Valutazione | Detail | | **Nel complesso** | **3.9/5** | 22 Recensioni | | Facilità d'uso | 3.5/5 | Based on overall reviews | | Assistenza clienti | 3.6/5 | Based on overall reviews | | Rapporto qualità-prezzo | 3.8/5 | Based on overall reviews | | Funzionalità | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Criteo - **Area geografica**: Paris, Francia - **Founded**: 2005 ## Commercial Context - **Prezzo di partenza**: 1,00 USD - **Target Audience**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000 - **Deployment & Platforms**: Cloud, SaaS, Web - **Lingue supportate**: coreano, francese, giapponese, inglese, irlandese, italiano, portoghese brasiliano, spagnolo, tedesco - **Available Countries**: Australia, Brasile, Canada, Cina, Francia, Germania, Giappone, India, Messico, Regno Unito, Stati Uniti ## Funzionalità - Analisi dati della campagna - Annunci di retargeting - Attribuzione tramite canali diversi - Contenuti dinamici - Gestione dell'inventario di annunci - Gestione della campagna - Individuazione di dati - Marketing multi-canale - Monitoraggio delle conversioni - Multi-campagna - Personalizzazione - Segmentazione del pubblico di riferimento - Segmentazione della clientela - Suggerimenti - Targeting comportamentale ## Integrations (16 total) - Adobe Audience Manager - Adobe Commerce - Amperity - Bluecore - Blueshift - Emarsys - Epsilon - Eulerian - Klaviyo - LiveRamp - Mediarithmics - PrestaShop - Raptor - Shopify - Tealium Customer Data Hub ... and 1 more integrations ## Opzioni di supporto - Email/Help desk - FAQ/Forum - Assistenza telefonica - Chat ## Categoria - [Software per retargeting e remarketing](https://www.capterra.it/directory/31456/retargeting/software) ## Categorie correlate - [Software per retargeting e remarketing](https://www.capterra.it/directory/31456/retargeting/software) - [Software per la gestione delle campagne](https://www.capterra.it/directory/30012/campaign-management/software) - [Software di social media marketing](https://www.capterra.it/directory/30781/social-media-marketing/software) - [Software per display advertising](https://www.capterra.it/directory/32335/display-advertising/software) - [Software gestionale per agenzie pubblicitarie](https://www.capterra.it/directory/30736/advertising-agency/software) ## Alternative 1. [Mailchimp](https://www.capterra.it/software/110228/mailchimp) — 4.5/5 (17542 reviews) 2. [Omnisend](https://www.capterra.it/software/153508/omnisend) — 4.7/5 (834 reviews) 3. [AdRoll](https://www.capterra.it/software/179140/adroll) — 4.0/5 (74 reviews) 4. [Madgicx](https://www.capterra.it/software/182983/madgicx) — 4.3/5 (58 reviews) 5. [Taboola](https://www.capterra.it/software/156009/taboola) — 4.4/5 (64 reviews) ## Recensioni ### "Powerful Retargeting, with a Few Downfalls" — 4.0/5 > **Cameron** | *4 giugno 2019* | Beni di consumo | Recommendation rating: 8.0/10 > > **Vantaggi**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. > > **Inconvenienti**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. > > Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. ----- ### "A great complement to Google and social media retargeting" — 4.0/5 > **Artur** | *17 luglio 2021* | Vendita al dettaglio | Recommendation rating: 9.0/10 > > **Vantaggi**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. > > **Inconvenienti**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). > > An easy-to-manage, effective tool for retargeting on the basis of RTB. ----- ### "Good results but difficult to use" — 3.0/5 > **Josh** | *10 aprile 2025* | Vendita al dettaglio | Recommendation rating: 6.0/10 > > **Vantaggi**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. > > **Inconvenienti**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. > > The results are good which is the mean thing, but so difficult to use. ----- ### "Convert Traffic to Customers Using Criteo" — 5.0/5 > **Chitta Ranjan** | *18 dicembre 2018* | Salute, benessere e fitness | Recommendation rating: 8.0/10 > > **Vantaggi**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. > > **Inconvenienti**: For an E-commerce website, it's not that easy to implement the Criteo script. > > I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. ----- ### "Great targeting and retargeting tool" — 4.0/5 > **Nikita** | *22 novembre 2023* | Macchinari | Recommendation rating: 7.0/10 > > **Vantaggi**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. > > **Inconvenienti**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. ----- Page: 1 / 2\ Avanti: [Next page](https://www.capterra.it/software/162594/criteo?page=2) ## Links - [View on Capterra](https://www.capterra.it/software/162594/criteo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data