Hotjar

Capire se il tuo sito è intuitivo rappresenta il primo passo

Commenti: Quando lo abbiamo utilizzato in passato per i nostri clienti dell'agenzia e adesso che lo stiamo riutilizzando, rimane un ottimo sistema per spiegare ai nostri clienti la necessità di innovare e investire costantemente nella UX e nella chiarezza delle pagine.

Aspetti positivi:

Le heatmaps e il comportamento degli utenti sulla pagine. Ritengo che sia molto utile per migliorare le pagine e monitorare se le proprie modifiche (in termini di design e funzionalità) siano funzionali allo scopo del sito.

Aspetti negativi:

Il prezzo e alcune limitazioni legate alle sessioni degli utenti. Inoltre mi dispiace, dopo tutti questi anni, non avere il tool tradotto in italiano.

Strumento molto utile

Commenti: Ci ha permesso di capire alcuni bug o momenti bloccanti dell’esperienza dei nostri utenti all’interno del sito. E di capire quello che non funzionava sia lato desktop che lato mobile.

Aspetti positivi:

Ho trovato molto utile e ben strutturata tutta la parte relativa alle registrazioni delle sessioni degli utenti. La possibilità di inserire commenti e note aggiuntive molto comoda. E il fatto che già di base vengano segnalati i momenti salienti, distinti in base al tipo di interazione dell’utente (goal raggiunto o rage click etc..) rendono più semplice l’esplorazione e l’analisi delle sessioni. Ottima anche la parte sulle heatmap. Anche i sondaggi sono bene strutturati e con tante funzionalitá customizzabili.

Aspetti negativi:

Ho poco da dire a riguardo, solo qualche piccola problematica iniziale per installarlo con GTM, ma una volta capito il flusso corretto è stato facile installarlo per altri siti aziendali.

Utile per monitorare siti web

Commenti: Lo utilizziamo per monitorare l'esperienza utente specialmente nella landing page. Ci è utile per capire dove gli utenti cliccano e come interagiscono con i contenuti.

Aspetti positivi:

Versione gratuita con funzionalità parziali ma utili per una prima analisi. Mappe di calore e monitoraggio delle interazioni fondamentali per monitoraggio.

Aspetti negativi:

Nella versione gratuita tiene presente di pochissime sessioni. Non è possibile concentrarlo su una pagina specifica del sito.

Ottimo software per tutte le tue esigenze di marketing

Aspetti positivi:

La Heatmap molto utile, semplice da usare e installare sul tuo sito

Aspetti negativi:

Costo alto e la versione gratuita offre poco

Best tool to find bugs and pain points in your site

Aspetti positivi:

- Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking

Aspetti negativi:

The analysis can be very qualitative. I wanted to see more numbers, especially with the revolution of AI

The greatest resource for businesses conducting online transactions is Hotjar.

Commenti: The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use.

Aspetti positivi:

For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.

Aspetti negativi:

A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software.

Tracking is constantly failing

Aspetti positivi:

Just the fact of being able to record heat maps.

Aspetti negativi:

Our account has been constantly going on and off with an alert about the tracking not being properly implemented. Later, without having changed anything seems to be resolved. It's been like this for 2 weeks now.

Really interesting to see what user really do

Commenti: We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action.

Aspetti positivi:

Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording.

Aspetti negativi:

It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do.

Comprehensive analytics

Commenti: Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation. Excellent tool, highly recommend.

Aspetti positivi:

Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d).

Aspetti negativi:

not really a con, but performance is something to consider when integrating

The best heatmap software

Aspetti positivi:

The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience.

Aspetti negativi:

The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.

Sports Use

Commenti: This has been a great product to utilize and we've found values in using the tool.

Aspetti positivi:

I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts.

Aspetti negativi:

Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer.

A lot to monitor!

Aspetti positivi:

The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives.

Aspetti negativi:

Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though.

Satisfaction

Commenti: Really self explanatory and easy to access

Aspetti positivi:

the level of genuine feedbacks i get, on how to improve my product is really impressive and also the integration.

Aspetti negativi:

IT is quite pricy but as time goes on you will enjoy it because of the results it brings .

Solid solution for conversion optimization

Commenti: We used Hotjar to track website user sessions, looking for hangups that might prevent customers from converting on partner websites.

Aspetti positivi:

We used as an additional tool to analyze customer UX by seeing live sessions.

Aspetti negativi:

A little heavy from a performance standpoint.

Leading Heatmaps Tool

Aspetti positivi:

Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge base to help users maximizing the benefits of Hotjar.

Aspetti negativi:

The pricing is a little bet expensive and the plus plan offers access to 100 daily sessions only, I think it should be increased to be 300 at least.

HotJar is an awesome tool for studying websites and optimizing!

Commenti: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Aspetti positivi:

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Aspetti negativi:

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Excellent for website visitor tracking and future decision making.

Commenti: As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away.

Aspetti positivi:

The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form.

Aspetti negativi:

Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.

Excelent but a little expensive

Commenti: Very great experience, but with the actualization the manual heatmaps are off :(

Aspetti positivi:

The heatmaps and recording are so critical to create a UX centered product in all the organization

Aspetti negativi:

The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions

Hotjar - perfect tool for discovering what your users actually do on your website

Commenti: I like it alot. Heatmaps are important tool in my work on improving websites and customer journeys.

Aspetti positivi:

heatmaps are awesome. I'm using hotjar to improve websites, conversions, customer journeys.

Aspetti negativi:

can't find anything bad to say. haven't used all the features so maybe for me there is even too many features for me to use.

New dimension for me

Aspetti positivi:

I have learned a lot from customers thanks to Hotjar, a lot of things that would have gone unnoticed before. Heatmaps are a completely new way for me to think about data. I will use it more and more often

Aspetti negativi:

The free version will always be (as they say), but for business needs you will have to turn to the paid ones

Great Heatmaps

Commenti: The benefits of using this tool is well worth it.

Aspetti positivi:

Using Hotjar to create heatmaps has been really helpful for us to understand how to help our clients with their websites as well as showing the clients what we need to do and why.

Aspetti negativi:

Sometimes there can be too much information — too much of a good thing can make it tricky to sort through it all.

Best friend of user-friendly websites

Commenti: I am woring in marketing and advertising industry and I use hotjar to find what products are most interesting for customers and how are they behaving on the site while shopping. I solved several problems on site in our company and for our clients thanks to this tool.

Aspetti positivi:

I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and pleasant

Aspetti negativi:

It takes some time to understand how to analyze heat maps and it requires a big amount of users to cisit the site to find the problems and schemes

The best insight you can get into the use of your website

Commenti: This takes the guesswork out of UX testing. The session recordings offer true insight into your users' experience and quickly demonstrates where improvements should be made.

Aspetti positivi:

Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site.

Aspetti negativi:

I'd like to be able to access my hotjar session recordings directly from Google Analytics. I think at the moment it only works the other way around.

I love it to understand how user goes throw the page

Aspetti positivi:

The heatmap helps a lot to understand how the user navigates

Aspetti negativi:

The surveys can be improved, there were a little basic, maybe because didn't used a lot.

One of the best

Aspetti positivi:

Perfect for understanding how visitors are interacting with your website in real-time. You can see what pages they visit, where they click, and even record their mouse movements. Invaluable insights for improving the user experience and increase the CR.

Aspetti negativi:

There no intrinsic con to the platform but time itself. Time to analyze all the data and insights that you could extract. Usually we over estimate the time dedicated and the efforts that we will put in tools like this one. So, usually they went under-used.