---
description: Scopri le funzionalità di ZoomInfo Sales, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro.
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title: ZoomInfo Sales - Prezzi, recensioni, informazioni - Capterra Italia 2026
---

Breadcrumb: [Home](/) > [Software di lead generation](/directory/30963/lead-generation/software) > [ZoomInfo Sales](/software/168264/zoominfo-sales)

# ZoomInfo Sales

Canonical: https://www.capterra.it/software/168264/zoominfo-sales

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> Soluzione basata sul cloud che aiuta le imprese a migliorare le operazioni di marketing con gestione dei database, assegnazione dei compiti e altro ancora.
> 
> Conclusione: valutazione di **4.1/5** stelle assegnate da 317 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**.

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## Panoramica

### Chi utilizza ZoomInfo Sales?

Piattaforma per la generazione di potenziali clienti basata sul cloud che aiuta le imprese di ogni dimensione a semplificare i processi dei flussi di lavoro e migliorare le operazioni di marketing con amministrazione dei database, assegnazione dei compiti e altro ancora.

## Statistiche e valutazioni

| Parametro | Valutazione | Dettaglio |
| **Nel complesso** | **4.1/5** | 317 Recensioni |
| Facilità d'uso | 4.3/5 | Sulla base delle recensioni complessive |
| Assistenza clienti | 3.8/5 | Sulla base delle recensioni complessive |
| Rapporto qualità-prezzo | 3.6/5 | Sulla base delle recensioni complessive |
| Funzionalità | 4.3/5 | Sulla base delle recensioni complessive |
| Percentuale di raccomandazione | 70% | (7/10 Lo consiglieresti?) |

## Informazioni sul fornitore

- **Azienda**: ZoomInfo
- **Area geografica**: Vancouver, USA
- **Anno di fondazione**: 2000

## Contesto commerciale

- **Modello tariffario**:  (Versione di prova gratuita (free trial))
- **Pubblico target**: Lavoratore autonomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementazione e piattaforme**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (mobile), iPhone (mobile), iPad (mobile)
- **Lingue supportate**: inglese
- **Paesi disponibili**: Australia, Canada, Finlandia, Francia, Germania, Irlanda, Nuova Zelanda, Paesi Bassi, Portogallo, Regno Unito, Spagna, Stati Uniti, Svezia, Svizzera

## Funzionalità

- Acquisizione di potenziali clienti
- Analisi competitiva
- Analisi predittiva
- Automazione del marketing
- Avvisi/Notifiche
- CRM
- Comunicazione multi-canale
- Content marketing
- Creazione di report/analisi
- Dashboard
- Database contatti
- Dati sulle intenzioni
- Gestione contatti
- Gestione del flusso di lavoro
- Gestione della campagna
- Gestione della pipeline di vendita
- Gestione delle comunicazioni
- Gestione delle pipeline
- Gestione di potenziali clienti
- Identificazione account di destinazione
- Importazione/Esportazione di dati
- Intelligenza delle conversazioni
- Lead Generation
- Lead Nurturing
- Lead Qualification
- Lead generation B2B
- Monitoraggio degli utenti di siti web
- Multi-Channel Attribution
- Notifiche di potenziali clienti
- Prioritizzazione
- Profili dei clienti
- Quadro della attività
- Ricerca/Filtro
- Segmentazione della clientela
- Segmentazione della clientela potenziale
- Strumenti per la ricerca di potenziali acquirenti
- Third-Party Integrations
- Tracciamento delle interazioni

## Integrazioni (17 in totale)

- Bullhorn ATS & CRM
- Dynamics 365
- Dynamics 365 Business Central
- Google Analytics 360
- HubSpot CRM
- JobDiva
- Marketo Engage
- Oracle Eloqua Marketing Automation
- Outreach
- Pipedrive
- SalesLoft
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Slack
- Snowflake

... e altre 2 integrazioni

## Opzioni di supporto

- Email/Help desk
- FAQ/Forum
- Knowledge Base
- Assistenza telefonica
- Chat

## Categoria

- [Software di lead generation](https://www.capterra.it/directory/30963/lead-generation/software)

## Categorie correlate

- [Software di lead generation](https://www.capterra.it/directory/30963/lead-generation/software)
- [Programmi per la gestione dei dati dei clienti](https://www.capterra.it/directory/31334/customer-data-platform/software)
- [Software per intenzioni d'acquisto](https://www.capterra.it/directory/32055/buyer-intent/software)
- [Software per lead management](https://www.capterra.it/directory/30017/lead-management/software)
- [Software di lead scoring predittivo](https://www.capterra.it/directory/32276/predictive-lead-scoring/software)

## Alternative

1. [Cognism](https://www.capterra.it/software/169083/cognism) — 4.7/5 (255 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.it/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
3. [Lusha](https://www.capterra.it/software/198383/lusha) — 4.0/5 (397 reviews)
4. [ActiveCampaign](https://www.capterra.it/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [Lead Forensics](https://www.capterra.it/software/156889/lead-forensics) — 4.5/5 (235 reviews)

## Recensioni

### "Great Sales enablement platform." — 4.0/5

> **Eric** | *15 dicembre 2025* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect.
> 
> **Inconvenienti**: The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.
> 
> Solid platform with great data and insights on everything you need when you are prospecting your ICP'S.

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### "ZoomInfo-Top Data for a Reason" — 4.0/5

> **Nolan** | *4 giugno 2025* | Proprietà immobiliari | Tasso di raccomandazione: 7.0/10
> 
> **Vantaggi**: There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country.
> 
> **Inconvenienti**: Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently.
> 
> Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search\!

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### "Solid prospecting database" — 4.0/5

> **Utente Verificato** | *9 febbraio 2026* | Software informatici | Tasso di raccomandazione: 6.0/10
> 
> **Vantaggi**: Access to contact info, company info and other data relevant to prospecting new customers.  The ability to have it live in CRM is nice.
> 
> **Inconvenienti**: As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs.
> 
> Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies.

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### "Highly Aggressive Commercial Terms, Disappointing Product – SME Buyers Beware" — 1.0/5

> **george** | *21 maggio 2025* | Industria edilizia | Tasso di raccomandazione: 0.0/10
> 
> **Vantaggi**: In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled.
> 
> **Inconvenienti**: The reality of using the product was a sharp contrast to its presentation. The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether.&#10;&#10;Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service. This is despite full knowledge that we do not use, and do not want, the product. Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value delivery.&#10;&#10;Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure. Even at the reduced rate, the product failed to justify its cost. Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.
> 
> Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely.&#10;&#10;This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual.&#10;&#10;For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others.&#10;&#10;Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with.

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### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." — 4.0/5

> **Suvankar** | *10 ottobre 2025* | Servizi e tecnologie dell'informazione | Tasso di raccomandazione: 8.0/10
> 
> **Vantaggi**: ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools.
> 
> **Inconvenienti**: Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive.
> 
> I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team.

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## Link

- [Visualizza su Capterra](https://www.capterra.it/software/168264/zoominfo-sales)

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