--- description: Scopri le funzionalità di Adobe Audience Manager, i dettagli del prodotto, chi utilizza il software e quali sono i prodotti suggeriti. Attraverso le recensioni di utenti verificati potrai capire com’è la user experience, l’assistenza post-vendita e molto altro. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Audience Manager - Prezzi, recensioni, informazioni - Capterra Italia 2026 --- Breadcrumb: [Home](/) > [Software per Data Management](/directory/31003/data-management/software) > [Adobe Audience Manager](/software/168311/adobe-audience-manager) # Adobe Audience Manager Canonical: https://www.capterra.it/software/168311/adobe-audience-manager Pagina: 1/3\ Avanti: [Pagina successiva](https://www.capterra.it/software/168311/adobe-audience-manager?page=2) > Sistema con piattaforma di gestione dei dati (Data Management Platform, DMP), che consente agli inserzionisti e agli editori di ottenere visualizzazioni fruibili, creare segmenti di pubblico e vendere a un pubblico mirato. > > Conclusione: valutazione di **4.4/5** stelle assegnate da 31 utenti. Miglior punteggio per il parametro **Lo consiglieresti?**. ----- ## Panoramica ### Chi utilizza Adobe Audience Manager? Progettato per imprese di qualsiasi dimensione, è uno strumento di gestione dei dati che consente di creare e identificare la segmentazione dei clienti e di utilizzarla su tutti i canali. ## Statistiche e valutazioni | Parametro | Valutazione | Dettaglio | | **Nel complesso** | **4.4/5** | 31 Recensioni | | Facilità d'uso | 3.8/5 | Sulla base delle recensioni complessive | | Assistenza clienti | 4.2/5 | Sulla base delle recensioni complessive | | Rapporto qualità-prezzo | 4.1/5 | Sulla base delle recensioni complessive | | Funzionalità | 4.4/5 | Sulla base delle recensioni complessive | | Percentuale di raccomandazione | 80% | (8/10 Lo consiglieresti?) | ## Informazioni sul fornitore - **Azienda**: Adobe - **Anno di fondazione**: 1982 ## Contesto commerciale - **Pubblico target**: 2-10 - **Implementazione e piattaforme**: Cloud, SaaS, Web - **Lingue supportate**: inglese - **Paesi disponibili**: Stati Uniti ## Funzionalità - Acquisizione e trasferimento di dati - Analisi dei dati comportamentali - Applicazioni di analisi dati - Controllo della qualità dei dati - Database clienti - Gestione della campagna - Governance della sicurezza delle informazioni - Integrazione di dati - Mappatura del percorso del cliente - Segmentazione del pubblico di riferimento - Visualizzazione di dati ## Categoria - [Software per Data Management](https://www.capterra.it/directory/31003/data-management/software) ## Categorie correlate - [Software per Data Management](https://www.capterra.it/directory/31003/data-management/software) - [Software per la preparazione dei dati](https://www.capterra.it/directory/32747/data-preparation/software) - [Software per piattaforme di data management](https://www.capterra.it/directory/32261/data-management-platforms/software) ## Alternative 1. [Tableau](https://www.capterra.it/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Domo](https://www.capterra.it/software/119119/domo) — 4.3/5 (329 reviews) 3. [Alteryx Designer](https://www.capterra.it/software/145696/alteryx-designer) — 4.8/5 (101 reviews) 4. [Adverity](https://www.capterra.it/software/162524/datatap) — 4.5/5 (26 reviews) 5. [Hevo](https://www.capterra.it/software/176435/hevo) — 4.7/5 (110 reviews) ## Recensioni ### "For large/complex project management, Asana is a huge help" — 5.0/5 > **Robby** | *15 febbraio 2019* | Intrattenimento | Tasso di raccomandazione: 8.0/10 > > **Vantaggi**: Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to. > > **Inconvenienti**: The KanBan feature is nice but it could be improved to be on par with other standalone products. ----- ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" — 4.0/5 > **Simon** | *24 settembre 2020* | Intrattenimento | Tasso di raccomandazione: 7.0/10 > > **Vantaggi**: When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. > > **Inconvenienti**: It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. > > Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. ----- ### "Powerful solution but expensive" — 4.0/5 > **Utente Verificato** | *6 novembre 2018* | Beni di consumo | Tasso di raccomandazione: 5.0/10 > > **Vantaggi**: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas. > > **Inconvenienti**: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it. ----- ### "I like the ability to customize reporting and review data in multiple formats" — 4.0/5 > **Marsha** | *7 marzo 2018* > > **Vantaggi**: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention. > > **Inconvenienti**: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business. ----- ### "Great Softeate" — 5.0/5 > **Utente Verificato** | *4 maggio 2021* | Moda e articoli di abbigliamento | Tasso di raccomandazione: 10.0/10 > > **Vantaggi**: It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. > > **Inconvenienti**: Was all good, was nothing to hate on. Was fun > > Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. ----- Pagina: 1/3\ Avanti: [Pagina successiva](https://www.capterra.it/software/168311/adobe-audience-manager?page=2) ## Link - [Visualizza su Capterra](https://www.capterra.it/software/168311/adobe-audience-manager) ## Questa pagina è disponibile nelle seguenti lingue | Lingua | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dati strutturati